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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
WAOTB
3526
Wealth Advisors of Tampa Bay
Florida
$248K – – –
GPCM
3527
Guardsman Private Capital Management
Florida
$248K – – –
TCM
3528
Tandem Capital Management
New Jersey
$248K – – –
STFP
3529
Signal Tree Financial Partners
Ohio
$248K +$5.91K +39 +2%
IPA
3530
Investment Planning Advisors
Georgia
$248K +$26.1K +172 +11%
FWM
3531
Fonville Wealth Management
Virginia
$247K +$40.6K +268 +19%
WAM
3532
Wolverine Asset Management
Illinois
$246K -$5.19M -34,204 -95%
TWA
3533
Tulsa Wealth Advisors
Oklahoma
$246K -$186K -1,229 -42%
CFG
3534
Cornerstone Financial Group
Nebraska
$246K +$758 +5 +0.3%
MF
3535
Meridian Financial
Massachusetts
$246K -$7.58K -50 -3%
TFG
3536
Tull Financial Group
Virginia
$246K -$18.9K -125 -7%
MWA
3537
Muirfield Wealth Advisors
North Carolina
$246K – – –
SDWMA
3538
Schneider Downs Wealth Management Advisors
Pennsylvania
$245K -$16.1K -106 -6%
SPAS
3539
Spectrum Planning & Advisory Services
California
$245K -$6.37K -42 -2%
HNWA
3540
Henrickson Nauta Wealth Advisors
Michigan
$245K -$163K -1,078 -39%
EWP
3541
Elevation Wealth Partners
California
$244K +$2.43K +16 +1%
WSWA
3542
Warren Street Wealth Advisors
California
$244K +$24.6K +162 +11%
RAS
3543
RPS Advisory Solutions
Kentucky
$244K -$326K -2,153 -56%
OM
3544
OV Management
Minnesota
$244K -$735K -4,850 -74%
SAM
3545
Shikiar Asset Management
New York
$244K – – –
EBA
3546
Eagle Bay Advisors
New York
$244K +$49.7K +328 +24%
SC
3547
Sawyer & Company
Massachusetts
$243K – – –
LWM
3548
Lodestone Wealth Management
Washington
$242K -$152 -1 -0.1%
SOAG
3549
Silver Oak Advisory Group
Oregon
$242K +$255K +1,679 New
JAFL
3550
Jay A. Fishman Ltd
Michigan
$242K – – –
140 141
142
143 144

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.