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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
BlackRock
1
BlackRock
New York
$10.2B +$256M +2,176,502 +2%
Vanguard Capital Management
2
Vanguard Capital Management
Pennsylvania
$7.11B +$8B +67,980,219 New
State Street
3
State Street
Massachusetts
$5.02B +$19M +161,895 +0.3%
T. Rowe Price Associates
4
T. Rowe Price Associates
Maryland
$3.57B +$202M +1,714,225 +5%
JP Morgan Chase
5
JP Morgan Chase
New York
$3.25B -$807M -6,859,787 -18%
Vanguard Portfolio Management
6
Vanguard Portfolio Management
Pennsylvania
$2.63B +$2.96B +25,172,570 New
Geode Capital Management
7
Geode Capital Management
Massachusetts
$2.55B +$107M +911,383 +4%
Morgan Stanley
8
Morgan Stanley
New York
$2.44B +$72.3M +614,512 +3%
UBS AM
9
UBS AM
Illinois
$1.49B +$31.8M +270,555 +2%
Fidelity Investments
10
Fidelity Investments
Massachusetts
$1.28B -$415M -3,528,784 -22%
Amundi
11
Amundi
France
$1.2B +$511M +4,346,722 +61%
Northern Trust
12
Northern Trust
Illinois
$1.13B -$19.5M -165,651 -2%
Bank of New York Mellon
13
Bank of New York Mellon
New York
$891M +$61M +518,263 +6%
Fisher Asset Management
14
Fisher Asset Management
Washington
$840M -$37.5M -318,872 -4%
Goldman Sachs
15
Goldman Sachs
New York
$807M -$16.2M -137,752 -2%
Victory Capital Management
16
Victory Capital Management
Texas
$798M +$442M +3,760,494 +97%
Charles Schwab
17
Charles Schwab
California
$795M +$33.4M +283,549 +4%
Polen Capital Management
18
Polen Capital Management
Florida
$760M +$187M +1,588,665 +28%
Bank of America
19
Bank of America
North Carolina
$740M -$304M -2,581,344 -27%
Legal & General Group
20
Legal & General Group
United Kingdom
$712M -$10M -85,126 -1%
Barclays
21
Barclays
United Kingdom
$697M +$160M +1,356,786 +26%
Invesco
22
Invesco
Georgia
$659M +$84.1M +714,613 +13%
Royal Bank of Canada
23
Royal Bank of Canada
Ontario, Canada
$636M -$74.3M -631,841 -9%
Pictet Asset Management
24
Pictet Asset Management
Switzerland
$636M +$264M +2,239,988 +58%
Vanguard Fiduciary Trust
25
Vanguard Fiduciary Trust
Pennsylvania
$631M +$710M +6,035,246 New

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.