BCA
NOW icon

Bay Colony Advisors’s ServiceNow NOW Stock Holding History

Bay Colony Advisors’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		– Sell
-3,437
Closed -$527K – 520
2025
Q4 		$527K Buy
3,437
+602
+21% +$103K 0.06% 270
2025
Q3 		$522K Sell
2,835
-40
-1% -$7.47K 0.06% 281
2025
Q2 		$591K Buy
2,875
+60
+2% +$11.3K 0.08% 213
2025
Q1 		$449K Buy
2,815
+120
+4% +$23.1K 0.07% 261
2024
Q4 		$571K Hold
2,695
– – 0.08% 221
2024
Q3 		$482K Sell
2,695
-95
-3% -$15.6K 0.07% 242
2024
Q2 		$439K Buy
2,790
+1,050
+60% +$154K 0.07% 234
2024
Q1 		$265K Sell
1,740
-290
-14% -$43.9K 0.05% 314
2023
Q4 		$287K Hold
2,030
– – 0.06% 279
2023
Q3 		$227K Buy
+2,030
New +$232K 0.05% 290

Other funds holding NOW

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return

Bay Colony Advisors's NOW Position: Q1 2026 in Review

Bay Colony Advisors sold out of ServiceNow (NOW) in Q1 2026, closing a stake of 3,437 shares — an estimated $527K sold.

Bay Colony Advisors first reported a position in NOW in Q3 2023 and held it in 10 quarters. The position peaked at $591K in Q2 2025. 2,200 funds tracked by Wall St. Rank hold NOW as of Q1 2026.

  • Bay Colony Advisors reported no remaining ServiceNow position as of Q1 2026 after selling out during the quarter.
  • Bay Colony Advisors sold 3,437 ServiceNow shares in Q1 2026, an estimated $527K.
  • Bay Colony Advisors first reported a position in ServiceNow in Q3 2023 and held it in 10 quarters.
  • Bay Colony Advisors's ServiceNow position peaked at $591K in Q2 2025.
  • 2,200 funds tracked by Wall St. Rank held ServiceNow as of Q1 2026.

Based on Bay Colony Advisors's 13F filing for Q1 2026, filed 5 May 2026.