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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
Vanguard Group
1
Vanguard Group
Pennsylvania
$15.5B +$287M +1,488,670 +2%
BlackRock
2
BlackRock
New York
$14.8B +$385M +1,995,295 +2%
State Street
3
State Street
Massachusetts
$7.3B +$27.5M +142,730 +0.3%
T. Rowe Price Associates
4
T. Rowe Price Associates
Maryland
$6.1B -$279M -1,445,030 -4%
JP Morgan Chase
5
JP Morgan Chase
New York
$5.73B +$762M +3,955,300 +12%
Morgan Stanley
6
Morgan Stanley
New York
$4.2B -$144M -749,490 -3%
Fidelity Investments
7
Fidelity Investments
Massachusetts
$3.6B -$1.31B -6,798,485 -23%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$3.56B +$168M +869,675 +4%
Bank of America
9
Bank of America
North Carolina
$2.52B +$135M +698,405 +5%
UBS AM
10
UBS AM
Illinois
$2.26B +$181M +941,460 +7%
Franklin Resources
11
Franklin Resources
California
$2.17B -$115M -596,180 -4%
Capital International Investors
12
Capital International Investors
California
$1.92B -$36.6M -189,940 -2%
Norges Bank
13
Norges Bank
Norway
$1.89B -$82.5M -428,165 -3%
N
14
Nuveen
North Carolina
$1.82B -$58.7M -304,530 -3%
Northern Trust
15
Northern Trust
Illinois
$1.75B -$57.9M -300,285 -3%
Wellington Management Group
16
Wellington Management Group
Massachusetts
$1.66B -$833M -4,321,685 -29%
Jennison Associates
17
Jennison Associates
New York
$1.6B -$327M -1,695,950 -14%
AllianceBernstein
18
AllianceBernstein
Tennessee
$1.38B +$233M +1,210,660 +16%
Fisher Asset Management
19
Fisher Asset Management
Washington
$1.34B -$3.38M -17,535 -0.2%
Invesco
20
Invesco
Georgia
$1.32B -$60.1M -311,920 -4%
Bank of New York Mellon
21
Bank of New York Mellon
New York
$1.29B +$114M +589,925 +8%
Edgewood Management
22
Edgewood Management
Connecticut
$1.29B +$543M +2,816,400 +53%
Amundi
23
Amundi
France
$1.27B +$604M +3,133,115 +62%
Deutsche Bank
24
Deutsche Bank
Germany
$1.21B +$284M +1,475,330 +24%
Sands Capital Management
25
Sands Capital Management
Virginia
$1.16B +$5.52M +28,615 +0.4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.