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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTEB icon
26
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45B
$1.26B 0.9%
25,032,475
-1,068,772
-4% -$53.8M
VNQ icon
27
Vanguard Real Estate ETF
VNQ
$39.1B
$1.14B 0.82%
12,870,569
-388,155
-3% -$34.9M
VGIT icon
28
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.5B
$1.07B 0.77%
17,856,346
+1,399,393
+9% +$84.2M
AGG icon
29
iShares Core US Aggregate Bond ETF
AGG
$137B
$1.06B 0.76%
10,644,543
-1,325,568
-11% -$133M
SPEM icon
30
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17.1B
$1.03B 0.74%
22,040,467
-328,600
-1% -$15.5M
SCHF icon
31
Schwab International Equity ETF
SCHF
$65.7B
$1.01B 0.72%
41,856,869
+927,877
+2% +$22.1M
VWO icon
32
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$988M 0.71%
18,380,259
-224,714
-1% -$12.2M
VOO icon
33
Vanguard S&P 500 ETF
VOO
$967B
$949M 0.68%
1,513,193
+118,341
+8% +$73.5M
AMZN icon
34
Amazon
AMZN
$2.51T
$938M 0.67%
4,065,394
+189,288
+5% +$43.3M
SCHM icon
35
Schwab US Mid-Cap ETF
SCHM
$14.7B
$915M 0.66%
30,436,442
+908,423
+3% +$27.1M
GOOGL icon
36
Alphabet (Google) Class A
GOOGL
$3.89T
$849M 0.61%
2,712,504
+148,138
+6% +$42.3M
DFAT icon
37
Dimensional US Targeted Value ETF
DFAT
$14.3B
$816M 0.58%
13,707,684
-199,390
-1% -$11.6M
SCHE icon
38
Schwab Emerging Markets Equity ETF
SCHE
$12.4B
$619M 0.44%
18,906,934
-218,542
-1% -$7.29M
AVGO icon
39
Broadcom
AVGO
$1.87T
$589M 0.42%
1,701,196
+183,300
+12% +$65.5M
META icon
40
Meta Platforms (Facebook)
META
$1.54T
$588M 0.42%
890,294
+40,826
+5% +$27.3M
GOOG icon
41
Alphabet (Google) Class C
GOOG
$3.89T
$557M 0.4%
1,774,084
-12,019
-0.7% -$3.44M
VB icon
42
Vanguard Small-Cap ETF
VB
$79.3B
$548M 0.39%
2,125,744
+160,780
+8% +$41.2M
VYM icon
43
Vanguard High Dividend Yield ETF
VYM
$80.6B
$519M 0.37%
3,618,754
+43,718
+1% +$6.22M
JPM icon
44
JPMorgan Chase
JPM
$930B
$483M 0.35%
1,499,252
+38,356
+3% +$11.9M
TSLA icon
45
Tesla
TSLA
$1.26T
$445M 0.32%
988,501
+76,754
+8% +$34M
SCHH icon
46
Schwab US REIT ETF
SCHH
$11.5B
$441M 0.32%
21,105,120
-604,084
-3% -$12.8M
QQQ icon
47
Invesco QQQ Trust
QQQ
$460B
$434M 0.31%
707,024
+11,352
+2% +$6.97M
LLY icon
48
Eli Lilly
LLY
$1.06T
$411M 0.29%
382,846
+29,765
+8% +$28.5M
IJH icon
49
iShares Core S&P Mid-Cap ETF
IJH
$122B
$314M 0.22%
4,760,563
-27,436
-0.6% -$1.8M
SCZ icon
50
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$310M 0.22%
4,001,104
-144,669
-3% -$11.1M
1
2
3 4 5

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First Trust Advisors
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Canada Pension Plan Investment Board
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Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.