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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+7.05%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$131B
AUM Growth
+$13.8B
Cap. Flow
+$6.04B
Cap. Flow %
4.61%
Top 10 Hldgs %
44.72%
Holding
4,042
New
364
Increased
2,601
Reduced
814
Closed
133

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$740M
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$544M
3
NVDA icon
NVIDIA
NVDA
+$407M
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$325M
5
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$276M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$232M
2
VV icon
Vanguard Large-Cap ETF
VV
+$58.3M
3
VTI icon
Vanguard Total Stock Market ETF
VTI
+$46.4M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$40M
5
VNQ icon
Vanguard Real Estate ETF
VNQ
+$37.9M

Sector Composition

Rank Sector Weight
1 Technology 8.26%
2 Financials 3.77%
3 Consumer Discretionary 2.12%
4 Communication Services 1.89%
5 Healthcare 1.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VNQ icon
26
Vanguard Real Estate ETF
VNQ
$40B
$1.21B 0.93%
13,258,724
-417,419
-3% -$37.9M
AGG icon
27
iShares Core US Aggregate Bond ETF
AGG
$138B
$1.2B 0.92%
11,970,111
-403,613
-3% -$40M
SPEM icon
28
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17B
$1.05B 0.8%
22,369,067
-513,825
-2% -$22.8M
VWO icon
29
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$1.01B 0.77%
18,604,973
-270,410
-1% -$13.9M
VGIT icon
30
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$988M 0.75%
16,456,953
+1,401,442
+9% +$83.7M
SCHF icon
31
Schwab International Equity ETF
SCHF
$65.7B
$953M 0.73%
40,928,992
-426,800
-1% -$9.64M
SCHM icon
32
Schwab US Mid-Cap ETF
SCHM
$14.6B
$875M 0.67%
29,528,019
-75,571
-0.3% -$2.2M
VOO icon
33
Vanguard S&P 500 ETF
VOO
$971B
$854M 0.65%
1,394,852
+51,117
+4% +$30.1M
AMZN icon
34
Amazon
AMZN
$2.51T
$851M 0.65%
3,876,106
+366,024
+10% +$82.9M
DFAT icon
35
Dimensional US Targeted Value ETF
DFAT
$14.5B
$810M 0.62%
13,907,074
-188,647
-1% -$10.7M
SCHE icon
36
Schwab Emerging Markets Equity ETF
SCHE
$12.4B
$638M 0.49%
19,125,476
-401,142
-2% -$12.6M
META icon
37
Meta Platforms (Facebook)
META
$1.53T
$624M 0.48%
849,468
-38,183
-4% -$28.4M
GOOGL icon
38
Alphabet (Google) Class A
GOOGL
$3.92T
$623M 0.48%
2,564,366
+266,367
+12% +$55.8M
VYM icon
39
Vanguard High Dividend Yield ETF
VYM
$81B
$504M 0.39%
3,575,036
-28,118
-0.8% -$3.86M
AVGO icon
40
Broadcom
AVGO
$1.83T
$501M 0.38%
1,517,896
+436,771
+40% +$134M
VB icon
41
Vanguard Small-Cap ETF
VB
$79.7B
$500M 0.38%
1,964,964
-476
-0% -$118K
SCHH icon
42
Schwab US REIT ETF
SCHH
$11.7B
$468M 0.36%
21,709,204
-925,423
-4% -$19.7M
JPM icon
43
JPMorgan Chase
JPM
$937B
$461M 0.35%
1,460,896
+96,009
+7% +$28.6M
GOOG icon
44
Alphabet (Google) Class C
GOOG
$3.91T
$435M 0.33%
1,786,103
+107,976
+6% +$22.7M
QQQ icon
45
Invesco QQQ Trust
QQQ
$458B
$418M 0.32%
695,672
+39,862
+6% +$22.8M
TSLA icon
46
Tesla
TSLA
$1.22T
$405M 0.31%
911,747
+53,389
+6% +$18.5M
SCZ icon
47
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.5B
$318M 0.24%
4,145,773
-133,499
-3% -$9.99M
IJH icon
48
iShares Core S&P Mid-Cap ETF
IJH
$123B
$312M 0.24%
4,787,999
-12,761
-0.3% -$820K
ITOT icon
49
iShares Core S&P Total US Stock Market ETF
ITOT
$93.5B
$306M 0.23%
2,103,130
-14,630
-0.7% -$2.05M
SUB icon
50
iShares Short-Term National Muni Bond ETF
SUB
$11.3B
$294M 0.22%
2,753,494
+117,059
+4% +$12.5M
1
2
3 4 5

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First Trust Advisors
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Canada Pension Plan Investment Board
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Creative Planning's Q3 2025 Portfolio in Review

As of Q3 2025, Creative Planning held 4,042 positions worth $131B, up 12% from $117B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning deployed $6.04B of net new capital in Q3 2025, opening 364 new positions and adding to 2,601 existing holdings. Its largest new stake was Amrize Ltd: 170,878 shares worth $8.29M.

By sector, the portfolio is most concentrated in Technology at 8.3% of assets, up from 7% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $232M trimmed.

  • Creative Planning's largest Q3 2025 buy was Amrize Ltd: 170,878 shares worth $8.29M.
  • Creative Planning added most to Vanguard Total Bond Market in Q3 2025, an estimated $740M increase.
  • Creative Planning's biggest Q3 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $232M.
  • Creative Planning fully exited Ansys in Q3 2025, selling an estimated $4.86M.
  • Creative Planning's ten largest holdings make up 45% of its $131B portfolio in Q3 2025.
  • Creative Planning opened 364 new positions and closed 133 in Q3 2025.
  • Creative Planning's portfolio value rose 12% quarter-over-quarter to $131B.

Based on Creative Planning's 13F filing for Q3 2025, filed 14 Nov 2025.