Procter & Gamble
4,035 hedge funds and large institutions have $230B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 408 funds opening new positions, 1,415 increasing their positions, 1,846 reducing their positions, and 192 closing their positions.
113% more first-time investments, than exits
New positions opened: 408 | Existing positions closed: 192
15% more call options, than puts
Call options by funds: $2.13B | Put options by funds: $1.84B
3% more funds holding
Funds holding: 3,899 → 4,035 (+136)
1.53% more ownership
Funds ownership: 66.98% → 68.52% (+1.5%)
5% less capital invested
Capital invested by funds: $241B → $230B (-$11.1B)
18% less funds holding in top 10
Funds holding in top 10: 103 → 84 (-19)
23% less repeat investments, than reductions
Existing positions increased: 1,415 | Existing positions reduced: 1,846
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
BlackRock
New York
|
+$789M |
| 2 |
Corient Private Wealth
Miami,
Florida
|
+$499M |
| 3 |
Vanguard Group
Malvern,
Pennsylvania
|
+$417M |
| 4 |
Fidelity Investments
Boston,
Massachusetts
|
+$406M |
| 5 |
Assenagon Asset Management
Senningerberg,
Luxembourg
|
+$404M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
-$655M |
| 2 |
Morgan Stanley
New York
|
-$370M |
| 3 |
Lazard Asset Management
New York
|
-$356M |
| 4 |
Holocene Advisors
New York
|
-$333M |
| 5 |
UBS Group
Zurich,
Switzerland
|
-$318M |
PG Hedge Fund Activity: Q4 2025 in Review
4,035 institutional investors reported a position in Procter & Gamble (PG) for Q4 2025, worth a combined $230B — down 4.6% from $241B a quarter earlier.
Buyers outnumbered sellers: 408 funds opened new PG positions and 192 closed out — a net gain of 216 holders — while 1,415 added to existing stakes and 1,846 trimmed.
The largest buyer was BlackRock, adding an estimated $789M. The largest seller was JP Morgan Chase, cutting an estimated $655M.
- 4,035 institutional investors held Procter & Gamble (PG) as of Q4 2025, up from 3,899 in Q3 2025.
- Funds reported $230B of Procter & Gamble stock for Q4 2025, down 4.6% quarter-over-quarter.
- 408 funds opened new Procter & Gamble positions in Q4 2025 and 192 closed out, a net change of +216 holders.
- The largest Procter & Gamble buyer in Q4 2025 was BlackRock, an estimated $789M added.
- The largest Procter & Gamble seller in Q4 2025 was JP Morgan Chase, an estimated $655M sold.
Based on aggregated 13F filings for Q4 2025.