Creative Planning’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q2 | $273K | Hold |
1,100
| – | – | ﹤0.01% | 3644 |
|
|
2026
Q1 | $202K | Buy |
+1,100
| New | +$346K | ﹤0.01% | 3728 |
|
|
2024
Q1 | – | Sell |
-75,000
| Closed | -$3.1M | – | 2961 |
|
|
2023
Q4 | $3.1M | Hold |
75,000
| – | – | 0.01% | 729 |
|
|
2023
Q3 | $2.57M | Sell |
75,000
-1,000
| -1% | -$130K | ﹤0.01% | 751 |
|
|
2023
Q2 | $2.04M | Hold |
76,000
| – | – | ﹤0.01% | 803 |
|
|
2023
Q1 | $1.34M | Buy |
+76,000
| New | +$7.34M | ﹤0.01% | 939 |
|
|
2022
Q3 | – | Sell |
-14,000
| Closed | -$153K | – | 2370 |
|
|
2022
Q2 | $153K | Buy |
+14,000
| New | +$1.65M | ﹤0.01% | 1919 |
|
|
2021
Q2 | – | Sell |
-2,000
| Closed | -$2K | – | 2279 |
|
|
2021
Q1 | $2K | Buy |
+2,000
| New | +$198K | ﹤0.01% | 2552 |
|
|
2020
Q2 | – | Sell |
-40,000
| Closed | -$432K | – | 2060 |
|
|
2020
Q1 | $432K | Hold |
40,000
| – | – | ﹤0.01% | 1022 |
|
|
2019
Q4 | $464K | Sell |
40,000
-20,000
| -33% | -$1.29M | ﹤0.01% | 1152 |
|
|
2019
Q3 | $413K | Hold |
60,000
| – | – | ﹤0.01% | 1177 |
|
|
2019
Q2 | $216K | Hold |
60,000
| – | – | ﹤0.01% | 1569 |
|
|
2019
Q1 | $407K | Sell |
60,000
-20,000
| -25% | -$1.12M | ﹤0.01% | 1156 |
|
|
2018
Q4 | $455K | Hold |
80,000
| – | – | ﹤0.01% | 1010 |
|
|
2018
Q3 | $878K | Hold |
80,000
| – | – | ﹤0.01% | 815 |
|
|
2018
Q2 | $1.05M | Buy |
80,000
+18,000
| +29% | +$973K | ﹤0.01% | 725 |
|
|
2018
Q1 | $713K | Buy |
62,000
+2,000
| +3% | +$110K | ﹤0.01% | 904 |
|
|
2017
Q4 | $724K | Buy |
60,000
+20,000
| +50% | +$1.02M | ﹤0.01% | 878 |
|
|
2017
Q3 | $381K | Sell |
40,000
-32,000
| -44% | -$1.49M | ﹤0.01% | 1185 |
|
|
2017
Q2 | $556K | Buy |
72,000
+10,000
| +16% | +$458K | ﹤0.01% | 965 |
|
|
2017
Q1 | $348K | Buy |
62,000
+50,000
| +417% | +$2.05M | ﹤0.01% | 1178 |
|
|
2016
Q4 | $100K | Hold |
12,000
| – | – | ﹤0.01% | 1864 |
|
|
2016
Q3 | $109K | Hold |
12,000
| – | – | ﹤0.01% | 1793 |
|
|
2016
Q2 | $72K | Buy |
12,000
+4,000
| +50% | +$144K | ﹤0.01% | 1877 |
|
|
2016
Q1 | $82K | Sell |
8,000
-8,000
| -50% | -$287K | ﹤0.01% | 1749 |
|
|
2015
Q4 | $94K | Buy |
+16,000
| New | +$574K | ﹤0.01% | 1668 |
|
|
2015
Q2 | – | Sell |
-320,879
| Closed | -$489K | – | 1847 |
|
|
2015
Q1 | $489K | Buy |
320,879
+276,758
| +627% | +$7.42M | ﹤0.01% | 747 |
|
|
2014
Q4 | $59K | Hold |
44,121
| – | – | ﹤0.01% | 1894 |
|
|
2014
Q3 | $125K | Sell |
44,121
-56,154
| -56% | -$1.62M | ﹤0.01% | 1329 |
|
|
2014
Q2 | $286K | Sell |
100,275
-4,115
| -4% | -$112K | ﹤0.01% | 860 |
|
|
2014
Q1 | $141K | Buy |
+104,390
| New | +$3.04M | ﹤0.01% | 1182 |
|
Other funds holding GOOG
Creative Planning's GOOG Position: Q2 2026 in Review
Creative Planning increased its Alphabet (Google) Class C (GOOG) stake by 5.9% in Q2 2026, buying an estimated $38.2M and bringing the position to 1,931,002 shares worth $682M. The position accounts for 0.4% of the portfolio, ranked #40.
Creative Planning first reported a position in GOOG in Q2 2013 and has held it in 52 quarters since. 5,246 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.
- Creative Planning held 1,931,002 shares of Alphabet (Google) Class C worth $682M as of Q2 2026.
- Creative Planning bought 106,852 Alphabet (Google) Class C shares in Q2 2026, an estimated $38.2M.
- Alphabet (Google) Class C made up 0.4% of Creative Planning's portfolio in Q2 2026, its #40 holding.
- Creative Planning first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 52 quarters since.
- 5,246 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.
Based on Creative Planning's 13F filing for Q2 2026, filed 13 Aug 2026.