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HAS

Holland Advisory Services Portfolio holdings

AUM $90.5M
1-Year Est. Return 26.78%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$74.1M
AUM Growth
+$1.3M
Cap. Flow
+$268K
Cap. Flow %
0.36%
Top 10 Hldgs %
81.78%
Holding
48
New
3
Increased
21
Reduced
11
Closed
3

Top Buys

Rank Stock Value
1
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$353K
2
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$327K
3
IVV icon
iShares Core S&P 500 ETF
IVV
+$261K
4
MRK icon
Merck
MRK
+$222K
5
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$202K

Top Sells

Rank Stock Value
1
QQQ icon
Invesco QQQ Trust
QQQ
+$645K
2
HD icon
Home Depot
HD
+$220K
3
OKE icon
Oneok
OKE
+$202K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$45.2K
5
XOM icon
ExxonMobil
XOM
+$40K

Sector Composition

Rank Sector Weight
1 Technology 6.87%
2 Consumer Staples 4.58%
3 Financials 3.04%
4 Healthcare 1.64%
5 Industrials 1.47%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
1
iShares Core S&P 500 ETF
IVV
$875B
$22.5M 30.36%
32,849
+385
+1% +$261K
IJH icon
2
iShares Core S&P Mid-Cap ETF
IJH
$122B
$17.7M 23.85%
267,813
+4,986
+2% +$327K
IJR icon
3
iShares Core S&P Small-Cap ETF
IJR
$109B
$9.59M 12.94%
79,787
+2,948
+4% +$353K
VTI icon
4
Vanguard Total Stock Market ETF
VTI
$654B
$2.59M 3.49%
7,713
-68
-0.9% -$22.6K
AAPL icon
5
Apple
AAPL
$4.72T
$2.08M 2.81%
7,650
-98
-1% -$26.3K
MSFT icon
6
Microsoft
MSFT
$2.83T
$1.61M 2.17%
3,320
+2
+0.1% +$1K
PM icon
7
Philip Morris
PM
$298B
$1.21M 1.64%
7,566
+12
+0.2% +$1.86K
IWP icon
8
iShares Russell Mid-Cap Growth ETF
IWP
$20.3B
$1.21M 1.63%
8,822
-50
-0.6% -$6.99K
JPM icon
9
JPMorgan Chase
JPM
$930B
$1.16M 1.56%
3,599
-124
-3% -$38.4K
IEFA icon
10
iShares Core MSCI EAFE ETF
IEFA
$185B
$991K 1.34%
11,073
+112
+1% +$9.9K
WMT icon
11
Walmart Inc
WMT
$862B
$783K 1.06%
7,031
– –
MCD icon
12
McDonald's
MCD
$187B
$767K 1.04%
2,510
+1
+0% +$306
XOM icon
13
ExxonMobil
XOM
$650B
$591K 0.8%
4,908
-345
-7% -$40K
VTV icon
14
Vanguard Value ETF
VTV
$188B
$578K 0.78%
3,027
+2
+0.1% +$376
BRO icon
15
Brown & Brown
BRO
$22.3B
$563K 0.76%
7,064
-327
-4% -$27.3K
PG icon
16
Procter & Gamble
PG
$342B
$536K 0.72%
3,739
+1
+0% +$147
IVW icon
17
iShares S&P 500 Growth ETF
IVW
$72.9B
$504K 0.68%
4,089
+4
+0.1% +$490
CAT icon
18
Caterpillar
CAT
$412B
$495K 0.67%
864
– –
JNJ icon
19
Johnson & Johnson
JNJ
$624B
$486K 0.66%
2,349
+1
+0% +$198
AMGN icon
20
Amgen
AMGN
$200B
$481K 0.65%
1,469
+63
+4% +$20K
MO icon
21
Altria Group
MO
$120B
$445K 0.6%
7,710
– –
MDLZ icon
22
Mondelez International
MDLZ
$77.1B
$414K 0.56%
7,692
+14
+0.2% +$806
CVX icon
23
Chevron
CVX
$387B
$400K 0.54%
2,627
-86
-3% -$13.1K
IWS icon
24
iShares Russell Mid-Cap Value ETF
IWS
$15.6B
$394K 0.53%
2,791
-323
-10% -$45.2K
VIG icon
25
Vanguard Dividend Appreciation ETF
VIG
$110B
$391K 0.53%
1,780
– –
1
2

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Holland Advisory Services's Q4 2025 Portfolio in Review

As of Q4 2025, Holland Advisory Services held 48 positions worth $74.1M, up 1.8% from $72.8M the previous quarter. Its ten largest holdings account for 82% of the portfolio.

Holland Advisory Services's Q4 2025 filing shows 3 new, 21 increased, 11 reduced and 3 closed positions. Its largest new stake was Merck: 2,360 shares worth $248K. The largest sale was Invesco QQQ Trust, an estimated $645K.

By sector, the portfolio is most concentrated in Technology at 6.9% of assets, down from 7% a quarter earlier, followed by Consumer Staples and Financials.

  • Holland Advisory Services's largest Q4 2025 buy was Merck: 2,360 shares worth $248K.
  • Holland Advisory Services added most to iShares Core S&P Small-Cap ETF in Q4 2025, an estimated $353K increase.
  • Holland Advisory Services's biggest Q4 2025 reduction was iShares Russell Mid-Cap Value ETF, cutting an estimated $45.2K.
  • Holland Advisory Services fully exited Invesco QQQ Trust in Q4 2025, selling an estimated $645K.
  • Holland Advisory Services's ten largest holdings make up 82% of its $74.1M portfolio in Q4 2025.
  • Holland Advisory Services opened 3 new positions and closed 3 in Q4 2025.
  • Holland Advisory Services's portfolio value rose 1.8% quarter-over-quarter to $74.1M.

Based on Holland Advisory Services's 13F filing for Q4 2025, filed 12 Jan 2026.