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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
-3.43%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.05%
10 Year Est. Return
–
AUM
$226M
AUM Growth
+$18.2M
Cap. Flow
+$27.6M
Cap. Flow %
12.23%
Top 10 Hldgs %
60.73%
Holding
79
New
18
Increased
14
Reduced
25
Closed
17

Top Buys

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$24M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$11.2M
3
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$6.89M
4
SMH icon
VanEck Semiconductor ETF
SMH
+$6M
5
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$4.99M

Top Sells

Rank Stock Value
1
KDP icon
Keurig Dr Pepper
KDP
+$5.11M
2
AEP icon
American Electric Power
AEP
+$4.77M
3
MNST icon
Monster Beverage
MNST
+$4.26M
4
HSY icon
Hershey
HSY
+$4.02M
5
CPB icon
Campbell Soup
CPB
+$3.45M

Sector Composition

Rank Sector Weight
1 Miscellaneous 77.41%
2 Consumer Staples 6.21%
3 Technology 4.69%
4 Healthcare 3.44%
5 Utilities 2.6%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MRK icon
76
Merck
MRK
$356B
– –
-5,861
Closed -$666K
NEM icon
77
Newmont
NEM
$127B
– –
-22,168
Closed -$1.18M
PGR icon
78
Progressive
PGR
$126B
– –
-3,349
Closed -$850K
TSLA icon
79
Tesla
TSLA
$1.4T
– –
-6,739
Closed -$1.76M
1 2 3
4

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MWM
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SLA
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Fluent Financial's Q4 2024 Portfolio in Review

As of Q4 2024, Fluent Financial held 79 positions worth $226M, up 8.8% from $208M the previous quarter. Its ten largest holdings account for 61% of the portfolio.

Fluent Financial deployed $27.6M of net new capital in Q4 2024, opening 18 new positions and adding to 14 existing holdings. Its largest new stake was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.

By sector, the portfolio is most concentrated in Miscellaneous at 77% of assets, up from 60% a quarter earlier, followed by Consumer Staples and Technology.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $1.71M trimmed.

  • Fluent Financial's largest Q4 2024 buy was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.
  • Fluent Financial added most to Vanguard World Funds Extended Duration ETF in Q4 2024, an estimated $6.89M increase.
  • Fluent Financial's biggest Q4 2024 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $1.71M.
  • Fluent Financial fully exited Keurig Dr Pepper in Q4 2024, selling an estimated $5.11M.
  • Fluent Financial's ten largest holdings make up 61% of its $226M portfolio in Q4 2024.
  • Fluent Financial opened 18 new positions and closed 17 in Q4 2024.
  • Fluent Financial's portfolio value rose 8.8% quarter-over-quarter to $226M.

Based on Fluent Financial's 13F filing for Q4 2024, filed 3 Mar 2025.