Creative Planning
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Creative Planning’s Alphabet (Google) Class C GOOG Stock Holding History

Creative Planning’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2025
Q4 		– Sell
-4,700
Closed -$1.75K – 3980
2025
Q3 		$1.75K Buy
4,700
+700
+18% +$147K ﹤0.01% 3880
2025
Q2 		$906 Buy
+4,000
New +$661K ﹤0.01% 3667
2024
Q3 		– Sell
-6,000
Closed -$2.32K – 3243
2024
Q2 		$2.32K Hold
6,000
– – ﹤0.01% 3045
2024
Q1 		$8.71K Buy
+6,000
New +$866K ﹤0.01% 2872
2023
Q4 		– Sell
-4,000
Closed -$222 – 2897
2023
Q3 		$222 Hold
4,000
– – ﹤0.01% 2866
2023
Q2 		$2.92K Sell
4,000
-1,500
-27% -$174K ﹤0.01% 2583
2023
Q1 		$4.76K Sell
5,500
-2,000
-27% -$193K ﹤0.01% 2487
2022
Q4 		$39K Buy
7,500
+1,500
+25% +$143K ﹤0.01% 2257
2022
Q3 		$72K Buy
6,000
+2,000
+50% +$223K ﹤0.01% 2080
2022
Q2 		$36K Sell
4,000
-4,000
-50% -$473K ﹤0.01% 2088
2022
Q1 		$4K Buy
+8,000
New +$1.09M ﹤0.01% 2258
2021
Q1 		– Sell
-4,000
Closed -$5K – 2646
2020
Q4 		$5K Hold
4,000
– – ﹤0.01% 2260
2020
Q3 		$3K Buy
+4,000
New +$305K ﹤0.01% 2068
2020
Q1 		– Sell
-20,000
Closed -$3K – 1960
2019
Q4 		$3K Buy
+20,000
New +$1.29M ﹤0.01% 1944
2018
Q2 		– Sell
-60,000
Closed -$48K – 2103
2018
Q1 		$48K Buy
+60,000
New +$3.31M ﹤0.01% 1821
2017
Q3 		– Sell
-2,000
Closed -$1K – 2631
2017
Q2 		$1K Sell
2,000
-8,000
-80% -$366K ﹤0.01% 4439
2017
Q1 		$2K Hold
10,000
– – ﹤0.01% 4279
2016
Q4 		$4K Sell
10,000
-16,000
-62% -$623K ﹤0.01% 4046
2016
Q3 		$5K Buy
26,000
+24,000
+1,200% +$911K ﹤0.01% 3873
2016
Q2 		$2K Sell
2,000
-6,000
-75% -$215K ﹤0.01% 4010
2016
Q1 		$2K Buy
+8,000
New +$287K ﹤0.01% 3945

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Creative Planning's GOOG Position: Q1 2026 in Review

Creative Planning increased its Alphabet (Google) Class C (GOOG) stake by 2.8% in Q1 2026, buying an estimated $15.7M and bringing the position to 1,824,150 shares worth $523M. The position accounts for 0.35% of the portfolio, ranked #43.

Creative Planning first reported a position in GOOG in Q2 2013 and has held it in 51 quarters since. The position peaked at $557M in Q4 2025. 5,120 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Creative Planning held 1,824,150 shares of Alphabet (Google) Class C worth $523M as of Q1 2026.
  • Creative Planning bought 50,066 Alphabet (Google) Class C shares in Q1 2026, an estimated $15.7M.
  • Alphabet (Google) Class C made up 0.35% of Creative Planning's portfolio in Q1 2026, its #43 holding.
  • Creative Planning first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 51 quarters since.
  • Creative Planning's Alphabet (Google) Class C position peaked at $557M in Q4 2025.
  • 5,120 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Creative Planning's 13F filing for Q1 2026, filed 12 May 2026.