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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
WW
3576
Westshore Wealth
California
$237K +$455 +3 +0.2%
JSA
3577
Jim Saulnier & Associates
Colorado
$237K +$248K +1,639 New
AWM
3578
Ariadne Wealth Management
California
$237K +$10.9K +72 +5%
AFA
3579
Alpha Financial Advisors
North Carolina
$237K -$6.37K -42 -2%
RF
3580
Robinswood Financial
Washington
$236K +$17.3K +114 +8%
FPCG
3581
Forum Private Client Group
Indiana
$236K -$910 -6 -0.4%
MWA
3582
MN Wealth Advisors
Kansas
$236K +$247K +1,632 New
AI
3583
AXS Investments
New York
$235K -$115K -760 -32%
ASG
3584
Ariston Services Group
California
$235K – – –
DWM
3585
Ducere Wealth Management
California
$235K +$16.7K +110 +7%
WIP
3586
WealthCare Investment Partners
Rhode Island
$235K +$247K +1,631 New
RWM
3587
Rialto Wealth Management
New York
$235K +$6.82K +45 +3%
FF
3588
Formulate Financial
Florida
$234K – – –
MC
3589
Matisse Capital
Oregon
$234K -$1.06K -7 -0.4%
AA
3590
AJ Advisors
Tennessee
$234K -$18.8K -124 -7%
AWA
3591
Aletheian Wealth Advisors
Washington
$234K +$246K +1,620 New
TCM
3592
Traub Capital Management
Massachusetts
$233K -$2.27K -15 -0.9%
VBA
3593
von Borstel & Associates
Oregon
$233K +$8.49K +56 +4%
RCI
3594
RS Crum Inc
California
$232K – – –
DWS
3595
Discipline Wealth Solutions
South Carolina
$232K +$1.06K +7 +0.4%
NWM
3596
Nolet Wealth Management
Texas
$232K -$62K -409 -20%
MC
3597
Miramar Capital
Illinois
$232K -$12.1K -80 -5%
TWP
3598
Tempus Wealth Planning
California
$232K +$244K +1,607 New
KA
3599
Kure Advisory
Minnesota
$232K -$9.55K -63 -4%
PSCM
3600
Per Stirling Capital Management
Texas
$232K +$24.7K +163 +11%
142 143
144
145 146

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.