Creative Planning Portfolio holdings
Creative Planning is a wealth management firm, founded in 1983 as a small office in Kansas City and majority owned by its president and chief executive, Peter Mallouk. Mallouk started with the firm in 1999 as an estate planner and bought it in 2004. Its investing philosophy leans on low-cost index funds held for the long term, and it also puts client money into private markets such as private equity, private credit, real estate and infrastructure. Having grown on its own for years, the firm made its first acquisition in 2019, buying the Minneapolis adviser The Johnston Group, and in 2023 it added BerganKDV, an accounting and wealth management firm. Its clients include high net worth individuals, retirement plans and charities.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
NVIDIA
NVDA
|
+$899M |
| 2 |
Vanguard Total Bond Market
BND
|
+$635M |
| 3 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$547M |
| 4 |
iShares Core S&P 500 ETF
IVV
|
+$402M |
| 5 |
Vanguard Short-Term Bond ETF
BSV
|
+$338M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$177M |
| 2 |
Vanguard Morningstar Large-Cap ETF
VV
|
+$57.9M |
| 3 |
Vanguard Morningstar Total Stock Market ETF
VTI
|
+$35.7M |
| 4 |
Vanguard Russell 1000 Value ETF
VONV
|
+$33.8M |
| 5 |
Schwab International Equity ETF
SCHF
|
+$27.6M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 71.49% |
| 2 | Technology | 11.08% |
| 3 | Financials | 3.93% |
| 4 | Healthcare | 2.52% |
| 5 | Industrials | 2.48% |
Similar funds
Creative Planning's Q3 2026 Portfolio in Review
As of Q3 2026, Creative Planning held 4,618 positions worth $179B, up 4.5% from $171B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
Creative Planning deployed $8.77B of net new capital in Q3 2026, opening 324 new positions and adding to 2,891 existing holdings. Its largest new stake was SK Hynix Inc: 277,451 shares worth $51.1M.
By sector, the portfolio is most concentrated in Miscellaneous at 71% of assets, down from 74% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $177M trimmed.
- Creative Planning's largest Q3 2026 buy was SK Hynix Inc: 277,451 shares worth $51.1M.
- Creative Planning added most to NVIDIA in Q3 2026, an estimated $899M increase.
- Creative Planning's biggest Q3 2026 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $177M.
- Creative Planning fully exited Janus Henderson in Q3 2026, selling an estimated $23.5M.
- Creative Planning's ten largest holdings make up 42% of its $179B portfolio in Q3 2026.
- Creative Planning opened 324 new positions and closed 213 in Q3 2026.
- Creative Planning's portfolio value rose 4.5% quarter-over-quarter to $179B.
Based on Creative Planning's 13F filing for Q3 2026, filed 2 Nov 2026.