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2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
KA
626
Kovack Advisors
Florida
$5.02M -$1.12M -9,554 -17%
NMERB
627
New Mexico Educational Retirement Board
New Mexico
$4.99M
SIA
628
Soltis Investment Advisors
Utah
$4.97M +$143K +1,214 +3%
FFA
629
Farther Finance Advisors
California
$4.91M +$458K +3,893 +9%
SWM
630
Spire Wealth Management
Virginia
$4.9M +$4.51M +38,351 +450%
ACM
631
Advisors Capital Management
New Jersey
$4.83M -$631K -5,360 -10%
CWG
632
Cornerstone Wealth Group
North Carolina
$4.83M +$2.37M +20,157 +72%
CFSG
633
Community Financial Services Group
Vermont
$4.8M -$41.8K -355 -0.8%
IMRF
634
Illinois Municipal Retirement Fund
Illinois
$4.8M -$552K -4,692 -9%
MYAM
635
Meiji Yasuda Asset Management
Japan
$4.79M -$1.64M -13,957 -23%
FAMI
636
Fideuram Asset Management (Ireland)
$4.78M +$3.79M +32,209 +678%
PIWA
637
Prevail Innovative Wealth Advisors
Kansas
$4.75M +$5.35M +45,448 New
MIM
638
Morningstar Investment Management
Illinois
$4.72M +$3.43M +29,144 +182%
OQS
639
Occudo Quantitative Strategies
Florida
$4.68M -$1.8M -15,266 -22%
NC
640
Nightview Capital
Texas
$4.67M +$5.25M +44,638 New
IPAM
641
ICICI Prudential Asset Management
India
$4.64M +$1.69M +14,400 +48%
IAA
642
Independent Advisor Alliance
North Carolina
$4.64M -$726K -6,171 -12%
DRS
643
Deane Retirement Strategies
Louisiana
$4.63M +$5.21M +44,308 New
GIM
644
Generali Investments Management
Slovenia
$4.62M +$4.41M +37,519 +563%
GITFIT
645
Generali Investments Towarzystwo Funduszy Inwestycyjnych (TFI)
Poland
$4.6M +$941K +8,000 +22%
PCA
646
Pallas Capital Advisors
Massachusetts
$4.59M +$2.98M +25,347 +137%
GXJ
647
Global X Japan
Japan
$4.58M +$220K +1,872 +4%
SFA
648
Sequoia Financial Advisors
Ohio
$4.57M +$922K +7,833 +22%
BIG
649
Brooklyn Investment Group
New York
$4.57M +$1.16M +9,829 +29%
WIA
650
World Investment Advisors
California
$4.55M -$517K -4,395 -9%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.