ServiceNow
NOW
2,231 hedge funds and large institutions have $83.8B invested in ServiceNow in 2026 Q2 according to their latest regulatory filings, with 329 funds opening new positions, 959 increasing their positions, 790 reducing their positions, and 270 closing their positions.
22% more first-time investments, than exits
New positions opened: 329 | Existing positions closed: 270
21% more repeat investments, than reductions
Existing positions increased: 959 | Existing positions reduced: 790
1% more funds holding
Funds holding: 2,206 → 2,231 (+25)
0.85% less ownership
Funds ownership: 82.63% → 81.77% (-0.85%)
7% less capital invested
Capital invested by funds: $90.5B → $83.8B (-$6.73B)
19% less call options, than puts
Call options by funds: $5.23B | Put options by funds: $6.42B
24% less funds holding in top 10
Funds holding in top 10: 33 → 25 (-8)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SG Americas Securities
New York
|
+$501M |
| 2 |
National Bank of Canada
Montreal,
Quebec, Canada
|
+$383M |
| 3 |
MG
Marex Group
London,
|
+$374M |
| 4 |
Morgan Stanley
New York
|
+$325M |
| 5 |
Goldman Sachs
New York
|
+$321M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
T. Rowe Price Associates
Baltimore,
Maryland
|
-$1.79B |
| 2 |
JP Morgan Chase
New York
|
-$1.69B |
| 3 |
Wellington Management Group
Boston,
Massachusetts
|
-$486M |
| 4 |
Two Sigma Investments
New York
|
-$449M |
| 5 |
Edgewood Management
Greenwich,
Connecticut
|
-$417M |
NOW Hedge Fund Activity: Q2 2026 in Review
2,231 of the 8,305 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q2 2026, worth a combined $83.8B — down 7.4% from $90.5B a quarter earlier.
Buyers outnumbered sellers: 329 funds opened new NOW positions and 270 closed out — a net gain of 59 holders — while 959 added to existing stakes and 790 trimmed.
The largest buyer was SG Americas Securities, adding an estimated $501M. The largest seller was T. Rowe Price Associates, cutting an estimated $1.79B.
- 2,231 institutional investors held ServiceNow (NOW) as of Q2 2026, up from 2,206 in Q1 2026.
- Funds reported $83.8B of ServiceNow stock for Q2 2026, down 7.4% quarter-over-quarter.
- 329 funds opened new ServiceNow positions in Q2 2026 and 270 closed out, a net change of +59 holders.
- The largest ServiceNow buyer in Q2 2026 was SG Americas Securities, an estimated $501M added.
- The largest ServiceNow seller in Q2 2026 was T. Rowe Price Associates, an estimated $1.79B sold.
Based on aggregated 13F filings for Q2 2026.