We are live on ! Find out more
NOW icon

ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
EI
451
EFG International
$11.7M -$18.9M -160,269 -59%
GWMR
452
GC Wealth Management RIA
Massachusetts
$11.7M +$679K +5,771 +5%
TF
453
Talbot Financial
Washington
$11.6M +$1.82M +15,509 +16%
WA
454
Waverly Advisors
Alabama
$11.5M +$9.62M +81,797 +291%
MC
455
Middleton & Co
Massachusetts
$11.5M +$1.28M +10,871 +11%
SSA
456
South Street Advisors
New York
$11.4M +$102K +868 +0.8%
KIA
457
Knollwood Investment Advisory
Maryland
$11.4M +$359K +3,050 +3%
YCM
458
Yousif Capital Management
Michigan
$11.2M -$253K -2,152 -2%
MGP
459
Metis Global Partners
California
$11.2M -$230K -1,958 -2%
ZIM
460
Zacks Investment Management
Illinois
$11.1M +$11.9M +101,070 +2,127%
BS
461
Banco Santander
Spain
$11M -$12.1M -102,955 -49%
EFG
462
Everest Financial Group
Minnesota
$11M +$1.94M +16,481 +19%
GT
463
Glenview Trust
Kentucky
$10.9M -$676K -5,742 -5%
BCM
464
Becker Capital Management
Oregon
$10.8M +$11.6M +98,823 +2,094%
GAM
465
Generali Asset Management
Italy
$10.8M +$117K +996 +1%
PCIA
466
Prime Capital Investment Advisors
Kansas
$10.7M +$2.4M +20,402 +25%
CIS
467
Capital International Sarl
California
$10.6M -$14.7M -125,137 -55%
SOADOR
468
State of Alaska Department of Revenue
Alaska
$10.6M -$18.8K -160 -0.2%
XT
469
XTX Topco
Cayman Islands
$10.5M +$6.71M +57,010 +130%
IGAM
470
iA Global Asset Management
Quebec, Canada
$10.5M +$2.82M +23,989 +31%
GAM
471
Gotham Asset Management
New York
$10.5M +$2.62M +22,278 +28%
KLWA
472
Kelly Lawrence W & Associates
California
$10.5M +$11.8M +100,125 New
LOAME
473
Lombard Odier Asset Management (Europe)
United Kingdom
$10.4M +$6.01M +51,108 +105%
Twin Tree Management
474
Twin Tree Management
Texas
$10.4M +$10.6M +89,751 +950%
SC
475
SouthState Corp
Florida
$10.3M -$706K -6,005 -6%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.