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HAS

Holland Advisory Services Portfolio holdings

AUM $90.5M
1-Year Est. Return 26.78%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$68.5M
AUM Growth
+$2.56M
Cap. Flow
-$2.39M
Cap. Flow %
-3.49%
Top 10 Hldgs %
81.14%
Holding
46
New
3
Increased
23
Reduced
6
Closed
4

Top Buys

Rank Stock Value
1
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$1.21M
2
PNW icon
Pinnacle West Capital
PNW
+$272K
3
MSFT icon
Microsoft
MSFT
+$227K
4
MMM icon
3M
MMM
+$227K
5
CVX icon
Chevron
CVX
+$212K

Top Sells

Rank Stock Value
1
PTLC icon
Pacer Trendpilot US Large Cap ETF
PTLC
+$3.4M
2
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$820K
3
FISV
Fiserv Inc
FISV
+$224K
4
OKE icon
Oneok
OKE
+$224K
5
XOM icon
ExxonMobil
XOM
+$63.8K

Sector Composition

Rank Sector Weight
1 Miscellaneous 77.98%
2 Technology 6.58%
3 Consumer Staples 5.31%
4 Financials 3.5%
5 Consumer Discretionary 1.62%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
1
iShares Core S&P 500 ETF
IVV
$837B
$20.8M 30.31%
33,430
+36
+0.1% +$20.7K
IJH icon
2
iShares Core S&P Mid-Cap ETF
IJH
$122B
$16.5M 24.15%
266,583
-867
-0.3% -$50.9K
IJR icon
3
iShares Core S&P Small-Cap ETF
IJR
$106B
$8.1M 11.83%
74,144
+11,689
+19% +$1.21M
VTI icon
4
Vanguard Morningstar Total Stock Market ETF
VTI
$681B
$2.39M 3.49%
7,851
-90
-1% -$25.3K
AAPL icon
5
Apple
AAPL
$4.84T
$1.62M 2.36%
7,875
+27
+0.3% +$5.45K
MSFT icon
6
Microsoft
MSFT
$3.69T
$1.55M 2.26%
3,108
+522
+20% +$227K
PM icon
7
Philip Morris
PM
$303B
$1.39M 2.02%
7,612
+7
+0.1% +$1.2K
IWP icon
8
iShares Russell Mid-Cap Growth ETF
IWP
$19B
$1.24M 1.81%
8,915
-67
-0.7% -$8.48K
JPM icon
9
JPMorgan Chase
JPM
$937B
$1.08M 1.58%
3,721
+2
+0.1% +$510
IEFA icon
10
iShares Core MSCI EAFE ETF
IEFA
$193B
$915K 1.34%
10,961
+348
+3% +$27.6K
BRO icon
11
Brown & Brown
BRO
$22.5B
$818K 1.2%
7,381
+8
+0.1% +$899
MCD icon
12
McDonald's
MCD
$179B
$733K 1.07%
2,508
– –
WMT icon
13
Walmart Inc
WMT
$858B
$687K 1%
7,030
+1
+0% +$95
PG icon
14
Procter & Gamble
PG
$341B
$595K 0.87%
3,736
+1
+0% +$163
QQQ icon
15
Invesco QQQ Trust
QQQ
$474B
$593K 0.87%
1,075
+100
+10% +$49.7K
XOM icon
16
ExxonMobil
XOM
$696B
$566K 0.83%
5,250
-597
-10% -$63.8K
VTV icon
17
Vanguard Morningstar Value ETF
VTV
$190B
$532K 0.78%
3,008
– –
MDLZ icon
18
Mondelez International
MDLZ
$79.3B
$517K 0.76%
7,666
+12
+0.2% +$801
MO icon
19
Altria Group
MO
$117B
$452K 0.66%
7,710
– –
IVW icon
20
iShares S&P 500 Growth ETF
IVW
$75.6B
$449K 0.66%
4,080
+4
+0.1% +$396
IWS icon
21
iShares Russell Mid-Cap Value ETF
IWS
$15.2B
$410K 0.6%
3,101
+12
+0.4% +$1.5K
IBM icon
22
IBM
IBM
$234B
$398K 0.58%
1,349
-96
-7% -$24.7K
CVX icon
23
Chevron
CVX
$427B
$388K 0.57%
2,712
+1,501
+124% +$212K
CCL icon
24
Carnival Corporation Ltd
CCL
$30.3B
$376K 0.55%
13,361
-15
-0.1% -$321
AMGN icon
25
Amgen
AMGN
$203B
$376K 0.55%
1,345
+2
+0.1% +$567
1
2

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TIM
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AGC
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AGFVA
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WAG
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KFP
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AAM
Alken Asset Management London, United Kingdom $89.6M AUM 3.28% 1-Year Est. Return

Holland Advisory Services's Q2 2025 Portfolio in Review

As of Q2 2025, Holland Advisory Services held 46 positions worth $68.5M, up 3.9% from $65.9M the previous quarter. Its ten largest holdings account for 81% of the portfolio.

Holland Advisory Services withdrew a net $2.39M in Q2 2025, closing 4 positions and reducing 6 holdings. Its most notable exit was Pacer Trendpilot US Large Cap ETF, an estimated $3.4M position sold in full.

By sector, the portfolio is most concentrated in Miscellaneous at 78% of assets, down from 79% a quarter earlier, followed by Technology and Consumer Staples.

Against the trend, Holland Advisory Services opened a new position in Pinnacle West Capital worth $266K.

  • Holland Advisory Services's largest Q2 2025 buy was Pinnacle West Capital: 2,976 shares worth $266K.
  • Holland Advisory Services added most to iShares Core S&P Small-Cap ETF in Q2 2025, an estimated $1.21M increase.
  • Holland Advisory Services's biggest Q2 2025 reduction was ExxonMobil, cutting an estimated $63.8K.
  • Holland Advisory Services fully exited Pacer Trendpilot US Large Cap ETF in Q2 2025, selling an estimated $3.4M.
  • Holland Advisory Services's ten largest holdings make up 81% of its $68.5M portfolio in Q2 2025.
  • Holland Advisory Services opened 3 new positions and closed 4 in Q2 2025.
  • Holland Advisory Services's portfolio value rose 3.9% quarter-over-quarter to $68.5M.

Based on Holland Advisory Services's 13F filing for Q2 2025, filed 16 Jul 2025.