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HAS
Holland Advisory Services Portfolio holdings
AUM
$90.5M
1-Year Est. Return
26.78%
This Fund
S&P 500
This Quarter
Est. Return
+17.18%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$90.5M
AUM Growth
+$15.9M
(+21%)
Cap. Flow
+$5.08M
Cap. Flow
% of AUM
5.62%
Top 10 Holdings %
Top 10 Hldgs %
79.59%
Holding
53
New
6
Increased
13
Reduced
20
Closed
4
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
FIVA
Fidelity International Value Factor ETF
FIVA
|
+$6.89M |
| 2 |
VanEck Semiconductor ETF
SMH
|
+$1.02M |
| 3 |
NVIDIA
NVDA
|
+$254K |
| 4 |
Amazon
AMZN
|
+$220K |
| 5 |
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
|
+$215K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P 500 ETF
IVV
|
+$1.13M |
| 2 |
Fidelity Wise Origin Bitcoin Fund
FBTC
|
+$1.01M |
| 3 |
iShares Core S&P Small-Cap ETF
IJR
|
+$375K |
| 4 |
Southern Company
SO
|
+$230K |
| 5 |
Rio Tinto
RIO
|
+$215K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 6.95% |
| 2 | Consumer Staples | 3.91% |
| 3 | Financials | 2.72% |
| 4 | Industrials | 1.74% |
| 5 | Healthcare | 1.56% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares Core S&P 500 ETF
IVV
$887B
| $23.5M | 25.93% |
31,353
-1,554
| -5% | -$1.13M |
|
2
iShares Core S&P Mid-Cap ETF
IJH
$123B
| $20.3M | 22.39% |
262,847
-1,845
| -0.7% | -$135K |
|
|
3
iShares Core S&P Small-Cap ETF
IJR
$110B
| $11.4M | 12.56% |
76,654
-2,730
| -3% | -$375K |
|
|
FIVA
4
Fidelity International Value Factor ETF
FIVA
$577M
| $7.1M | 7.84% |
+184,197
| New | +$6.89M |
|
5
Vanguard Total Stock Market ETF
VTI
$662B
| $2.8M | 3.09% |
7,567
-119
| -2% | -$42.5K |
|
6
Apple
AAPL
$4.81T
| $2.18M | 2.4% |
7,524
-128
| -2% | -$36.6K |
|
7
Microsoft
MSFT
$2.95T
| $1.23M | 1.36% |
3,302
-20
| -0.6% | -$8.09K |
|
|
8
VanEck Semiconductor ETF
SMH
$70.3B
| $1.23M | 1.36% |
+1,876
| New | +$1.02M |
|
9
Philip Morris
PM
$300B
| $1.21M | 1.34% |
6,711
-261
| -4% | -$45.3K |
|
10
JPMorgan Chase
JPM
$901B
| $1.2M | 1.32% |
3,663
-199
| -5% | -$61.8K |
|
11
Dell
DELL
$261B
| $1.18M | 1.3% |
2,731
-103
| -4% | -$29.8K |
|
12
iShares Russell Mid-Cap Growth ETF
IWP
$20.4B
| $1.18M | 1.3% |
8,044
-781
| -9% | -$108K |
|
13
iShares Core MSCI EAFE ETF
IEFA
$187B
| $1.06M | 1.18% |
11,016
+93
| +0.9% | +$8.93K |
|
14
Caterpillar
CAT
$398B
| $921K | 1.02% |
865
| – | – |
|
15
Walmart Inc
WMT
$878B
| $778K | 0.86% |
6,866
-127
| -2% | -$15.8K |
|
16
McDonald's
MCD
$188B
| $682K | 0.75% |
2,523
+27
| +1% | +$7.74K |
|
17
ExxonMobil
XOM
$629B
| $676K | 0.75% |
4,945
+37
| +0.8% | +$5.54K |
|
|
18
NVIDIA
NVDA
$5.02T
| $651K | 0.72% |
3,252
+1,235
| +61% | +$254K |
|
19
Johnson & Johnson
JNJ
$599B
| $617K | 0.68% |
2,430
+1
| +0% | +$233 |
|
20
Vanguard Value ETF
VTV
$187B
| $612K | 0.68% |
2,809
-127
| -4% | -$26.5K |
|
21
Altria Group
MO
$125B
| $555K | 0.61% |
7,710
| – | – |
|
22
Procter & Gamble
PG
$345B
| $549K | 0.61% |
3,742
+2
| +0.1% | +$291 |
|
23
iShares S&P 500 Growth ETF
IVW
$74.4B
| $516K | 0.57% |
3,755
-338
| -8% | -$44.6K |
|
24
Amgen
AMGN
$198B
| $490K | 0.54% |
1,354
-118
| -8% | -$40.4K |
|
25
Cisco
CSCO
$442B
| $478K | 0.53% |
4,066
-232
| -5% | -$24.3K |
|
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Holland Advisory Services's Q2 2026 Portfolio in Review
As of Q2 2026, Holland Advisory Services held 53 positions worth $90.5M, up 21% from $74.6M the previous quarter. Its ten largest holdings account for 80% of the portfolio.
Holland Advisory Services deployed $5.08M of net new capital in Q2 2026, opening 6 new positions and adding to 13 existing holdings. Its largest new stake was Fidelity International Value Factor ETF: 184,197 shares worth $7.1M.
By sector, the portfolio is most concentrated in Technology at 6.9% of assets, up from 6.2% a quarter earlier, followed by Consumer Staples and Financials.
On the sell side, the largest reduction was iShares Core S&P 500 ETF, an estimated $1.13M trimmed.
- Holland Advisory Services's largest Q2 2026 buy was Fidelity International Value Factor ETF: 184,197 shares worth $7.1M.
- Holland Advisory Services added most to NVIDIA in Q2 2026, an estimated $254K increase.
- Holland Advisory Services's biggest Q2 2026 reduction was iShares Core S&P 500 ETF, cutting an estimated $1.13M.
- Holland Advisory Services fully exited Fidelity Wise Origin Bitcoin Fund in Q2 2026, selling an estimated $1.01M.
- Holland Advisory Services's ten largest holdings make up 80% of its $90.5M portfolio in Q2 2026.
- Holland Advisory Services opened 6 new positions and closed 4 in Q2 2026.
- Holland Advisory Services's portfolio value rose 21% quarter-over-quarter to $90.5M.
Based on Holland Advisory Services's 13F filing for Q2 2026, filed 13 Jul 2026.