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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
FFG
3601
First Financial Group
North Carolina
$232K -$34K -224 -12%
DP
3602
Denver PWM
Colorado
$231K -$42.6K -281 -15%
BCM
3603
Brooktree Capital Management
Michigan
$231K – – –
HOWA
3604
Heritage Oak Wealth Advisors
Florida
$231K +$242K +1,599 New
PHAM
3605
Palisades Hudson Asset Management
Florida
$231K – – –
IWMO
3606
Integrated Wealth Management (Ohio)
Ohio
$230K -$18.3K -121 -7%
TCM
3607
TD Capital Management
Tennessee
$230K +$3.94K +26 +2%
MMCM
3608
Murphy & Mullick Capital Management
New York
$230K +$152 +1 +0.1%
DWM
3609
Defined Wealth Management
Oregon
$230K +$18.9K +125 +9%
AIA
3610
Accelerate Investment Advisors
California
$229K +$606 +4 +0.3%
WAM
3611
WealthTrust Asset Management
Florida
$229K +$241K +1,589 New
TMWM
3612
Taylor & Morgan Wealth Management
Michigan
$229K +$240K +1,586 New
SHJ
3613
Sharkey, Howes & Javer
Colorado
$229K +$5K +33 +2%
CCMW
3614
Cypress Capital Management (Wyoming)
Wyoming
$229K – – –
ACA
3615
Arsenal Capital Advisors
Pennsylvania
$229K +$240K +1,582 New
PWP
3616
Precedent Wealth Partners
Texas
$228K – – –
S
3617
Steadtrust
Texas
$228K -$2.27K -15 -0.9%
LSA
3618
Lansing Street Advisors
Pennsylvania
$228K +$239K +1,576 New
CA
3619
CapWealth Advisors
Tennessee
$227K -$2.43K -16 -1%
PA
3620
Perennial Advisors
New York
$227K -$10.3K -68 -4%
CWA
3621
Capital Wealth Alliance
Arizona
$227K – – –
KAM
3622
KEB Asset Management
Illinois
$227K -$17.3K -114 -7%
MAM
3623
MWA Asset Management
Massachusetts
$227K – – –
SCA
3624
Sippican Capital Advisors
Massachusetts
$226K -$37.9K -250 -14%
KG
3625
Kilter Group
New York
$226K +$32.9K +217 +16%
143 144
145
146 147

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.