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Middleton & Co’s ServiceNow NOW Stock Holding History

Middleton & Co’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$11.5M Buy
109,661
+10,871
+11% +$1.28M 1.31% 22
2025
Q4 		$15.1M Sell
98,790
-145
-0.1% -$24.9K 1.61% 17
2025
Q3 		$18.2M Buy
98,935
+1,245
+1% +$233K 1.97% 13
2025
Q2 		$20.1M Sell
97,690
-205
-0.2% -$38.7K 2.26% 10
2025
Q1 		$15.6M Sell
97,895
-5,155
-5% -$994K 1.82% 14
2024
Q4 		$21.8M Sell
103,050
-3,960
-4% -$802K 2.41% 9
2024
Q3 		$19.1M Buy
107,010
+515
+0.5% +$84.7K 2.12% 11
2024
Q2 		$16.8M Buy
106,495
+9,520
+10% +$1.4M 1.95% 15
2024
Q1 		$14.8M Buy
96,975
+1,245
+1% +$189K 1.71% 18
2023
Q4 		$13.5M Sell
95,730
-835
-0.9% -$105K 1.69% 18
2023
Q3 		$10.8M Buy
96,565
+3,420
+4% +$390K 1.49% 21
2023
Q2 		$10.5M Buy
93,145
+10,040
+12% +$1M 1.39% 25
2023
Q1 		$7.72M Buy
83,105
+3,035
+4% +$264K 1.11% 33
2022
Q4 		$6.22M Sell
80,070
-22,210
-22% -$1.74M 0.92% 41
2022
Q3 		$7.72M Sell
102,280
-16,025
-14% -$1.44M 1.18% 30
2022
Q2 		$11.3M Buy
118,305
+4,050
+4% +$386K 1.44% 25
2022
Q1 		$12.7M Buy
114,255
+470
+0.4% +$52.7K 1.36% 25
2021
Q4 		$14.8M Buy
113,785
+1,935
+2% +$254K 1.44% 26
2021
Q3 		$13.9M Buy
111,850
+7,090
+7% +$859K 1.49% 21
2021
Q2 		$11.5M Buy
104,760
+22,140
+27% +$2.24M 1.25% 30
2021
Q1 		$8.26M Buy
82,620
+18,230
+28% +$1.92M 0.93% 41
2020
Q4 		$7.09M Buy
64,390
+11,500
+22% +$1.2M 0.84% 41
2020
Q3 		$5.13M Buy
52,890
+18,565
+54% +$1.66M 0.68% 44
2020
Q2 		$2.78M Buy
+34,325
New +$2.42M 0.4% 60

Other funds holding NOW

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $481B AUM 26.39% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

Middleton & Co's NOW Position: Q1 2026 in Review

Middleton & Co increased its ServiceNow (NOW) stake by 11% in Q1 2026, buying an estimated $1.28M and bringing the position to 109,661 shares worth $11.5M. The position accounts for 1.31% of the portfolio, ranked #22.

Middleton & Co first reported a position in NOW in Q2 2020 and has held it in 24 quarters since. The position peaked at $21.8M in Q4 2024. 2,192 funds tracked by Wall St. Rank hold NOW as of Q1 2026.

  • Middleton & Co held 109,661 shares of ServiceNow worth $11.5M as of Q1 2026.
  • Middleton & Co bought 10,871 ServiceNow shares in Q1 2026, an estimated $1.28M.
  • ServiceNow made up 1.31% of Middleton & Co's portfolio in Q1 2026, its #22 holding.
  • Middleton & Co first reported a position in ServiceNow in Q2 2020 and has held it in 24 quarters since.
  • Middleton & Co's ServiceNow position peaked at $21.8M in Q4 2024.
  • 2,192 funds tracked by Wall St. Rank held ServiceNow as of Q1 2026.

Based on Middleton & Co's 13F filing for Q1 2026, filed 8 May 2026.