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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+2.49%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$243M
AUM Growth
+$13.3M
Cap. Flow
+$7.4M
Cap. Flow %
3.05%
Top 10 Hldgs %
58.49%
Holding
77
New
18
Increased
25
Reduced
16
Closed
14

Top Buys

Rank Stock Value
1
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$12.8M
2
AAPL icon
Apple
AAPL
+$7.97M
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$5M
4
RFIX
Simplify Bond Bull ETF
RFIX
+$4.71M
5
DHI icon
D.R. Horton
DHI
+$3.65M

Top Sells

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$12.3M
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$8.58M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$5.91M
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.53M
5
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$3.9M

Sector Composition

Rank Sector Weight
1 Technology 8.52%
2 Consumer Discretionary 6.31%
3 Healthcare 3.62%
4 Consumer Staples 3.52%
5 Financials 2.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
WELL icon
51
Welltower
WELL
$171B
$693K 0.29%
+4,510
New +$674K
DOCU
52
DocuSign
DOCU
$10.5B
$689K 0.28%
8,841
+1,672
+23% +$135K
ETHA
53
iShares Ethereum Trust ETF
ETHA
$5.44B
$675K 0.28%
+35,374
New +$588K
IWV icon
54
iShares Russell 3000 ETF
IWV
$19.6B
$396K 0.16%
1,127
+6
+0.5% +$1.95K
XOM icon
55
ExxonMobil
XOM
$641B
$373K 0.15%
3,458
-36
-1% -$3.85K
SMB icon
56
VanEck Short Muni ETF
SMB
$312M
$295K 0.12%
17,065
+35
+0.2% +$598
RTX icon
57
RTX Corp
RTX
$290B
$294K 0.12%
2,011
-54
-3% -$7.2K
USMV icon
58
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$286K 0.12%
3,051
– –
VOO icon
59
Vanguard S&P 500 ETF
VOO
$978B
$263K 0.11%
463
-6,808
-94% -$3.58M
TSLA icon
60
Tesla
TSLA
$1.22T
$249K 0.1%
+784
New +$236K
MA icon
61
Mastercard
MA
$507B
$239K 0.1%
425
-9
-2% -$4.98K
VYM icon
62
Vanguard High Dividend Yield ETF
VYM
$81B
$231K 0.1%
1,733
– –
IRT icon
63
Independence Realty Trust
IRT
$3.92B
$186K 0.08%
10,488
– –
BRK.B icon
64
Berkshire Hathaway Class B
BRK.B
$1.1T
– –
-378
Closed -$201K
DBO icon
65
Invesco DB Oil Fund
DBO
$402M
– –
-113,203
Closed -$1.62M
ED icon
66
Consolidated Edison
ED
$40.3B
– –
-19,128
Closed -$2.12M
ENVX icon
67
Enovix
ENVX
$884M
– –
-67,923
Closed -$436K
INTC icon
68
Intel
INTC
$466B
– –
-23,350
Closed -$530K
KR icon
69
Kroger
KR
$35.5B
– –
-42,954
Closed -$2.91M
PFE icon
70
Pfizer
PFE
$143B
– –
-89,513
Closed -$2.27M
PPH icon
71
VanEck Pharmaceutical ETF
PPH
$959M
– –
-16,923
Closed -$1.54M
PYPL icon
72
PayPal
PYPL
$49B
– –
-8,943
Closed -$584K
RSP icon
73
Invesco S&P 500 Equal Weight ETF
RSP
$97.2B
– –
-31,907
Closed -$5.53M
SMH icon
74
VanEck Semiconductor ETF
SMH
$65.9B
– –
-9,620
Closed -$2.03M
VBK icon
75
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.2B
– –
-9,812
Closed -$2.47M
1 2
3
4

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HCM
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PBPIA
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JPLA
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FFP
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Fluent Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Fluent Financial held 77 positions worth $243M, up 5.8% from $230M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Fluent Financial deployed $7.4M of net new capital in Q2 2025, opening 18 new positions and adding to 25 existing holdings. Its largest new stake was D.R. Horton: 29,599 shares worth $3.82M.

By sector, the portfolio is most concentrated in Technology at 8.5% of assets, up from 3.4% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $12.3M trimmed.

  • Fluent Financial's largest Q2 2025 buy was D.R. Horton: 29,599 shares worth $3.82M.
  • Fluent Financial added most to Invesco S&P 500 Low Volatility ETF in Q2 2025, an estimated $12.8M increase.
  • Fluent Financial's biggest Q2 2025 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $12.3M.
  • Fluent Financial fully exited Invesco S&P 500 Equal Weight ETF in Q2 2025, selling an estimated $5.53M.
  • Fluent Financial's ten largest holdings make up 58% of its $243M portfolio in Q2 2025.
  • Fluent Financial opened 18 new positions and closed 14 in Q2 2025.
  • Fluent Financial's portfolio value rose 5.8% quarter-over-quarter to $243M.

Based on Fluent Financial's 13F filing for Q2 2025, filed 23 Jul 2025.