We are live on ! Find out more
HAS

Holland Advisory Services Portfolio holdings

AUM $90.5M
1-Year Est. Return 26.78%
This Fund
S&P 500
This Quarter Est. Return
+17.18%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$90.5M
AUM Growth
+$15.9M
Cap. Flow
+$5.08M
Cap. Flow %
5.62%
Top 10 Hldgs %
79.59%
Holding
53
New
6
Increased
13
Reduced
20
Closed
4

Top Buys

Rank Stock Value
1
FIVA
Fidelity International Value Factor ETF
FIVA
+$6.89M
2
SMH icon
VanEck Semiconductor ETF
SMH
+$1.02M
3
NVDA icon
NVIDIA
NVDA
+$254K
4
AMZN icon
Amazon
AMZN
+$220K
5
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$215K

Top Sells

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$1.13M
2
FBTC icon
Fidelity Wise Origin Bitcoin Fund
FBTC
+$1.01M
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$375K
4
SO icon
Southern Company
SO
+$230K
5
RIO icon
Rio Tinto
RIO
+$215K

Sector Composition

Rank Sector Weight
1 Miscellaneous 80%
2 Technology 6.95%
3 Consumer Staples 3.91%
4 Financials 2.72%
5 Industrials 1.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MDLZ icon
26
Mondelez International
MDLZ
$78.2B
$447K 0.49%
7,723
+15
+0.2% +$904
CVX icon
27
Chevron
CVX
$409B
$446K 0.49%
2,689
+62
+2% +$11.5K
IWS icon
28
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
$442K 0.49%
2,685
-112
-4% -$17.7K
BRO icon
29
Brown & Brown
BRO
$23.9B
$413K 0.46%
6,442
+15
+0.2% +$915
HUBB icon
30
Hubbell
HUBB
$24.3B
$401K 0.44%
767
– –
IWO icon
31
iShares Russell 2000 Growth ETF
IWO
$14.9B
$356K 0.39%
905
-103
-10% -$37.6K
VIG icon
32
Vanguard Dividend Appreciation ETF
VIG
$113B
$355K 0.39%
1,500
-280
-16% -$64.3K
VBR icon
33
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.6B
$346K 0.38%
1,422
+2
+0.1% +$465
XLF icon
34
State Street Financial Select Sector SPDR ETF
XLF
$55.5B
$341K 0.38%
6,370
– –
PNW icon
35
Pinnacle West Capital
PNW
$11.8B
$318K 0.35%
2,976
– –
V icon
36
Visa
V
$700B
$311K 0.34%
906
+81
+10% +$26K
MRK icon
37
Merck
MRK
$371B
$303K 0.34%
2,360
– –
IBM icon
38
IBM
IBM
$221B
$288K 0.32%
1,025
-151
-13% -$38K
INTC icon
39
Intel
INTC
$506B
$287K 0.32%
+2,057
New +$208K
TRV icon
40
Travelers Companies
TRV
$77B
$284K 0.31%
860
– –
QQQ icon
41
Invesco QQQ Trust
QQQ
$489B
$262K 0.29%
355
– –
CCL icon
42
Carnival Corporation Ltd
CCL
$32.2B
$258K 0.29%
9,036
-1,401
-13% -$38.3K
MMM icon
43
3M
MMM
$86.9B
$257K 0.28%
1,586
– –
BAC icon
44
Bank of America
BAC
$438B
$251K 0.28%
4,411
+4
+0.1% +$213
SOXX icon
45
iShares Semiconductor ETF
SOXX
$42.8B
$250K 0.28%
+390
New +$198K
IJJ icon
46
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.87B
$240K 0.27%
1,627
+1
+0.1% +$141
DIS icon
47
Walt Disney
DIS
$182B
$240K 0.27%
2,494
– –
DIA icon
48
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.8B
$224K 0.25%
+430
New +$215K
AMZN icon
49
Amazon
AMZN
$2.79T
$209K 0.23%
+876
New +$220K
CMCSA icon
50
Comcast
CMCSA
$94B
– –
-7,411
Closed -$213K
1
2
3

Similar funds

LC
Lakehouse Capital Sydney NSW, Australia $90.5M AUM 26.59% 1-Year Est. Return
TIAAOA
Teachers Insurance & Annuity Association of America New York $90.6M AUM 18.77% 1-Year Est. Return
TIM
Triad Investment Management Newport Beach, California $90.7M AUM
AGC
August Group Capital Toronto $91M AUM
AGFVA
Accel Growth Fund V Associates Palo Alto, California $89.8M AUM 8.28% 1-Year Est. Return
WAG
Wiser Advisor Group Phoenix, Arizona $91.3M AUM 25.13% 1-Year Est. Return
KFP
Kerr Financial Planning Fresno, California $89.6M AUM 72.71% 1-Year Est. Return
AAM
Alken Asset Management London, United Kingdom $89.6M AUM 3.28% 1-Year Est. Return

Holland Advisory Services's Q2 2026 Portfolio in Review

As of Q2 2026, Holland Advisory Services held 53 positions worth $90.5M, up 21% from $74.6M the previous quarter. Its ten largest holdings account for 80% of the portfolio.

Holland Advisory Services deployed $5.08M of net new capital in Q2 2026, opening 6 new positions and adding to 13 existing holdings. Its largest new stake was Fidelity International Value Factor ETF: 184,197 shares worth $7.1M.

By sector, the portfolio is most concentrated in Miscellaneous at 80% of assets, up from 78% a quarter earlier, followed by Technology and Consumer Staples.

On the sell side, the largest reduction was iShares Core S&P 500 ETF, an estimated $1.13M trimmed.

  • Holland Advisory Services's largest Q2 2026 buy was Fidelity International Value Factor ETF: 184,197 shares worth $7.1M.
  • Holland Advisory Services added most to NVIDIA in Q2 2026, an estimated $254K increase.
  • Holland Advisory Services's biggest Q2 2026 reduction was iShares Core S&P 500 ETF, cutting an estimated $1.13M.
  • Holland Advisory Services fully exited Fidelity Wise Origin Bitcoin Fund in Q2 2026, selling an estimated $1.01M.
  • Holland Advisory Services's ten largest holdings make up 80% of its $90.5M portfolio in Q2 2026.
  • Holland Advisory Services opened 6 new positions and closed 4 in Q2 2026.
  • Holland Advisory Services's portfolio value rose 21% quarter-over-quarter to $90.5M.

Based on Holland Advisory Services's 13F filing for Q2 2026, filed 13 Jul 2026.