IAA
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Independent Advisor Alliance’s ServiceNow NOW Stock Holding History

Independent Advisor Alliance’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$4.64M Sell
44,358
-6,171
-12% -$726K 0.05% 327
2025
Q4 		$7.74M Buy
50,529
+2,364
+5% +$406K 0.19% 80
2025
Q3 		$8.86M Buy
48,165
+45
+0.1% +$8.4K 0.23% 64
2025
Q2 		$9.89M Buy
48,120
+660
+1% +$125K 0.29% 56
2025
Q1 		$7.56M Buy
47,460
+6,375
+16% +$1.23M 0.25% 73
2024
Q4 		$8.71M Buy
41,085
+7,240
+21% +$1.47M 0.12% 183
2024
Q3 		$6.05M Buy
33,845
+4,785
+16% +$787K 0.22% 85
2024
Q2 		$4.57M Buy
29,060
+3,950
+16% +$580K 0.16% 113
2024
Q1 		$3.83M Buy
25,110
+825
+3% +$125K 0.14% 130
2023
Q4 		$3.43M Buy
24,285
+305
+1% +$38.4K 0.12% 136
2023
Q3 		$2.68M Sell
23,980
-935
-4% -$107K 0.12% 162
2023
Q2 		$2.8M Buy
24,915
+1,265
+5% +$126K 0.12% 151
2023
Q1 		$2.2M Buy
+23,650
New +$2.06M 0.11% 177
2022
Q4 		– Sell
-21,610
Closed -$1.63M – 558
2022
Q3 		$1.63M Sell
21,610
-3,480
-14% -$313K 0.1% 200
2022
Q2 		$2.39M Sell
25,090
-290
-1% -$27.6K 0.13% 141
2022
Q1 		$2.83M Buy
25,380
+6,255
+33% +$701K 0.14% 137
2021
Q4 		$2.48M Buy
19,125
+3,920
+26% +$515K 0.12% 138
2021
Q3 		$1.89M Sell
15,205
-230
-1% -$27.9K 0.11% 164
2021
Q2 		$1.7M Buy
15,435
+1,580
+11% +$160K 0.09% 187
2021
Q1 		$1.39M Buy
13,855
+2,035
+17% +$215K 0.08% 196
2020
Q4 		$1.3M Buy
11,820
+910
+8% +$94.6K 0.09% 176
2020
Q3 		$1.06M Buy
10,910
+3,810
+54% +$340K 0.08% 175
2020
Q2 		$575K Buy
7,100
+3,425
+93% +$242K 0.06% 240
2020
Q1 		$211K Sell
3,675
-315
-8% -$19.7K 0.03% 351
2019
Q4 		$225K Buy
+3,990
New +$210K 0.01% 781

Other funds holding NOW

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $481B AUM 26.39% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

Independent Advisor Alliance's NOW Position: Q1 2026 in Review

Independent Advisor Alliance reduced its ServiceNow (NOW) stake by 12% in Q1 2026, selling an estimated $726K and leaving 44,358 shares worth $4.64M. The position accounts for 0.05% of the portfolio, ranked #327.

Independent Advisor Alliance first reported a position in NOW in Q4 2019 and has held it in 25 quarters since. The position peaked at $9.89M in Q2 2025. 2,191 funds tracked by Wall St. Rank hold NOW as of Q1 2026.

  • Independent Advisor Alliance held 44,358 shares of ServiceNow worth $4.64M as of Q1 2026.
  • Independent Advisor Alliance sold 6,171 ServiceNow shares in Q1 2026, an estimated $726K.
  • ServiceNow made up 0.05% of Independent Advisor Alliance's portfolio in Q1 2026, its #327 holding.
  • Independent Advisor Alliance first reported a position in ServiceNow in Q4 2019 and has held it in 25 quarters since.
  • Independent Advisor Alliance's ServiceNow position peaked at $9.89M in Q2 2025.
  • 2,191 funds tracked by Wall St. Rank held ServiceNow as of Q1 2026.

Based on Independent Advisor Alliance's 13F filing for Q1 2026, filed 12 May 2026.