Creative Planning’s Alphabet (Google) Class C GOOG Stock Holding History

Creative Planning’s Portfolio GOOG Stock Details GOOG Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q2	$3.64K	Buy	+4,000	New	+$1.43M	﹤0.01%	4253
2025 Q4	–	Sell	-4,700	Closed	-$1.75K	–	3980
2025 Q3	$1.75K	Buy	4,700 +700	+18%	+$147K	﹤0.01%	3880
2025 Q2	$906	Buy	+4,000	New	+$661K	﹤0.01%	3667
2024 Q3	–	Sell	-6,000	Closed	-$2.32K	–	3243
2024 Q2	$2.32K	Hold	6,000	–	–	﹤0.01%	3045
2024 Q1	$8.71K	Buy	+6,000	New	+$866K	﹤0.01%	2872
2023 Q4	–	Sell	-4,000	Closed	-$222	–	2897
2023 Q3	$222	Hold	4,000	–	–	﹤0.01%	2866
2023 Q2	$2.92K	Sell	4,000 -1,500	-27%	-$174K	﹤0.01%	2583
2023 Q1	$4.76K	Sell	5,500 -2,000	-27%	-$193K	﹤0.01%	2487
2022 Q4	$39K	Buy	7,500 +1,500	+25%	+$143K	﹤0.01%	2257
2022 Q3	$72K	Buy	6,000 +2,000	+50%	+$223K	﹤0.01%	2080
2022 Q2	$36K	Sell	4,000 -4,000	-50%	-$473K	﹤0.01%	2088
2022 Q1	$4K	Buy	+8,000	New	+$1.09M	﹤0.01%	2258
2021 Q1	–	Sell	-4,000	Closed	-$5K	–	2646
2020 Q4	$5K	Hold	4,000	–	–	﹤0.01%	2260
2020 Q3	$3K	Buy	+4,000	New	+$305K	﹤0.01%	2068
2020 Q1	–	Sell	-20,000	Closed	-$3K	–	1960
2019 Q4	$3K	Buy	+20,000	New	+$1.29M	﹤0.01%	1944
2018 Q2	–	Sell	-60,000	Closed	-$48K	–	2103
2018 Q1	$48K	Buy	+60,000	New	+$3.31M	﹤0.01%	1821
2017 Q3	–	Sell	-2,000	Closed	-$1K	–	2631
2017 Q2	$1K	Sell	2,000 -8,000	-80%	-$366K	﹤0.01%	4439
2017 Q1	$2K	Hold	10,000	–	–	﹤0.01%	4279
2016 Q4	$4K	Sell	10,000 -16,000	-62%	-$623K	﹤0.01%	4046
2016 Q3	$5K	Buy	26,000 +24,000	+1,200%	+$911K	﹤0.01%	3873
2016 Q2	$2K	Sell	2,000 -6,000	-75%	-$215K	﹤0.01%	4010
2016 Q1	$2K	Buy	+8,000	New	+$287K	﹤0.01%	3945

Other funds holding GOOG

BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return

Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM

State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return

JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return

Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM

Norges Bank Oslo, Norway $1T AUM

Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return

Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Creative Planning's GOOG Position: Q2 2026 in Review

Creative Planning increased its Alphabet (Google) Class C (GOOG) stake by 5.9% in Q2 2026, buying an estimated $38.2M and bringing the position to 1,931,002 shares worth $682M. The position accounts for 0.4% of the portfolio, ranked #40.

Creative Planning first reported a position in GOOG in Q2 2013 and has held it in 52 quarters since. 5,246 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

Creative Planning held 1,931,002 shares of Alphabet (Google) Class C worth $682M as of Q2 2026.
Creative Planning bought 106,852 Alphabet (Google) Class C shares in Q2 2026, an estimated $38.2M.
Alphabet (Google) Class C made up 0.4% of Creative Planning's portfolio in Q2 2026, its #40 holding.
Creative Planning first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 52 quarters since.
5,246 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Creative Planning's 13F filing for Q2 2026, filed 13 Aug 2026.