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Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+2.49%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$243M
AUM Growth
+$13.3M
Cap. Flow
+$7.4M
Cap. Flow %
3.05%
Top 10 Hldgs %
58.49%
Holding
77
New
18
Increased
25
Reduced
16
Closed
14

Top Buys

Rank Stock Value
1
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$12.8M
2
AAPL icon
Apple
AAPL
+$7.97M
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$5M
4
RFIX
Simplify Bond Bull ETF
RFIX
+$4.71M
5
DHI icon
D.R. Horton
DHI
+$3.65M

Top Sells

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$12.3M
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$8.58M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$5.91M
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.53M
5
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$3.9M

Sector Composition

Rank Sector Weight
1 Technology 8.52%
2 Consumer Discretionary 6.31%
3 Healthcare 3.62%
4 Consumer Staples 3.52%
5 Financials 2.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XLC icon
76
State Street Communication Services Select Sector SPDR ETF
XLC
$22.2B
– –
-40,423
Closed -$3.9M
XLK icon
77
State Street Technology Select Sector SPDR ETF
XLK
$115B
– –
-27,238
Closed -$2.81M
1 2 3
4

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VP
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HCM
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PBPIA
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JPLA
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FFP
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Fluent Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Fluent Financial held 77 positions worth $243M, up 5.8% from $230M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Fluent Financial deployed $7.4M of net new capital in Q2 2025, opening 18 new positions and adding to 25 existing holdings. Its largest new stake was D.R. Horton: 29,599 shares worth $3.82M.

By sector, the portfolio is most concentrated in Technology at 8.5% of assets, up from 3.4% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $12.3M trimmed.

  • Fluent Financial's largest Q2 2025 buy was D.R. Horton: 29,599 shares worth $3.82M.
  • Fluent Financial added most to Invesco S&P 500 Low Volatility ETF in Q2 2025, an estimated $12.8M increase.
  • Fluent Financial's biggest Q2 2025 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $12.3M.
  • Fluent Financial fully exited Invesco S&P 500 Equal Weight ETF in Q2 2025, selling an estimated $5.53M.
  • Fluent Financial's ten largest holdings make up 58% of its $243M portfolio in Q2 2025.
  • Fluent Financial opened 18 new positions and closed 14 in Q2 2025.
  • Fluent Financial's portfolio value rose 5.8% quarter-over-quarter to $243M.

Based on Fluent Financial's 13F filing for Q2 2025, filed 23 Jul 2025.