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Creative Planning Portfolio holdings
AUM
$147B
1-Year Est. Return
18.73%
This Fund
S&P 500
This Quarter
Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
(+10%)
Cap. Flow
+$2.51B
Cap. Flow
% of AUM
2.14%
Top 10 Holdings %
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$499M |
| 2 |
Vanguard Total Bond Market
BND
|
+$461M |
| 3 |
Avantis International Small Cap Value ETF
AVDV
|
+$292M |
| 4 |
Avantis US Small Cap Value ETF
AVUV
|
+$289M |
| 5 |
iShares Core S&P 500 ETF
IVV
|
+$229M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$336M |
| 2 |
Fidelity Total Bond ETF
FBND
|
+$135M |
| 3 |
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
|
+$82.5M |
| 4 |
iShares National Muni Bond ETF
MUB
|
+$81.2M |
| 5 |
JPMorgan BetaBuilders US Equity ETF
BBUS
|
+$70.9M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 7.01% |
| 2 | Financials | 3.7% |
| 3 | Consumer Discretionary | 1.92% |
| 4 | Communication Services | 1.73% |
| 5 | Healthcare | 1.68% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
26
iShares Core US Aggregate Bond ETF
AGG
$137B
| $1.23B | 1.05% |
12,373,724
-330,301
| -3% | -$32.4M |
|
27
Vanguard Real Estate ETF
VNQ
$39.1B
| $1.22B | 1.04% |
13,676,143
-535,948
| -4% | -$47.3M |
|
28
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17.1B
| $978M | 0.84% |
22,882,892
+208,911
| +0.9% | +$8.43M |
|
29
Vanguard FTSE Emerging Markets ETF
VWO
$119B
| $934M | 0.8% |
18,875,383
-132,718
| -0.7% | -$6.16M |
|
30
Schwab International Equity ETF
SCHF
$65.7B
| $914M | 0.78% |
41,355,792
+98,651
| +0.2% | +$2.05M |
|
31
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.5B
| $900M | 0.77% |
15,055,511
+1,293,010
| +9% | +$76.5M |
|
32
Schwab US Mid-Cap ETF
SCHM
$14.7B
| $830M | 0.71% |
29,603,590
+684,597
| +2% | +$18.1M |
|
33
Amazon
AMZN
$2.51T
| $770M | 0.66% |
3,510,082
+108,096
| +3% | +$21.4M |
|
34
Vanguard S&P 500 ETF
VOO
$967B
| $763M | 0.65% |
1,343,735
+22,428
| +2% | +$11.8M |
|
35
Dimensional US Targeted Value ETF
DFAT
$14.3B
| $761M | 0.65% |
14,095,721
+150,227
| +1% | +$7.65M |
|
36
Meta Platforms (Facebook)
META
$1.54T
| $655M | 0.56% |
887,651
+107,876
| +14% | +$66.7M |
|
37
Schwab Emerging Markets Equity ETF
SCHE
$12.4B
| $589M | 0.5% |
19,526,618
-551,684
| -3% | -$15.6M |
|
38
Vanguard High Dividend Yield ETF
VYM
$80.6B
| $480M | 0.41% |
3,603,154
-16,695
| -0.5% | -$2.12M |
|
39
Schwab US REIT ETF
SCHH
$11.5B
| $479M | 0.41% |
22,634,627
-765,205
| -3% | -$16M |
|
40
Vanguard Small-Cap ETF
VB
$79.3B
| $466M | 0.4% |
1,965,440
-33,107
| -2% | -$7.39M |
|
41
Alphabet (Google) Class A
GOOGL
$3.89T
| $405M | 0.35% |
2,297,999
+128,137
| +6% | +$21M |
|
42
JPMorgan Chase
JPM
$930B
| $396M | 0.34% |
1,364,887
+29,844
| +2% | +$7.62M |
|
43
Invesco QQQ Trust
QQQ
$460B
| $362M | 0.31% |
655,810
+4,524
| +0.7% | +$2.25M |
|
44
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
| $311M | 0.27% |
4,279,272
-219,756
| -5% | -$14.9M |
|
|
45
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.72B
| $300M | 0.26% |
5,425,374
-1,612,214
| -23% | -$82.5M |
|
46
Broadcom
AVGO
$1.87T
| $298M | 0.25% |
1,081,125
+119,266
| +12% | +$25.9M |
|
47
iShares Core S&P Mid-Cap ETF
IJH
$122B
| $298M | 0.25% |
4,800,760
-202,233
| -4% | -$11.9M |
|
|
48
Alphabet (Google) Class C
GOOG
$3.89T
| $298M | 0.25% |
1,678,127
+81,867
| +5% | +$13.5M |
|
49
iShares Core S&P Total US Stock Market ETF
ITOT
$93.1B
| $286M | 0.24% |
2,117,760
-25,684
| -1% | -$3.2M |
|
50
iShares Short-Term National Muni Bond ETF
SUB
$11.3B
| $280M | 0.24% |
2,636,435
+70,762
| +3% | +$7.47M |
|
Similar funds
Creative Planning's Q2 2025 Portfolio in Review
As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.
Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.
By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.
- Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
- Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
- Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
- Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
- Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
- Creative Planning opened 377 new positions and closed 150 in Q2 2025.
- Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.
Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.