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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
SIM
3476
Sterling Investment Management
Arizona
$260K -$20.5K -135 -7%
ACM
3477
AUA Capital Management
Pennsylvania
$260K – – –
CCI
3478
Credit Capital Investments
New Jersey
$260K – – –
NIM
3479
Nexus Investment Management
Ontario, Canada
$260K – – –
WRCM
3480
Western Reserve Capital Management
Ohio
$260K – – –
SPA
3481
Sound Portfolio Advisors
Connecticut
$259K – – –
DWM
3482
Dogwood Wealth Management
Kansas
$259K +$201K +1,324 +282%
SPA
3483
Sentinel Pension Advisors
Massachusetts
$258K +$48.4K +319 +22%
PWA
3484
Prairie Wealth Advisors
Nebraska
$258K – – –
BBPWM
3485
Blue Bell Private Wealth Management
Pennsylvania
$258K +$40.6K +268 +18%
DFS
3486
Demming Financial Services
Ohio
$258K -$152 -1 -0.1%
GCA
3487
Gradient Capital Advisors
California
$257K – – –
B
3488
Barings
North Carolina
$257K +$270K +1,780 New
CAM
3489
Claret Asset Management
Quebec, Canada
$257K -$1.52K -10 -0.6%
GCP
3490
Gill Capital Partners
Colorado
$257K – – –
AFW
3491
Avantra Family Wealth
Pennsylvania
$257K -$18.3K -121 -6%
AF
3492
Atala Financial
California
$256K -$7.88K -52 -3%
HWM
3493
Howard Wealth Management
Connecticut
$255K +$910 +6 +0.3%
WAG
3494
Windsor Advisory Group
Ohio
$254K +$50.8K +335 +24%
VPWA
3495
Vestia Personal Wealth Advisors
Indiana
$254K -$9.25K -61 -3%
CFP
3496
Cypress Financial Planning
New Jersey
$254K +$36.1K +238 +16%
PCMM
3497
Piedmont Capital Management (Montana)
Montana
$254K +$270K +1,783 New
CAM
3498
Capital Asset Management
Colorado
$254K – – –
MWM
3499
Mindset Wealth Management
Indiana
$253K – – –
LD
3500
Lipe & Dalton
New York
$253K – – –
138 139
140
141 142

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.