We are live on ! Find out more
Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
-0.75%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$106B
AUM Growth
+$3.52B
Cap. Flow
+$5.21B
Cap. Flow %
4.9%
Top 10 Hldgs %
45.25%
Holding
3,801
New
219
Increased
2,152
Reduced
975
Closed
349

Sector Composition

Rank Sector Weight
1 Technology 6.35%
2 Financials 3.91%
3 Consumer Discretionary 1.87%
4 Healthcare 1.85%
5 Communication Services 1.49%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
DFAS icon
26
Dimensional US Small Cap ETF
DFAS
$15.1B
$1.01B 0.95%
16,821,024
+3,577,617
+27% +$230M
AVUV icon
27
Avantis US Small Cap Value ETF
AVUV
$29.6B
$980M 0.92%
11,240,479
+3,248,965
+41% +$305M
SPEM icon
28
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17.1B
$893M 0.84%
22,673,981
-573,801
-2% -$22.5M
VWO icon
29
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$860M 0.81%
19,008,101
-397,026
-2% -$17.9M
VGIT icon
30
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.5B
$817M 0.77%
13,762,501
+1,029,290
+8% +$60.2M
SCHF icon
31
Schwab International Equity ETF
SCHF
$65.7B
$816M 0.77%
41,257,141
-481,044
-1% -$9.44M
SCHM icon
32
Schwab US Mid-Cap ETF
SCHM
$14.7B
$758M 0.71%
28,918,993
+324,254
+1% +$9.03M
DFAT icon
33
Dimensional US Targeted Value ETF
DFAT
$14.3B
$718M 0.68%
13,945,494
-126,349
-0.9% -$6.95M
VOO icon
34
Vanguard S&P 500 ETF
VOO
$967B
$679M 0.64%
1,321,307
+59,120
+5% +$32M
AMZN icon
35
Amazon
AMZN
$2.51T
$647M 0.61%
3,401,986
+121,845
+4% +$26.4M
SCHE icon
36
Schwab Emerging Markets Equity ETF
SCHE
$12.4B
$554M 0.52%
20,078,302
-355,498
-2% -$9.73M
SCHH icon
37
Schwab US REIT ETF
SCHH
$11.5B
$503M 0.47%
23,399,832
-894,917
-4% -$19.1M
VYM icon
38
Vanguard High Dividend Yield ETF
VYM
$80.6B
$467M 0.44%
3,619,849
-29,308
-0.8% -$3.84M
META icon
39
Meta Platforms (Facebook)
META
$1.54T
$449M 0.42%
779,775
+50,779
+7% +$32.8M
VB icon
40
Vanguard Small-Cap ETF
VB
$79.3B
$443M 0.42%
1,998,547
+103,796
+5% +$24.8M
DGS icon
41
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.72B
$340M 0.32%
7,037,588
-1,885,753
-21% -$92.5M
GOOGL icon
42
Alphabet (Google) Class A
GOOGL
$3.89T
$336M 0.32%
2,169,862
+196,176
+10% +$35.6M
JPM icon
43
JPMorgan Chase
JPM
$930B
$327M 0.31%
1,335,043
+155,083
+13% +$39.5M
QQQ icon
44
Invesco QQQ Trust
QQQ
$460B
$305M 0.29%
651,286
+46,820
+8% +$23.8M
IJH icon
45
iShares Core S&P Mid-Cap ETF
IJH
$122B
$292M 0.27%
5,002,993
+58,485
+1% +$3.63M
SCZ icon
46
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$286M 0.27%
4,499,028
-197,133
-4% -$12.5M
SUB icon
47
iShares Short-Term National Muni Bond ETF
SUB
$11.3B
$271M 0.25%
2,565,673
+10,464
+0.4% +$1.11M
ITOT icon
48
iShares Core S&P Total US Stock Market ETF
ITOT
$93.1B
$262M 0.25%
2,143,444
+20,151
+0.9% +$2.6M
GOOG icon
49
Alphabet (Google) Class C
GOOG
$3.89T
$249M 0.23%
1,596,260
+50,636
+3% +$9.27M
PG icon
50
Procter & Gamble
PG
$342B
$243M 0.23%
1,427,105
+44,190
+3% +$7.4M

Similar funds

Creative Planning's Q1 2025 Portfolio in Review

As of Q1 2025, Creative Planning held 3,801 positions worth $106B, up 3.4% from $103B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning deployed $5.21B of net new capital in Q1 2025, opening 219 new positions and adding to 2,152 existing holdings. Its largest new stake was Fidelity Blue Chip Growth ETF: 1,157,513 shares worth $46.3M.

By sector, the portfolio is most concentrated in Technology at 6.3% of assets, down from 7.1% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $250M trimmed.

  • Creative Planning's largest Q1 2025 buy was Fidelity Blue Chip Growth ETF: 1,157,513 shares worth $46.3M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q1 2025, an estimated $647M increase.
  • Creative Planning's biggest Q1 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $250M.
  • Creative Planning fully exited Blue Owl Capital Corporation III in Q1 2025, selling an estimated $15.5M.
  • Creative Planning's ten largest holdings make up 45% of its $106B portfolio in Q1 2025.
  • Creative Planning opened 219 new positions and closed 349 in Q1 2025.
  • Creative Planning's portfolio value rose 3.4% quarter-over-quarter to $106B.

Based on Creative Planning's 13F filing for Q1 2025, filed 15 May 2025.