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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
Asset Management One
201
Asset Management One
Japan
$50.8M -$9.04M -76,857 -14%
SAM
202
SEB Asset Management
$50.7M +$57M +484,675 New
DCP
203
DSM Capital Partners
Florida
$49.7M +$17.5M +148,882 +46%
Cetera Investment Advisers
204
Cetera Investment Advisers
Illinois
$49.1M +$7.88M +66,974 +17%
Rockefeller Capital Management
205
Rockefeller Capital Management
New York
$49M -$5.48M -46,613 -9%
SLAM
206
Swiss Life Asset Management
$48.6M +$11.5M +97,381 +27%
Impax Asset Management Group
207
Impax Asset Management Group
United Kingdom
$47.5M -$16.4M -139,814 -24%
CRM
208
Cardano Risk Management
Netherlands
$47.4M -$4.48M -38,080 -8%
Treasurer of the State of North Carolina
209
Treasurer of the State of North Carolina
North Carolina
$46.7M +$1.66M +14,128 +3%
Tudor Investment Corp
210
Tudor Investment Corp
Connecticut
$46.5M +$7.63M +64,881 +17%
NC
211
Nicholas Company
Wisconsin
$46.4M +$2.11M +17,900 +4%
ABC
212
Associated Banc-Corp
Wisconsin
$46.1M +$4.92M +41,818 +10%
ASC
213
Atalanta Sosnoff Capital
New York
$46.1M +$51.6M +438,345 +19,692%
AAMU
214
AEGON Asset Management (UK)
United Kingdom
$46M +$9.13M +77,622 +21%
GLF
215
Groupe la Francaise
France
$45.8M +$6.17M +52,414 +14%
CU
216
CDAM (UK)
United Kingdom
$45.3M +$16.9M +143,939 +50%
KK
217
KLP Kapitalforvaltning
Norway
$45.3M +$729K +6,200 +1%
GT
218
Glenmede Trust
Pennsylvania
$44.6M +$35M +297,879 +232%
DekaBank Deutsche Girozentrale
219
DekaBank Deutsche Girozentrale
Germany
$44.5M
CC
220
Chicago Capital
Illinois
$44.2M +$3.82M +32,498 +8%
Capital Fund Management (CFM)
221
Capital Fund Management (CFM)
France
$44M -$12M -101,763 -19%
FFB
222
First Financial Bankshares
Texas
$43.9M +$20.3M +172,906 +70%
CLOS
223
Compagnie Lombard Odier SCmA
Switzerland
$43.8M -$42.2M -358,412 -46%
Ohio Public Employees Retirement System (OPERS)
224
Ohio Public Employees Retirement System (OPERS)
Ohio
$43.7M +$466K +3,963 +1%
Baird Financial Group
225
Baird Financial Group
Wisconsin
$43.3M -$4.31M -36,640 -8%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.