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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
MA
776
Montag & Associates
Georgia
$2.95M +$3.23M +27,419 +3,264%
BWM
777
Bulltick Wealth Management
Florida
$2.95M +$3.32M +28,259 New
FWIA
778
Fort Washington Investment Advisors
Ohio
$2.95M -$1.76K -15 -0.1%
NIM
779
Northeast Investment Management
Massachusetts
$2.95M -$10.2M -86,556 -75%
GI
780
GAMMA Investing
California
$2.95M +$1.03M +8,716 +45%
TCM
781
Twin Capital Management
Pennsylvania
$2.93M +$836K +7,107 +34%
GKFF
782
George Kaiser Family Foundation
Oklahoma
$2.92M +$8.82K +75 +0.3%
DCM
783
Davidson Capital Management
Texas
$2.92M +$1.16M +9,825 +54%
GCP
784
GSA Capital Partners
United Kingdom
$2.91M +$2.37M +20,179 +265%
SMH
785
Sanders Morris Harris
Texas
$2.89M +$3.25M +27,657 New
AIM
786
Aigen Investment Management
New York
$2.88M +$3.24M +27,569 New
MWM
787
Mission Wealth Management
California
$2.88M +$109K +927 +3%
UF
788
Univest Financial
Pennsylvania
$2.87M +$881K +7,486 +38%
ML
789
Maniro Ltd
$2.85M +$704K +5,980 +28%
PIA
790
Prakash Investment Advisors
Massachusetts
$2.84M +$1.58M +13,450 +98%
PS
791
Principal Securities
Iowa
$2.84M +$797K +6,775 +33%
KRSITF
792
Kentucky Retirement Systems Insurance Trust Fund
Kentucky
$2.84M
CG
793
Caprock Group
Idaho
$2.84M +$232K +1,970 +8%
SIC
794
SFE Investment Counsel
California
$2.81M +$3.16M +26,901 New
MK
795
MASTERINVEST Kapitalanlage
$2.81M -$1.29M -10,997 -29%
RIA
796
Richwood Investment Advisors
Ohio
$2.8M +$126K +1,071 +4%
RSS
797
Rosenblum Silverman Sutton
California
$2.8M -$11.8K -100 -0.4%
CPBTD
798
Central Pacific Bank - Trust Division
Hawaii
$2.79M +$1.74M +14,753 +123%
AA
799
ALPS Advisors
Colorado
$2.79M +$518K +4,400 +20%
GI
800
GAMCO Investors
Connecticut
$2.78M +$177K +1,502 +6%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.