Creative Planning’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $523M | Buy |
1,824,150
+50,066
| +3% | +$15.7M | 0.35% | 43 |
|
|
2025
Q4 | $557M | Sell |
1,774,084
-12,019
| -0.7% | -$3.44M | 0.4% | 41 |
|
|
2025
Q3 | $435M | Buy |
1,786,103
+107,976
| +6% | +$22.7M | 0.33% | 44 |
|
|
2025
Q2 | $298M | Buy |
1,678,127
+81,867
| +5% | +$13.5M | 0.25% | 48 |
|
|
2025
Q1 | $249M | Buy |
1,596,260
+50,636
| +3% | +$9.27M | 0.23% | 49 |
|
|
2024
Q4 | $294M | Buy |
1,545,624
+1,327
| +0.1% | +$234K | 0.29% | 46 |
|
|
2024
Q3 | $256M | Buy |
1,544,297
+86,556
| +6% | +$14.6M | 0.25% | 48 |
|
|
2024
Q2 | $267M | Buy |
1,457,741
+15,902
| +1% | +$2.7M | 0.29% | 46 |
|
|
2024
Q1 | $220M | Buy |
1,441,839
+40,528
| +3% | +$5.85M | 0.24% | 50 |
|
|
2023
Q4 | $197M | Sell |
1,401,311
-257,087
| -16% | -$34.9M | 0.37% | 46 |
|
|
2023
Q3 | $219M | Buy |
1,658,398
+237,643
| +17% | +$30.9M | 0.29% | 46 |
|
|
2023
Q2 | $172M | Buy |
1,420,755
+23,028
| +2% | +$2.67M | 0.23% | 52 |
|
|
2023
Q1 | $145M | Buy |
1,397,727
+17,290
| +1% | +$1.67M | 0.21% | 58 |
|
|
2022
Q4 | $122M | Buy |
1,380,437
+112,686
| +9% | +$10.8M | 0.18% | 64 |
|
|
2022
Q3 | $122M | Sell |
1,267,751
-70,729
| -5% | -$7.9M | 0.21% | 54 |
|
|
2022
Q2 | $146M | Buy |
1,338,480
+202,460
| +18% | +$23.9M | 0.24% | 50 |
|
|
2022
Q1 | $159M | Buy |
1,136,020
+277,160
| +32% | +$37.7M | 0.25% | 44 |
|
|
2021
Q4 | $124M | Buy |
858,860
+76,560
| +10% | +$11.1M | 0.2% | 54 |
|
|
2021
Q3 | $104M | Sell |
782,300
-4,660
| -0.6% | -$642K | 0.19% | 55 |
|
|
2021
Q2 | $98.6M | Sell |
786,960
-131,040
| -14% | -$15.6M | 0.18% | 59 |
|
|
2021
Q1 | $95M | Buy |
918,000
+25,300
| +3% | +$2.51M | 0.19% | 58 |
|
|
2020
Q4 | $78.2M | Buy |
892,700
+52,160
| +6% | +$4.4M | 0.17% | 59 |
|
|
2020
Q3 | $61.8M | Buy |
840,540
+18,200
| +2% | +$1.39M | 0.16% | 62 |
|
|
2020
Q2 | $58.1M | Buy |
822,340
+77,940
| +10% | +$5.26M | 0.17% | 57 |
|
|
2020
Q1 | $43.3M | Sell |
744,400
-15,300
| -2% | -$1.04M | 0.15% | 60 |
|
|
2019
Q4 | $50.8M | Buy |
759,700
+27,020
| +4% | +$1.74M | 0.15% | 63 |
|
|
2019
Q3 | $44.7M | Sell |
732,680
-22,840
| -3% | -$1.35M | 0.15% | 67 |
|
|
2019
Q2 | $40.8M | Buy |
755,520
+29,820
| +4% | +$1.72M | 0.14% | 68 |
|
|
2019
Q1 | $42.6M | Buy |
725,700
+23,960
| +3% | +$1.34M | 0.15% | 62 |
|
|
2018
Q4 | $36.3M | Sell |
701,740
-14,240
| -2% | -$762K | 0.15% | 63 |
|
|
2018
Q3 | $42.7M | Buy |
715,980
+40,320
| +6% | +$2.42M | 0.16% | 59 |
|
|
2018
Q2 | $37.7M | Buy |
675,660
+10,460
| +2% | +$565K | 0.15% | 60 |
|
|
2018
Q1 | $34.3M | Buy |
665,200
+39,300
