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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+2.49%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.05%
10 Year Est. Return
–
AUM
$243M
AUM Growth
+$13.3M
Cap. Flow
+$7.4M
Cap. Flow %
3.05%
Top 10 Hldgs %
58.49%
Holding
77
New
18
Increased
25
Reduced
16
Closed
14

Top Buys

Rank Stock Value
1
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$12.8M
2
AAPL icon
Apple
AAPL
+$7.97M
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$5M
4
RFIX
Simplify Bond Bull ETF
RFIX
+$4.71M
5
DHI icon
D.R. Horton
DHI
+$3.65M

Top Sells

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$12.3M
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$8.58M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$5.91M
4
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.53M
5
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$3.9M

Sector Composition

Rank Sector Weight
1 Miscellaneous 72.11%
2 Technology 8.52%
3 Consumer Discretionary 6.31%
4 Healthcare 3.62%
5 Consumer Staples 3.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
26
Procter & Gamble
PG
$342B
$2.71M 1.12%
17,039
-78
-0.5% -$12.7K
XLP icon
27
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.4B
$2.7M 1.11%
33,376
+9,937
+42% +$806K
ACWI icon
28
iShares MSCI ACWI ETF
ACWI
$32.4B
$2.59M 1.07%
+20,134
New +$2.41M
ANF icon
29
Abercrombie & Fitch
ANF
$5.91B
$2.24M 0.92%
+27,003
New +$2.05M
ECL icon
30
Ecolab
ECL
$76.3B
$2.2M 0.91%
8,173
– –
BABA icon
31
Alibaba
BABA
$265B
$2.08M 0.86%
18,315
+9,122
+99% +$1.08M
BIDU icon
32
Baidu
BIDU
$30.1B
$2.02M 0.83%
23,606
+3,286
+16% +$284K
LMT icon
33
Lockheed Martin
LMT
$124B
$2M 0.83%
+4,327
New +$2.03M
PIPR icon
34
Piper Sandler
PIPR
$4.94B
$1.75M 0.72%
+25,252
New +$1.57M
TAFI icon
35
AB Tax-Aware Short Duration Municipal ETF
TAFI
$1.36B
$1.71M 0.71%
68,256
+27,629
+68% +$690K
BAC icon
36
Bank of America
BAC
$400B
$1.47M 0.61%
+31,146
New +$1.31M
MO icon
37
Altria Group
MO
$117B
$1.4M 0.58%
+23,917
New +$1.4M
EWM icon
38
iShares MSCI Malaysia ETF
EWM
$312M
$1.37M 0.56%
56,173
+37,538
+201% +$893K
OKTA icon
39
Okta
OKTA
$32.7B
$1.08M 0.45%
10,825
+5,272
+95% +$563K
BILL icon
40
BILL Holdings
BILL
$4.12B
$1.07M 0.44%
23,059
+3,089
+15% +$137K
MDB icon
41
MongoDB
MDB
$30.1B
$1.06M 0.44%
+5,038
New +$931K
CMG icon
42
Chipotle Mexican Grill
CMG
$42.7B
$1.05M 0.43%
+18,779
New +$955K
IBP icon
43
Installed Building Products
IBP
$5.32B
$1.03M 0.42%
+5,694
New +$948K
CXW icon
44
CoreCivic
CXW
$3.45B
$974K 0.4%
+46,242
New +$997K
EDEN icon
45
iShares MSCI Denmark ETF
EDEN
$187M
$758K 0.31%
6,668
+2,849
+75% +$311K
EWY icon
46
iShares MSCI South Korea ETF
EWY
$26.6B
$744K 0.31%
10,364
+4,670
+82% +$280K
ROKU icon
47
Roku
ROKU
$22.9B
$736K 0.3%
8,369
-9,358
-53% -$654K
KD icon
48
Kyndryl
KD
$2.76B
$733K 0.3%
+17,464
New +$632K
LMND icon
49
Lemonade
LMND
$3.68B
$720K 0.3%
16,445
-897
-5% -$29.9K
HIPO icon
50
Hippo Holdings
HIPO
$834M
$710K 0.29%
25,432
+7,082
+39% +$174K
1
2
3 4

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Fluent Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Fluent Financial held 77 positions worth $243M, up 5.8% from $230M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Fluent Financial deployed $7.4M of net new capital in Q2 2025, opening 18 new positions and adding to 25 existing holdings. Its largest new stake was D.R. Horton: 29,599 shares worth $3.82M.

By sector, the portfolio is most concentrated in Miscellaneous at 72% of assets, down from 82% a quarter earlier, followed by Technology and Consumer Discretionary.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $12.3M trimmed.

  • Fluent Financial's largest Q2 2025 buy was D.R. Horton: 29,599 shares worth $3.82M.
  • Fluent Financial added most to Invesco S&P 500 Low Volatility ETF in Q2 2025, an estimated $12.8M increase.
  • Fluent Financial's biggest Q2 2025 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $12.3M.
  • Fluent Financial fully exited Invesco S&P 500 Equal Weight ETF in Q2 2025, selling an estimated $5.53M.
  • Fluent Financial's ten largest holdings make up 58% of its $243M portfolio in Q2 2025.
  • Fluent Financial opened 18 new positions and closed 14 in Q2 2025.
  • Fluent Financial's portfolio value rose 5.8% quarter-over-quarter to $243M.

Based on Fluent Financial's 13F filing for Q2 2025, filed 23 Jul 2025.