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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
-3.43%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$226M
AUM Growth
+$18.2M
Cap. Flow
+$27.6M
Cap. Flow %
12.23%
Top 10 Hldgs %
60.73%
Holding
79
New
18
Increased
14
Reduced
25
Closed
17

Top Buys

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$24M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$11.2M
3
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$6.89M
4
SMH icon
VanEck Semiconductor ETF
SMH
+$6M
5
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$4.99M

Top Sells

Rank Stock Value
1
KDP icon
Keurig Dr Pepper
KDP
+$5.11M
2
AEP icon
American Electric Power
AEP
+$4.77M
3
MNST icon
Monster Beverage
MNST
+$4.26M
4
HSY icon
Hershey
HSY
+$4.02M
5
CPB icon
Campbell Soup
CPB
+$3.45M

Sector Composition

Rank Sector Weight
1 Consumer Staples 6.21%
2 Technology 4.69%
3 Healthcare 3.44%
4 Utilities 2.6%
5 Energy 1.6%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CHD icon
51
Church & Dwight Co
CHD
$23.5B
$306K 0.14%
2,926
+26
+0.9% +$2.74K
SMB icon
52
VanEck Short Muni ETF
SMB
$312M
$291K 0.13%
17,030
+5,300
+45% +$91K
GOOG icon
53
Alphabet (Google) Class C
GOOG
$4.34T
$286K 0.13%
1,500
– –
ZION icon
54
Zions Bancorporation
ZION
$10.2B
$277K 0.12%
+5,098
New +$279K
USMV icon
55
iShares MSCI USA Min Vol Factor ETF
USMV
$23.5B
$274K 0.12%
3,084
– –
MA icon
56
Mastercard
MA
$507B
$237K 0.1%
450
-25
-5% -$12.9K
VOO icon
57
Vanguard S&P 500 ETF
VOO
$978B
$236K 0.1%
438
– –
RTX icon
58
RTX Corp
RTX
$290B
$233K 0.1%
2,015
-7,452
-79% -$900K
VYM icon
59
Vanguard High Dividend Yield ETF
VYM
$81B
$231K 0.1%
1,810
-500
-22% -$65.2K
BRK.B icon
60
Berkshire Hathaway Class B
BRK.B
$1.1T
$213K 0.09%
+470
New +$217K
IRT icon
61
Independence Realty Trust
IRT
$3.92B
$208K 0.09%
10,488
– –
JEPI icon
62
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$203K 0.09%
3,530
-40
-1% -$2.38K
AEP icon
63
American Electric Power
AEP
$69.9B
– –
-46,451
Closed -$4.77M
AMZN icon
64
Amazon
AMZN
$2.92T
– –
-6,586
Closed -$1.23M
CPB icon
65
Campbell Soup
CPB
$6.55B
– –
-70,578
Closed -$3.45M
EWY icon
66
iShares MSCI South Korea ETF
EWY
$22.3B
– –
-18,601
Closed -$1.19M
GOOGL icon
67
Alphabet (Google) Class A
GOOGL
$4.34T
– –
-17,535
Closed -$2.91M
HSY icon
68
Hershey
HSY
$35.4B
– –
-20,985
Closed -$4.02M
JNJ icon
69
Johnson & Johnson
JNJ
$621B
– –
-21,006
Closed -$3.4M
KDP icon
70
Keurig Dr Pepper
KDP
$42.4B
– –
-136,341
Closed -$5.11M
LIN icon
71
Linde
LIN
$221B
– –
-1,280
Closed -$610K
LMT icon
72
Lockheed Martin
LMT
$134B
– –
-1,521
Closed -$889K
LYB icon
73
LyondellBasell Industries
LYB
$20.1B
– –
-32,490
Closed -$3.12M
MRSH
74
Marsh
MRSH
$90.7B
– –
-2,651
Closed -$591K
MNST icon
75
Monster Beverage
MNST
$94.2B
– –
-81,647
Closed -$4.26M
1 2
3
4

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Fluent Financial's Q4 2024 Portfolio in Review

As of Q4 2024, Fluent Financial held 79 positions worth $226M, up 8.8% from $208M the previous quarter. Its ten largest holdings account for 61% of the portfolio.

Fluent Financial deployed $27.6M of net new capital in Q4 2024, opening 18 new positions and adding to 14 existing holdings. Its largest new stake was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.

By sector, the portfolio is most concentrated in Consumer Staples at 6.2% of assets, down from 16% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $1.71M trimmed.

  • Fluent Financial's largest Q4 2024 buy was JPMorgan Ultra-Short Income ETF: 475,994 shares worth $24M.
  • Fluent Financial added most to Vanguard World Funds Extended Duration ETF in Q4 2024, an estimated $6.89M increase.
  • Fluent Financial's biggest Q4 2024 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $1.71M.
  • Fluent Financial fully exited Keurig Dr Pepper in Q4 2024, selling an estimated $5.11M.
  • Fluent Financial's ten largest holdings make up 61% of its $226M portfolio in Q4 2024.
  • Fluent Financial opened 18 new positions and closed 17 in Q4 2024.
  • Fluent Financial's portfolio value rose 8.8% quarter-over-quarter to $226M.

Based on Fluent Financial's 13F filing for Q4 2024, filed 3 Mar 2025.