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Holland Advisory Services Portfolio holdings

AUM $90.5M
1-Year Est. Return 26.78%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+26.78%
3 Year Est. Return
+57.11%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$74.1M
AUM Growth
+$1.3M
Cap. Flow
+$268K
Cap. Flow %
0.36%
Top 10 Hldgs %
81.78%
Holding
48
New
3
Increased
21
Reduced
11
Closed
3

Top Buys

Rank Stock Value
1
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$353K
2
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$327K
3
IVV icon
iShares Core S&P 500 ETF
IVV
+$261K
4
MRK icon
Merck
MRK
+$222K
5
DIA icon
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
+$202K

Top Sells

Rank Stock Value
1
QQQ icon
Invesco QQQ Trust
QQQ
+$645K
2
HD icon
Home Depot
HD
+$220K
3
OKE icon
Oneok
OKE
+$202K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$45.2K
5
XOM icon
ExxonMobil
XOM
+$40K

Sector Composition

Rank Sector Weight
1 Technology 6.87%
2 Consumer Staples 4.58%
3 Financials 3.04%
4 Healthcare 1.64%
5 Industrials 1.47%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NVDA icon
26
NVIDIA
NVDA
$4.86T
$376K 0.51%
2,017
– –
DELL icon
27
Dell
DELL
$262B
$355K 0.48%
2,821
-1
-0% -$141
XLF icon
28
State Street Financial Select Sector SPDR ETF
XLF
$56.7B
$349K 0.47%
6,370
– –
IBM icon
29
IBM
IBM
$211B
$346K 0.47%
1,170
-77
-6% -$23.1K
HUBB icon
30
Hubbell
HUBB
$25B
$341K 0.46%
767
– –
CSCO icon
31
Cisco
CSCO
$457B
$330K 0.45%
4,284
+81
+2% +$6.01K
IWO icon
32
iShares Russell 2000 Growth ETF
IWO
$14.3B
$325K 0.44%
1,007
+2
+0.2% +$650
CCL icon
33
Carnival Corporation Ltd
CCL
$38.1B
$317K 0.43%
10,391
-743
-7% -$20.7K
VBR icon
34
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$300K 0.4%
1,417
+6
+0.4% +$1.26K
DIS icon
35
Walt Disney
DIS
$167B
$289K 0.39%
2,543
– –
V icon
36
Visa
V
$684B
$289K 0.39%
825
+1
+0.1% +$341
PNW icon
37
Pinnacle West Capital
PNW
$12.2B
$264K 0.36%
2,976
– –
MMM icon
38
3M
MMM
$90.9B
$254K 0.34%
1,586
– –
MRK icon
39
Merck
MRK
$322B
$248K 0.34%
+2,360
New +$222K
BAC icon
40
Bank of America
BAC
$435B
$242K 0.33%
4,403
+3
+0.1% +$159
CMCSA icon
41
Comcast
CMCSA
$85B
$221K 0.3%
7,410
+1
+0% +$29
IJJ icon
42
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.83B
$214K 0.29%
1,625
+1
+0.1% +$130
SO icon
43
Southern Company
SO
$109B
$205K 0.28%
2,356
+185
+9% +$16.9K
DIA icon
44
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.8B
$205K 0.28%
+427
New +$202K
B
45
Barrick Mining
B
$61.5B
$203K 0.27%
+4,651
New +$174K
HD icon
46
Home Depot
HD
$331B
– –
-543
Closed -$220K
OKE icon
47
Oneok
OKE
$57.2B
– –
-2,771
Closed -$202K
QQQ icon
48
Invesco QQQ Trust
QQQ
$453B
– –
-1,075
Closed -$645K
1
2

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Holland Advisory Services's Q4 2025 Portfolio in Review

As of Q4 2025, Holland Advisory Services held 48 positions worth $74.1M, up 1.8% from $72.8M the previous quarter. Its ten largest holdings account for 82% of the portfolio.

Holland Advisory Services's Q4 2025 filing shows 3 new, 21 increased, 11 reduced and 3 closed positions. Its largest new stake was Merck: 2,360 shares worth $248K. The largest sale was Invesco QQQ Trust, an estimated $645K.

By sector, the portfolio is most concentrated in Technology at 6.9% of assets, down from 7% a quarter earlier, followed by Consumer Staples and Financials.

  • Holland Advisory Services's largest Q4 2025 buy was Merck: 2,360 shares worth $248K.
  • Holland Advisory Services added most to iShares Core S&P Small-Cap ETF in Q4 2025, an estimated $353K increase.
  • Holland Advisory Services's biggest Q4 2025 reduction was iShares Russell Mid-Cap Value ETF, cutting an estimated $45.2K.
  • Holland Advisory Services fully exited Invesco QQQ Trust in Q4 2025, selling an estimated $645K.
  • Holland Advisory Services's ten largest holdings make up 82% of its $74.1M portfolio in Q4 2025.
  • Holland Advisory Services opened 3 new positions and closed 3 in Q4 2025.
  • Holland Advisory Services's portfolio value rose 1.8% quarter-over-quarter to $74.1M.

Based on Holland Advisory Services's 13F filing for Q4 2025, filed 12 Jan 2026.