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HAS
Holland Advisory Services Portfolio holdings
AUM
$90.5M
1-Year Est. Return
26.78%
This Fund
S&P 500
This Quarter
Est. Return
-3.44%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$65.9M
AUM Growth
-$10.7M
(-14%)
Cap. Flow
-$8.15M
Cap. Flow
% of AUM
-12.36%
Top 10 Holdings %
Top 10 Hldgs %
79.45%
Holding
46
New
1
Increased
24
Reduced
7
Closed
3
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P Small-Cap ETF
IJR
|
+$6.74M |
| 2 |
iShares Core S&P Mid-Cap ETF
IJH
|
+$3.5M |
| 3 |
Chevron
CVX
|
+$190K |
| 4 |
Dell
DELL
|
+$67K |
| 5 |
IBM
IBM
|
+$37.9K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Pacer US Cash Cows 100 ETF
COWZ
|
+$9.86M |
| 2 |
Pacer US Small Cap Cash Cows 100 ETF
CALF
|
+$7.18M |
| 3 |
iShares Core S&P 500 ETF
IVV
|
+$877K |
| 4 |
Pacer Developed Markets International Cash Cows 100 ETF
ICOW
|
+$457K |
| 5 |
Home Depot
HD
|
+$212K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 6.1% |
| 2 | Consumer Staples | 5.22% |
| 3 | Financials | 3.21% |
| 4 | Energy | 1.7% |
| 5 | Consumer Discretionary | 1.58% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares Core S&P 500 ETF
IVV
$876B
| $18.8M | 28.47% |
33,394
-1,486
| -4% | -$877K |
|
|
2
iShares Core S&P Mid-Cap ETF
IJH
$123B
| $15.6M | 23.67% |
267,450
+56,365
| +27% | +$3.5M |
|
|
3
iShares Core S&P Small-Cap ETF
IJR
$109B
| $6.53M | 9.91% |
62,455
+59,758
| +2,216% | +$6.74M |
|
4
Pacer Trendpilot US Large Cap ETF
PTLC
$3.24B
| $3.4M | 5.15% |
65,994
-176
| -0.3% | -$9.44K |
|
5
Vanguard Total Stock Market ETF
VTI
$654B
| $2.18M | 3.31% |
7,941
-12
| -0.2% | -$3.49K |
|
6
Apple
AAPL
$4.89T
| $1.74M | 2.64% |
7,848
+2
| +0% | +$463 |
|
7
Philip Morris
PM
$301B
| $1.21M | 1.83% |
7,605
-648
| -8% | -$91.8K |
|
8
iShares Russell Mid-Cap Growth ETF
IWP
$20B
| $1.06M | 1.6% |
8,982
+36
| +0.4% | +$4.63K |
|
9
Microsoft
MSFT
$2.84T
| $971K | 1.47% |
2,586
+1
| +0% | +$408 |
|
10
Brown & Brown
BRO
$22.9B
| $917K | 1.39% |
7,373
+9
| +0.1% | +$1.01K |
|
11
JPMorgan Chase
JPM
$939B
| $912K | 1.38% |
3,719
+2
| +0.1% | +$510 |
|
|
12
Pacer US Cash Cows 100 ETF
COWZ
$18.2B
| $820K | 1.24% |
14,978
-173,282
| -92% | -$9.86M |
|
13
iShares Core MSCI EAFE ETF
IEFA
$186B
| $803K | 1.22% |
10,613
| – | – |
|
14
McDonald's
MCD
$188B
| $783K | 1.19% |
2,508
+1
| +0% | +$299 |
|
15
ExxonMobil
XOM
$651B
| $695K | 1.05% |
5,847
+3
| +0.1% | +$332 |
|
16
Procter & Gamble
PG
$343B
| $637K | 0.97% |
3,735
+1
| +0% | +$167 |
|
17
Walmart Inc
WMT
$871B
| $617K | 0.94% |
7,029
+1
| +0% | +$94 |
|
18
Vanguard Value ETF
VTV
$189B
| $520K | 0.79% |
3,008
+17
| +0.6% | +$2.96K |
|
19
Mondelez International
MDLZ
$77.7B
| $519K | 0.79% |
7,654
+14
| +0.2% | +$863 |
|
20
Altria Group
MO
$122B
| $463K | 0.7% |
7,710
| – | – |
|
21
Invesco QQQ Trust
QQQ
$455B
| $457K | 0.69% |
975
| – | – |
|
22
Amgen
AMGN
$203B
| $419K | 0.64% |
1,343
+1
| +0.1% | +$295 |
|
23
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
| $389K | 0.59% |
3,089
-26
| -0.8% | -$3.38K |
|
24
Johnson & Johnson
JNJ
$635B
| $389K | 0.59% |
2,346
+2
| +0.1% | +$313 |
|
25
iShares S&P 500 Growth ETF
IVW
$72.5B
| $378K | 0.57% |
4,076
+5
| +0.1% | +$504 |
|
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Holland Advisory Services's Q1 2025 Portfolio in Review
As of Q1 2025, Holland Advisory Services held 46 positions worth $65.9M, down 14% from $76.6M the previous quarter. Its ten largest holdings account for 79% of the portfolio.
Holland Advisory Services withdrew a net $8.15M in Q1 2025, closing 3 positions and reducing 7 holdings. Its most notable exit was Pacer US Small Cap Cash Cows 100 ETF, an estimated $7.18M position sold in full.
By sector, the portfolio is most concentrated in Technology at 6.1% of assets, up from 5.6% a quarter earlier, followed by Consumer Staples and Financials.
Against the trend, Holland Advisory Services opened a new position in Chevron worth $203K.
- Holland Advisory Services's largest Q1 2025 buy was Chevron: 1,211 shares worth $203K.
- Holland Advisory Services added most to iShares Core S&P Small-Cap ETF in Q1 2025, an estimated $6.74M increase.
- Holland Advisory Services's biggest Q1 2025 reduction was Pacer US Cash Cows 100 ETF, cutting an estimated $9.86M.
- Holland Advisory Services fully exited Pacer US Small Cap Cash Cows 100 ETF in Q1 2025, selling an estimated $7.18M.
- Holland Advisory Services's ten largest holdings make up 79% of its $65.9M portfolio in Q1 2025.
- Holland Advisory Services opened 1 new position and closed 3 in Q1 2025.
- Holland Advisory Services's portfolio value fell 14% quarter-over-quarter to $65.9M.
Based on Holland Advisory Services's 13F filing for Q1 2025, filed 11 Apr 2025.