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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
-3.43%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$226M
AUM Growth
+$18.2M
Cap. Flow
+$27.6M
Cap. Flow %
12.23%
Top 10 Hldgs %
60.73%
Holding
79
New
18
Increased
14
Reduced
25
Closed
17

Top Buys

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$24M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$11.2M
3
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$6.89M
4
SMH icon
VanEck Semiconductor ETF
SMH
+$6M
5
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$4.99M

Top Sells

Rank Stock Value
1
KDP icon
Keurig Dr Pepper
KDP
+$5.11M
2
AEP icon
American Electric Power
AEP
+$4.77M
3
MNST icon
Monster Beverage
MNST
+$4.26M
4
HSY icon
Hershey
HSY
+$4.02M
5
CPB icon
Campbell Soup
CPB
+$3.45M

Sector Composition

Rank Sector Weight
1 Consumer Staples 6.21%
2 Technology 4.69%
3 Healthcare 3.44%
4 Utilities 2.6%
5 Energy 1.6%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EDV icon
1
Vanguard World Funds Extended Duration ETF
EDV
$3.21B
$33.2M 14.68%
489,766
+94,429
+24% +$6.89M
SPY icon
2
State Street SPDR S&P 500 ETF Trust
SPY
$785B
$26.6M 11.77%
45,402
-2,901
-6% -$1.71M
JPST icon
3
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
$24M 10.61%
+475,994
New +$24M
XLP icon
4
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.3B
$10.9M 4.81%
+138,342
New +$11.2M
IWM icon
5
iShares Russell 2000 ETF
IWM
$79.6B
$8.95M 3.96%
40,486
-3,853
-9% -$879K
SPLV icon
6
Invesco S&P 500 Low Volatility ETF
SPLV
$7.13B
$8.27M 3.66%
118,118
-7,321
-6% -$528K
EFA icon
7
iShares MSCI EAFE ETF
EFA
$77.9B
$7.94M 3.51%
104,986
+2,629
+3% +$208K
QQQ icon
8
Invesco QQQ Trust
QQQ
$450B
$6.22M 2.75%
12,160
-457
-4% -$231K
SMH icon
9
VanEck Semiconductor ETF
SMH
$65.4B
$5.85M 2.59%
+24,170
New +$6M
VGIT icon
10
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$5.42M 2.4%
93,399
-1,527
-2% -$89.8K
KR icon
11
Kroger
KR
$35.6B
$4.99M 2.21%
81,682
-10,013
-11% -$587K
XLU icon
12
State Street Utilities Select Sector SPDR ETF
XLU
$22.9B
$4.75M 2.1%
+125,624
New +$4.99M
EEM icon
13
iShares MSCI Emerging Markets ETF
EEM
$28.8B
$4.73M 2.09%
113,116
-4,057
-3% -$180K
PG icon
14
Procter & Gamble
PG
$335B
$4.53M 2.01%
27,029
-1,000
-4% -$170K
VBK icon
15
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.1B
$4.38M 1.94%
+15,657
New +$4.43M
ABBV icon
16
AbbVie
ABBV
$449B
$4.29M 1.9%
24,161
+2,307
+11% +$424K
TAP icon
17
Molson Coors Class B
TAP
$7.77B
$4.2M 1.86%
73,227
-14,307
-16% -$835K
FIS icon
18
Fidelity National Information Services
FIS
$23.2B
$4.17M 1.84%
51,607
+2,690
+5% +$232K
NEE icon
19
NextEra Energy
NEE
$183B
$4.16M 1.84%
57,990
+4,020
+7% +$312K
MMIN icon
20
IQ MacKay Municipal Insured ETF
MMIN
$463M
$3.88M 1.72%
162,611
-13,855
-8% -$335K
QUAL icon
21
iShares MSCI USA Quality Factor ETF
QUAL
$46.1B
$3.72M 1.65%
20,902
-886
-4% -$161K
IQLT icon
22
iShares MSCI Intl Quality Factor ETF
IQLT
$13.8B
$3.52M 1.56%
94,940
-2,160
-2% -$84.5K
FXI icon
23
iShares China Large-Cap ETF
FXI
$4.35B
$3.27M 1.45%
107,455
+87,100
+428% +$2.75M
COP icon
24
ConocoPhillips
COP
$145B
$3.16M 1.4%
31,848
+1,225
+4% +$130K
XLV icon
25
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
$3.03M 1.34%
+21,993
New +$3.22M
1
2 3 4

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Fluent Financial's Q4 2024 Portfolio in Review

As of Q4 2024, Fluent Financial held 79 positions worth $226M, up 8.8% from $208M the previous quarter. Its ten largest holdings account for 61% of the portfolio.

Fluent Financial deployed $27.6M of net new capital in Q4 2024, opening 18 new positions and adding to 14 existing holdings. Its largest new stake was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.

By sector, the portfolio is most concentrated in Consumer Staples at 6.2% of assets, down from 16% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $1.71M trimmed.

  • Fluent Financial's largest Q4 2024 buy was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.
  • Fluent Financial added most to Vanguard World Funds Extended Duration ETF in Q4 2024, an estimated $6.89M increase.
  • Fluent Financial's biggest Q4 2024 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $1.71M.
  • Fluent Financial fully exited Keurig Dr Pepper in Q4 2024, selling an estimated $5.11M.
  • Fluent Financial's ten largest holdings make up 61% of its $226M portfolio in Q4 2024.
  • Fluent Financial opened 18 new positions and closed 17 in Q4 2024.
  • Fluent Financial's portfolio value rose 8.8% quarter-over-quarter to $226M.

Based on Fluent Financial's 13F filing for Q4 2024, filed 3 Mar 2025.