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HAS
Holland Advisory Services Portfolio holdings
AUM
$90.5M
1-Year Est. Return
26.78%
This Fund
S&P 500
This Quarter
Est. Return
+8.37%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$68.5M
AUM Growth
+$2.56M
(+3.9%)
Cap. Flow
-$2.39M
Cap. Flow
% of AUM
-3.49%
Top 10 Holdings %
Top 10 Hldgs %
81.14%
Holding
46
New
3
Increased
23
Reduced
6
Closed
4
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P Small-Cap ETF
IJR
|
+$1.21M |
| 2 |
Pinnacle West Capital
PNW
|
+$272K |
| 3 |
Microsoft
MSFT
|
+$227K |
| 4 |
3M
MMM
|
+$227K |
| 5 |
Chevron
CVX
|
+$212K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Pacer Trendpilot US Large Cap ETF
PTLC
|
+$3.4M |
| 2 |
Pacer US Cash Cows 100 ETF
COWZ
|
+$820K |
| 3 |
FISV
Fiserv Inc
FISV
|
+$224K |
| 4 |
Oneok
OKE
|
+$224K |
| 5 |
ExxonMobil
XOM
|
+$63.8K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 6.58% |
| 2 | Consumer Staples | 5.31% |
| 3 | Financials | 3.5% |
| 4 | Consumer Discretionary | 1.62% |
| 5 | Energy | 1.39% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
iShares Core S&P 500 ETF
IVV
$876B
| $20.8M | 30.31% |
33,430
+36
| +0.1% | +$20.7K |
|
2
iShares Core S&P Mid-Cap ETF
IJH
$123B
| $16.5M | 24.15% |
266,583
-867
| -0.3% | -$50.9K |
|
|
3
iShares Core S&P Small-Cap ETF
IJR
$109B
| $8.1M | 11.83% |
74,144
+11,689
| +19% | +$1.21M |
|
4
Vanguard Total Stock Market ETF
VTI
$654B
| $2.39M | 3.49% |
7,851
-90
| -1% | -$25.3K |
|
5
Apple
AAPL
$4.89T
| $1.62M | 2.36% |
7,875
+27
| +0.3% | +$5.45K |
|
|
6
Microsoft
MSFT
$2.84T
| $1.55M | 2.26% |
3,108
+522
| +20% | +$227K |
|
7
Philip Morris
PM
$301B
| $1.39M | 2.02% |
7,612
+7
| +0.1% | +$1.2K |
|
8
iShares Russell Mid-Cap Growth ETF
IWP
$20B
| $1.24M | 1.81% |
8,915
-67
| -0.7% | -$8.48K |
|
9
JPMorgan Chase
JPM
$939B
| $1.08M | 1.58% |
3,721
+2
| +0.1% | +$510 |
|
10
iShares Core MSCI EAFE ETF
IEFA
$186B
| $915K | 1.34% |
10,961
+348
| +3% | +$27.6K |
|
11
Brown & Brown
BRO
$22.9B
| $818K | 1.2% |
7,381
+8
| +0.1% | +$899 |
|
12
McDonald's
MCD
$188B
| $733K | 1.07% |
2,508
| – | – |
|
13
Walmart Inc
WMT
$871B
| $687K | 1% |
7,030
+1
| +0% | +$95 |
|
14
Procter & Gamble
PG
$343B
| $595K | 0.87% |
3,736
+1
| +0% | +$163 |
|
15
Invesco QQQ Trust
QQQ
$455B
| $593K | 0.87% |
1,075
+100
| +10% | +$49.7K |
|
|
16
ExxonMobil
XOM
$651B
| $566K | 0.83% |
5,250
-597
| -10% | -$63.8K |
|
17
Vanguard Value ETF
VTV
$189B
| $532K | 0.78% |
3,008
| – | – |
|
18
Mondelez International
MDLZ
$77.7B
| $517K | 0.76% |
7,666
+12
| +0.2% | +$801 |
|
19
Altria Group
MO
$122B
| $452K | 0.66% |
7,710
| – | – |
|
20
iShares S&P 500 Growth ETF
IVW
$72.5B
| $449K | 0.66% |
4,080
+4
| +0.1% | +$396 |
|
21
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
| $410K | 0.6% |
3,101
+12
| +0.4% | +$1.5K |
|
22
IBM
IBM
$202B
| $398K | 0.58% |
1,349
-96
| -7% | -$24.7K |
|
|
23
Chevron
CVX
$388B
| $388K | 0.57% |
2,712
+1,501
| +124% | +$212K |
|
24
Carnival Corporation Ltd
CCL
$36.1B
| $376K | 0.55% |
13,361
-15
| -0.1% | -$321 |
|
25
Amgen
AMGN
$203B
| $376K | 0.55% |
1,345
+2
| +0.1% | +$567 |
|
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Holland Advisory Services's Q2 2025 Portfolio in Review
As of Q2 2025, Holland Advisory Services held 46 positions worth $68.5M, up 3.9% from $65.9M the previous quarter. Its ten largest holdings account for 81% of the portfolio.
Holland Advisory Services withdrew a net $2.39M in Q2 2025, closing 4 positions and reducing 6 holdings. Its most notable exit was Pacer Trendpilot US Large Cap ETF, an estimated $3.4M position sold in full.
By sector, the portfolio is most concentrated in Technology at 6.6% of assets, up from 6.1% a quarter earlier, followed by Consumer Staples and Financials.
Against the trend, Holland Advisory Services opened a new position in Pinnacle West Capital worth $266K.
- Holland Advisory Services's largest Q2 2025 buy was Pinnacle West Capital: 2,976 shares worth $266K.
- Holland Advisory Services added most to iShares Core S&P Small-Cap ETF in Q2 2025, an estimated $1.21M increase.
- Holland Advisory Services's biggest Q2 2025 reduction was ExxonMobil, cutting an estimated $63.8K.
- Holland Advisory Services fully exited Pacer Trendpilot US Large Cap ETF in Q2 2025, selling an estimated $3.4M.
- Holland Advisory Services's ten largest holdings make up 81% of its $68.5M portfolio in Q2 2025.
- Holland Advisory Services opened 3 new positions and closed 4 in Q2 2025.
- Holland Advisory Services's portfolio value rose 3.9% quarter-over-quarter to $68.5M.
Based on Holland Advisory Services's 13F filing for Q2 2025, filed 16 Jul 2025.