Baird Financial Group’s ServiceNow NOW Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q2 | $49.7M | Buy |
500,418
+86,616
| +21% | +$8.58M | 0.07% | 187 |
|
|
2026
Q1 | $43.3M | Sell |
413,802
-36,640
| -8% | -$4.31M | 0.07% | 195 |
|
|
2025
Q4 | $69M | Sell |
450,442
-30,928
| -6% | -$5.31M | 0.11% | 142 |
|
|
2025
Q3 | $88.6M | Buy |
481,370
+43,240
| +10% | +$8.08M | 0.14% | 113 |
|
|
2025
Q2 | $90.1M | Sell |
438,130
-57,895
| -12% | -$10.9M | 0.16% | 107 |
|
|
2025
Q1 | $79M | Buy |
496,025
+19,840
| +4% | +$3.82M | 0.15% | 116 |
|
|
2024
Q4 | $101M | Buy |
476,185
+11,415
| +2% | +$2.31M | 0.19% | 95 |
|
|
2024
Q3 | $83.1M | Sell |
464,770
-8,105
| -2% | -$1.33M | 0.16% | 120 |
|
|
2024
Q2 | $74.4M | Buy |
472,875
+14,765
| +3% | +$2.17M | 0.15% | 132 |
|
|
2024
Q1 | $69.9M | Sell |
458,110
-42,630
| -9% | -$6.46M | 0.15% | 154 |
|
|
2023
Q4 | $70.8M | Buy |
500,740
+188,780
| +61% | +$23.8M | 0.16% | 156 |
|
|
2023
Q3 | $34.9M | Sell |
311,960
-21,430
| -6% | -$2.44M | 0.1% | 213 |
|
|
2023
Q2 | $37.5M | Sell |
333,390
-66,950
| -17% | -$6.69M | 0.1% | 202 |
|
|
2023
Q1 | $37.2M | Sell |
400,340
-19,500
| -5% | -$1.7M | 0.09% | 216 |
|
|
2022
Q4 | $32.6M | Buy |
419,840
+47,295
| +13% | +$3.7M | 0.09% | 227 |
|
|
2022
Q3 | $28.1M | Sell |
372,545
-21,255
| -5% | -$1.91M | 0.08% | 233 |
|
|
2022
Q2 | $37.5M | Buy |
393,800
+20,045
| +5% | +$1.91M | 0.1% | 210 |
|
|
2022
Q1 | $41.6M | Sell |
373,755
-1,090
| -0.3% | -$122K | 0.1% | 208 |
|
|
2021
Q4 | $48.7M | Buy |
374,845
+34,615
| +10% | +$4.54M | 0.11% | 196 |
|
|
2021
Q3 | $42.3M | Sell |
340,230
-34,335
| -9% | -$4.16M | 0.11% | 203 |
|
|
2021
Q2 | $41.2M | Buy |
374,565
+119,055
| +47% | +$12.1M | 0.11% | 209 |
|
|
2021
Q1 | $25.6M | Buy |
255,510
+23,105
| +10% | +$2.44M | 0.07% | 248 |
|
|
2020
Q4 | $25.6M | Buy |
232,405
+15,815
| +7% | +$1.64M | 0.08% | 245 |
|
|
2020
Q3 | $21M | Buy |
216,590
+18,965
| +10% | +$1.69M | 0.07% | 259 |
|
|
2020
Q2 | $16M | Buy |
197,625
+65,690
| +50% | +$4.64M | 0.06% | 278 |
|
|
2020
Q1 | $7.56M | Buy |
131,935
+85,455
| +184% | +$5.34M | 0.03% | 359 |
|
|
2019
Q4 | $2.62M | Buy |
46,480
+505
| +1% | +$26.6K | 0.01% | 695 |
|
|
2019
Q3 | $2.33M | Sell |
45,975
-4,855
| -10% | -$264K | 0.01% | 732 |
|
|
2019
Q2 | $2.79M | Sell |
50,830
-1,593,845
| -97% | -$83.8M | 0.01% | 697 |
|
|
2019
Q1 | $81.1M | Buy |
1,644,675
+57,350
| +4% | +$2.52M | 0.47% | 44 |
|
|
2018
Q4 | $56.5M | Buy |
1,587,325
+6,150
| +0.4% | +$218K | 0.38% | 61 |
|
|
2018
Q3 | $61.5M | Buy |
1,581,175
+47,355
| +3% | +$1.79M | 0.39% | 61 |
|
|
2018
Q2 | $52.9M | Sell |
1,533,820
-18,345
| -1% | -$636K | 0.36% | 65 |
|
|
2018
Q1 | $51.4M | Sell |
1,552,165
-391,880
| -20% | -$12.1M | 0.36% | 65 |
|
|
2017
Q4 | $50.7M | Sell |
1,944,045
-32,150
| -2% | -$799K | 0.36% | 74 |
|
|
2017
Q3 | $46.5M | Sell |
1,976,195
-60,105
| -3% | -$1.34M | 0.35% | 74 |
|
|
2017
Q2 | $43.2M | Sell |
2,036,300
-559,100
| -22% | -$11M | 0.34% | 84 |
|
|
2017
Q1 | $45.4M | Buy |
2,595,400
+366,555
| +16% | +$6.39M | 0.37% | 68 |
|
|
2016
Q4 | $33.1M | Sell |
2,228,845
-136,575
| -6% | -$2.2M | 0.29% | 103 |
|
|
2016
Q3 | $37.4M | Buy |
+2,365,420
| New | +$34.9M | 0.34% | 81 |
|
|
2016
Q1 | – | Sell |
-93,515
| Closed | -$1.62M | – | 1258 |
|
|
2015
Q4 | $1.62M | Buy |
93,515
+5,510
| +6% | +$91K | 0.02% | 580 |
|
|
2015
Q3 | $1.22M | Sell |
88,005
-2,350,115
| -96% | -$35.1M | 0.01% | 647 |
|
|
2015
Q2 | $36.2M | Buy |
+2,438,120
| New | +$37.6M | 0.36% | 88 |
|
Other funds holding NOW
Baird Financial Group's NOW Position: Q2 2026 in Review
Baird Financial Group increased its ServiceNow (NOW) stake by 21% in Q2 2026, buying an estimated $8.58M and bringing the position to 500,418 shares worth $49.7M. The position accounts for 0.07% of the portfolio, ranked #187.
Baird Financial Group first reported a position in NOW in Q2 2015 and has held it in 43 quarters since. The position peaked at $101M in Q4 2024. 2,219 funds tracked by Wall St. Rank hold NOW as of Q2 2026.
- Baird Financial Group held 500,418 shares of ServiceNow worth $49.7M as of Q2 2026.
- Baird Financial Group bought 86,616 ServiceNow shares in Q2 2026, an estimated $8.58M.
- ServiceNow made up 0.07% of Baird Financial Group's portfolio in Q2 2026, its #187 holding.
- Baird Financial Group first reported a position in ServiceNow in Q2 2015 and has held it in 43 quarters since.
- Baird Financial Group's ServiceNow position peaked at $101M in Q4 2024.
- 2,219 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.
Based on Baird Financial Group's 13F filing for Q2 2026, filed 12 Aug 2026.