| +6% | +$2.17M | 0.14% | 61 |
|
|
2017
Q4 | $32.7M | Sell |
625,900
-11,800
| -2% | -$601K | 0.14% | 65 |
|
|
2017
Q3 | $30.6M | Buy |
637,700
+34,220
| +6% | +$1.59M | 0.14% | 67 |
|
|
2017
Q2 | $27.4M | Buy |
603,480
+43,160
| +8% | +$1.98M | 0.14% | 69 |
|
|
2017
Q1 | $23.2M | Sell |
560,320
-9,180
| -2% | -$377K | 0.13% | 78 |
|
|
2016
Q4 | $22M | Sell |
569,500
-2,440
| -0.4% | -$95K | 0.13% | 78 |
|
|
2016
Q3 | $22.2M | Buy |
571,940
+144,240
| +34% | +$5.48M | 0.14% | 77 |
|
|
2016
Q2 | $14.8M | Buy |
427,700
+33,880
| +9% | +$1.22M | 0.11% | 86 |
|
|
2016
Q1 | $14.7M | Buy |
393,820
+43,220
| +12% | +$1.55M | 0.11% | 83 |
|
|
2015
Q4 | $13.3M | Buy |
+350,600
| New | +$12.6M | 0.11% | 89 |
|
|
2015
Q3 | – | Sell |
-635,740
| Closed | -$16.9M | – | 4321 |
|
|
2015
Q2 | $16.9M | Buy |
635,740
+41,954
| +7% | +$1.12M | 0.15% | 68 |
|
|
2015
Q1 | $16.3M | Buy |
593,786
+1,103
| +0.2% | +$29.6K | 0.15% | 67 |
|
|
2014
Q4 | $15.6M | Buy |
592,683
+62,471
| +12% | +$1.68M | 0.16% | 64 |
|
|
2014
Q3 | $15.4M | Buy |
530,212
+29,120
| +6% | +$842K | 0.18% | 63 |
|
|
2014
Q2 | $14.5M | Buy |
501,092
+97,425
| +24% | +$2.64M | 0.19% | 61 |
|
|
2014
Q1 | $11.2M | Buy |
403,667
+34,288
| +9% | +$998K | 0.17% | 62 |
|
|
2013
Q4 | $10.3M | Buy |
369,379
+23,006
| +7% | +$582K | 0.18% | 62 |
|
|
2013
Q3 | $7.56M | Buy |
346,373
+108,766
| +46% | +$2.4M | 0.15% | 67 |
|
|
2013
Q2 | $5.21M | Buy |
+237,607
| New | +$5.03M | 0.12% | 76 |
|
Other funds holding GOOG
VCM
VPM
Creative Planning's GOOG Position: Q1 2026 in Review
Creative Planning increased its Alphabet (Google) Class C (GOOG) stake by 2.8% in Q1 2026, buying an estimated $15.7M and bringing the position to 1,824,150 shares worth $523M. The position accounts for 0.35% of the portfolio, ranked #43.
Creative Planning first reported a position in GOOG in Q2 2013 and has held it in 51 quarters since. The position peaked at $557M in Q4 2025. 5,120 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- Creative Planning held 1,824,150 shares of Alphabet (Google) Class C worth $523M as of Q1 2026.
- Creative Planning bought 50,066 Alphabet (Google) Class C shares in Q1 2026, an estimated $15.7M.
- Alphabet (Google) Class C made up 0.35% of Creative Planning's portfolio in Q1 2026, its #43 holding.
- Creative Planning first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 51 quarters since.
- Creative Planning's Alphabet (Google) Class C position peaked at $557M in Q4 2025.
- 5,120 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on Creative Planning's 13F filing for Q1 2026, filed 12 May 2026.