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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
PWA
2326
Primoris Wealth Advisors
Florida
-$773K -5,045 Closed
WFAG
2327
Worth Financial Advisory Group
North Carolina
-$772K -5,041 Closed
FCM
2328
FirstWave Capital Management
Florida
-$771K -5,036 Closed
WI
2329
WBI Investments
New Jersey
-$768K -5,012 Closed
FAM
2330
Fulcrum Asset Management
United Kingdom
-$771K -5,000 Closed
TTIC
2331
Tower Trust & Investment Company
Iowa
-$758K -4,950 Closed
IF
2332
IRON Financial
Illinois
-$754K -4,920 Closed
BWM
2333
Bosman Wealth Management
California
-$721K -4,705 Closed
GCM
2334
Generation Capital Management
New York
-$688K -4,490 Closed
BM
2335
Brandywine Managers
Delaware
-$684K -4,465 Closed
WP
2336
WealthPLAN Partners
Nebraska
-$656K -4,281 Closed
DAS
2337
Daybright Advisory Services
Florida
-$624K -4,074 Closed
CPC
2338
Cookson Peirce & Co
Pennsylvania
-$599K -3,912 Closed
SG
2339
Somerset Group
Minnesota
-$582K -3,860 Closed
KLCM
2340
KG&L Capital Management
Louisiana
-$584K -3,812 Closed
BCM
2341
Beck Capital Management
Texas
-$579K -3,783 Closed
DA
2342
Denali Advisors
California
-$554K -3,615 Closed
PWAM
2343
Papamarkou Wellner Asset Management
New York
-$553K -3,610 Closed
SGCA
2344
Steel Grove Capital Advisors
Tennessee
-$539K -3,521 Closed
EWA
2345
Eagle Wealth Advisors
Connecticut
-$538K -3,510 Closed
BCA
2346
Bay Colony Advisors
Massachusetts
-$527K -3,437 Closed
VCWM
2347
Vista Cima Wealth Management
Arizona
-$525K -3,430 Closed
PFA
2348
Pathway Financial Advisers
Indiana
-$522K -3,406 Closed
WMP
2349
Wealth Management Partners
Arizona
-$512K -3,345 Closed
BWM
2350
BNB Wealth Management
Maryland
-$502K -3,275 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.