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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+2.49%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$243M
AUM Growth
+$13.3M
Cap. Flow
+$7.4M
Cap. Flow %
3.05%
Top 10 Hldgs %
58.49%
Holding
77
New
18
Increased
25
Reduced
16
Closed
14

Top Buys

Rank Stock Value
1
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$12.8M
2
AAPL icon
Apple
AAPL
+$7.97M
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$5M
4
RFIX
Simplify Bond Bull ETF
RFIX
+$4.71M
5
DHI icon
D.R. Horton
DHI
+$3.65M

Top Sells

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$12.3M
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$8.58M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$5.91M
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.53M
5
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$3.9M

Sector Composition

Rank Sector Weight
1 Technology 8.52%
2 Consumer Discretionary 6.31%
3 Healthcare 3.62%
4 Consumer Staples 3.52%
5 Financials 2.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JPST icon
1
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
$24.6M 10.12%
484,804
-242,684
-33% -$12.3M
RFIX
2
Simplify Bond Bull ETF
RFIX
$48.8M
$23.5M 9.69%
483,738
+94,841
+24% +$4.71M
SPLV icon
3
Invesco S&P 500 Low Volatility ETF
SPLV
$7.13B
$21.4M 8.83%
294,330
+177,149
+151% +$12.8M
SPY icon
4
State Street SPDR S&P 500 ETF Trust
SPY
$784B
$16.8M 6.93%
27,247
-15,010
-36% -$8.58M
EFA icon
5
iShares MSCI EAFE ETF
EFA
$77.9B
$14.3M 5.87%
159,456
+58,566
+58% +$5M
EEM icon
6
iShares MSCI Emerging Markets ETF
EEM
$28.8B
$13.1M 5.39%
271,384
-15,673
-5% -$705K
AAPL icon
7
Apple
AAPL
$4.45T
$8.86M 3.65%
43,193
+39,444
+1,052% +$7.97M
IWM icon
8
iShares Russell 2000 ETF
IWM
$79.5B
$8.18M 3.37%
37,925
-621
-2% -$125K
IQLT icon
9
iShares MSCI Intl Quality Factor ETF
IQLT
$13.8B
$5.69M 2.34%
131,713
+34,844
+36% +$1.45M
QQQ icon
10
Invesco QQQ Trust
QQQ
$450B
$5.58M 2.3%
10,117
-11,881
-54% -$5.91M
VGIT icon
11
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$5.28M 2.17%
88,217
-18,398
-17% -$1.09M
FXI icon
12
iShares China Large-Cap ETF
FXI
$4.35B
$4.99M 2.06%
135,753
+8,548
+7% +$299K
JD icon
13
JD.com
JD
$44.3B
$4.85M 2%
148,680
+72,167
+94% +$2.46M
GILD icon
14
Gilead Sciences
GILD
$161B
$4.45M 1.83%
40,148
+14,326
+55% +$1.52M
TAP icon
15
Molson Coors Class B
TAP
$7.77B
$4.42M 1.82%
91,882
+23,746
+35% +$1.31M
FIS icon
16
Fidelity National Information Services
FIS
$23.2B
$4.36M 1.8%
53,538
-4,249
-7% -$331K
ABT icon
17
Abbott
ABT
$182B
$4.34M 1.79%
31,940
+9,723
+44% +$1.28M
MMIN icon
18
IQ MacKay Municipal Insured ETF
MMIN
$463M
$4.13M 1.7%
177,244
+24,243
+16% +$563K
DHI icon
19
D.R. Horton
DHI
$40.1B
$3.82M 1.57%
+29,599
New +$3.65M
AGZ icon
20
iShares Agency Bond ETF
AGZ
$558M
$3.72M 1.53%
33,900
+8,298
+32% +$905K
QUAL icon
21
iShares MSCI USA Quality Factor ETF
QUAL
$46.1B
$3.31M 1.36%
18,106
-3,603
-17% -$622K
KCE icon
22
State Street SPDR S&P Capital Markets ETF
KCE
$453M
$2.94M 1.21%
+20,292
New +$2.64M
SMCI icon
23
Super Micro Computer
SMCI
$18B
$2.83M 1.17%
+57,770
New +$2.23M
XLV icon
24
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
$2.78M 1.14%
+20,592
New +$2.78M
XLU icon
25
State Street Utilities Select Sector SPDR ETF
XLU
$22.9B
$2.76M 1.14%
67,624
-85,834
-56% -$3.42M
1
2 3 4

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Fluent Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Fluent Financial held 77 positions worth $243M, up 5.8% from $230M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Fluent Financial deployed $7.4M of net new capital in Q2 2025, opening 18 new positions and adding to 25 existing holdings. Its largest new stake was D.R. Horton: 29,599 shares worth $3.82M.

By sector, the portfolio is most concentrated in Technology at 8.5% of assets, up from 3.4% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $12.3M trimmed.

  • Fluent Financial's largest Q2 2025 buy was D.R. Horton: 29,599 shares worth $3.82M.
  • Fluent Financial added most to Invesco S&P 500 Low Volatility ETF in Q2 2025, an estimated $12.8M increase.
  • Fluent Financial's biggest Q2 2025 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $12.3M.
  • Fluent Financial fully exited Invesco S&P 500 Equal Weight ETF in Q2 2025, selling an estimated $5.53M.
  • Fluent Financial's ten largest holdings make up 58% of its $243M portfolio in Q2 2025.
  • Fluent Financial opened 18 new positions and closed 14 in Q2 2025.
  • Fluent Financial's portfolio value rose 5.8% quarter-over-quarter to $243M.

Based on Fluent Financial's 13F filing for Q2 2025, filed 23 Jul 2025.