ServiceNow
NOW
2,247 hedge funds and large institutions have $164B invested in ServiceNow in 2025 Q3 according to their latest regulatory filings, with 187 funds opening new positions, 1,037 increasing their positions, 738 reducing their positions, and 196 closing their positions.
41% more repeat investments, than reductions
Existing positions increased: 1,037 | Existing positions reduced: 738
5% less first-time investments, than exits
New positions opened: 187 | Existing positions closed: 196
2% less funds holding
Funds holding: 2,295 → 2,247 (-48)
8.49% less ownership
Funds ownership: 440.28% → 431.78% (-8.5%)
12% less capital invested
Capital invested by funds: $187B → $164B (-$22.7B)
18% less call options, than puts
Call options by funds: $3.27B | Put options by funds: $3.99B
31% less funds holding in top 10
Funds holding in top 10: 77 → 53 (-24)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
+$1.2B |
| 2 |
BlackRock
New York
|
+$645M |
| 3 |
LOAME
Lombard Odier Asset Management (Europe)
London,
United Kingdom
|
+$587M |
| 4 |
Victory Capital Management
San Antonio,
Texas
|
+$318M |
| 5 |
Vanguard Group
Malvern,
Pennsylvania
|
+$295M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Bank of America
Charlotte,
North Carolina
|
-$1.22B |
| 2 |
Fidelity Investments
Boston,
Massachusetts
|
-$999M |
| 3 |
T. Rowe Price Associates
Baltimore,
Maryland
|
-$455M |
| 4 |
Invesco
Atlanta,
Georgia
|
-$431M |
| 5 |
Massachusetts Financial Services
Boston,
Massachusetts
|
-$393M |
NOW Hedge Fund Activity: Q3 2025 in Review
2,247 of the 7,639 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q3 2025, worth a combined $164B — down 12% from $187B a quarter earlier.
Sellers outnumbered buyers: 196 funds closed out of NOW and 187 opened new positions — a net loss of 9 holders — while 738 trimmed existing stakes and 1,037 added.
The largest buyer was JP Morgan Chase, adding an estimated $1.2B. The largest seller was Bank of America, cutting an estimated $1.22B.
- 2,247 institutional investors held ServiceNow (NOW) as of Q3 2025, down from 2,295 in Q2 2025.
- Funds reported $164B of ServiceNow stock for Q3 2025, down 12% quarter-over-quarter.
- 187 funds opened new ServiceNow positions in Q3 2025 and 196 closed out, a net change of -9 holders.
- The largest ServiceNow buyer in Q3 2025 was JP Morgan Chase, an estimated $1.2B added.
- The largest ServiceNow seller in Q3 2025 was Bank of America, an estimated $1.22B sold.
Based on aggregated 13F filings for Q3 2025.