ServiceNow
NOW
2,249 hedge funds and large institutions have $164B invested in ServiceNow in 2025 Q3 according to their latest regulatory filings, with 188 funds opening new positions, 1,036 increasing their positions, 739 reducing their positions, and 196 closing their positions.
40% more repeat investments, than reductions
Existing positions increased: 1,036 | Existing positions reduced: 739
4% less first-time investments, than exits
New positions opened: 188 | Existing positions closed: 196
1.7% less ownership
Funds ownership: 88.06% → 86.36% (-1.7%)
2% less funds holding
Funds holding: 2,296 → 2,249 (-47)
18% less call options, than puts
Call options by funds: $3.27B | Put options by funds: $3.99B
19% less capital inflows, than outflows
Capital inflows: $10.7B | Capital outflows: $13.2B
31% less funds holding in top 10
Funds holding in top 10: 77 → 53 (-24)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
+$1.2B |
| 2 |
BlackRock
New York
|
+$645M |
| 3 |
Lombard Odier Asset Management (Europe)
London,
United Kingdom
|
+$587M |
| 4 |
Victory Capital Management
San Antonio,
Texas
|
+$318M |
| 5 |
Vanguard Group
Malvern,
Pennsylvania
|
+$295M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Bank of America
Charlotte,
North Carolina
|
-$1.22B |
| 2 |
Fidelity Investments
Boston,
Massachusetts
|
-$999M |
| 3 |
T. Rowe Price Associates
Baltimore,
Maryland
|
-$455M |
| 4 |
Invesco
Atlanta,
Georgia
|
-$431M |
| 5 |
Massachusetts Financial Services
Boston,
Massachusetts
|
-$393M |
NOW Hedge Fund Activity: Q3 2025 in Review
2,249 of the 7,650 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q3 2025, worth a combined $164B — down 12% from $187B a quarter earlier.
Sellers outnumbered buyers: 196 funds closed out of NOW and 188 opened new positions — a net loss of 8 holders — while 739 trimmed existing stakes and 1,036 added.
The largest buyer was JP Morgan Chase, adding an estimated $1.2B. The largest seller was Bank of America, cutting an estimated $1.22B.
- 2,249 institutional investors held ServiceNow (NOW) as of Q3 2025, down from 2,296 in Q2 2025.
- Funds reported $164B of ServiceNow stock for Q3 2025, down 12% quarter-over-quarter.
- 188 funds opened new ServiceNow positions in Q3 2025 and 196 closed out, a net change of -8 holders.
- The largest ServiceNow buyer in Q3 2025 was JP Morgan Chase, an estimated $1.2B added.
- The largest ServiceNow seller in Q3 2025 was Bank of America, an estimated $1.22B sold.
Based on aggregated 13F filings for Q3 2025.