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FF
Fluent Financial Portfolio holdings
AUM
$292M
Turnover
50.72%
1-Year Est. Return
8.92%
This Fund
S&P 500
This Quarter Est. Return
-1.06%
1 Year Est. Return
+8.92%
3 Year Est. Return
+46.93%
5 Year Est. Return
+31.27%
10 Year Est. Return
–
AUM
$292M
AUM Growth
+$12M
(+4.3%)
Cap. Flow
+$17.2M
Cap. Flow % of AUM
Cap. Flow %
5.89%
Top 10 Holdings %
Top 10 Hldgs %
72.55%
Holding
69
New
12
Increased
15
Reduced
14
Closed
23
Avg Time Held
2.1
years
Top 10 Avg Time Held
1
year
Top 20 Avg Time Held
1
year
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
JPMorgan Ultra-Short Income ETF
JPST
|
+$50.3M |
| 2 |
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
|
+$41.6M |
| 3 |
State Street Energy Select Sector SPDR ETF
XLE
|
+$7.46M |
| 4 |
Walmart Inc
WMT
|
+$4.67M |
| 5 |
Vanguard FTSE Emerging Markets ETF
VWO
|
+$4.36M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street SPDR S&P 500 ETF Trust
SPY
|
+$25.1M |
| 2 |
iShares MSCI EAFE ETF
EFA
|
+$13.7M |
| 3 |
iShares Russell 2000 ETF
IWM
|
+$13.2M |
| 4 |
Vanguard World Funds Extended Duration ETF
EDV
|
+$10.9M |
| 5 |
Microsoft
MSFT
|
+$6.34M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 91.65% |
| 2 | Consumer Staples | 3.56% |
| 3 | Financials | 1.18% |
| 4 | Energy | 0.91% |
| 5 | Materials | 0.75% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
26
Wells Fargo
WFC
$246B
| $1.85M | 0.63% |
+23,058
| New | +$1.99M |
2026 Q3
0 quarters
|
|
27
Procter & Gamble
PG
$366B
| $1.61M | 0.55% |
11,080
+1,623
| +17% | +$238K |
2026 Q2
1 quarter
|
|
28
McDonald's
MCD
$172B
| $1.53M | 0.52% |
6,604
+2,215
| +50% | +$583K |
2026 Q2
1 quarter
|
|
29
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.6B
| $1.49M | 0.51% |
+18,472
| New | +$1.56M |
2026 Q3
0 quarters
|
|
30
McCormick & Company Non-Voting
MKC
$12.3B
| $1.48M | 0.51% |
31,822
+3,689
| +13% | +$192K |
2026 Q2
1 quarter
|
|
31
The Kraft Heinz Company
KHC
$27.5B
| $1.47M | 0.5% |
64,854
+6,371
| +11% | +$160K |
2026 Q2
1 quarter
|
|
32
Dollar General
DG
$29.4B
| $1.44M | 0.49% |
+12,011
| New | +$1.48M |
2026 Q3
0 quarters
|
|
33
Citigroup
C
$204B
| $1.39M | 0.48% |
+10,733
| New | +$1.45M |
2026 Q3
0 quarters
|
|
34
Innoviva
INVA
$1.52B
| $1.32M | 0.45% |
+62,184
| New | +$1.32M |
2026 Q3
0 quarters
|
|
35
Cintas
CTAS
$84.3B
| $1.02M | 0.35% |
5,248
+138
| +3% | +$27.4K |
2025 Q3
4 quarters
|
|
36
Apple
AAPL
$5T
| $888K | 0.3% |
2,665
+281
| +12% | +$90.3K |
2017 Q4
35 quarters
|
|
37
ExxonMobil
XOM
$733B
| $746K | 0.26% |
4,583
-214
| -4% | -$33.5K |
2023 Q2
13 quarters
|
|
38
iShares Russell 3000 ETF
IWV
$20.3B
| $552K | 0.19% |
1,279
+119
| +10% | +$51.4K |
2022 Q3
16 quarters
|
|
39
Alphabet (Google) Class C
GOOG
$4.16T
| $376K | 0.13% |
1,104
+287
| +35% | +$98.9K |
2025 Q3
4 quarters
|
|
|
40
Microsoft
MSFT
$3.96T
| $350K | 0.12% |
682
-13,704
| -95% | -$6.34M |
2026 Q2
1 quarter
|
|
41
iShares 3-7 Year Treasury Bond ETF
IEI
$16.9B
| $325K | 0.11% |
+2,863
| New | +$332K |
2026 Q3
0 quarters
|
|
42
Vanguard S&P 500 ETF
VOO
$1.04T
| $324K | 0.11% |
463
| – | – |
2023 Q2
13 quarters
|
|
43
iShares MSCI USA Min Vol Factor ETF
USMV
$23.8B
| $297K | 0.1% |
3,051
| – | – |
2021 Q2
21 quarters
|
|
44
Arcosa
ACA
$7.23B
| $226K | 0.08% |
1,546
| – | – |
2026 Q2
1 quarter
|
|
45
Vanguard High Dividend Yield ETF
VYM
$81.2B
| $222K | 0.08% |
1,432
| – | – |
2021 Q2
21 quarters
|
|
46
Mastercard
MA
$540B
| $210K | 0.07% |
380
-45
| -11% | -$25.3K |
2023 Q4
11 quarters
|
|
47
Abbott
ABT
$180B
| – | – |
-19,082
| Closed | -$1.73M | – |
|
48
Adobe
ADBE
$96.2B
| – | – |
-12,756
| Closed | -$2.62M | – |
|
49
Clorox
CLX
$10.3B
| – | – |
-13,868
| Closed | -$1.32M | – |
|
50
Columbia Sportswear
COLM
$3.07B
| – | – |
-28,104
| Closed | -$1.74M | – |
|
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Fluent Financial's Q3 2026 Portfolio in Review
As of Q3 2026, Fluent Financial held 69 positions worth $292M, up 4.3% from $280M the previous quarter. Its ten largest holdings account for 73% of the portfolio.
Fluent Financial deployed $17.2M of net new capital in Q3 2026, opening 12 new positions and adding to 15 existing holdings. Its largest new stake was State Street SPDR Portfolio S&P 500 Value ETF: 665,051 shares worth $40.7M.
By sector, the portfolio is most concentrated in Miscellaneous at 92% of assets, up from 82% a quarter earlier, followed by Consumer Staples and Financials.
On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $25.1M trimmed.
- Fluent Financial's largest Q3 2026 buy was State Street SPDR Portfolio S&P 500 Value ETF: 665,051 shares worth $40.7M.
- Fluent Financial added most to JPMorgan Ultra-Short Income ETF in Q3 2026, an estimated $50.3M increase.
- Fluent Financial's biggest Q3 2026 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $25.1M.
- Fluent Financial fully exited iShares MSCI Emerging Markets ETF in Q3 2026, selling an estimated $4.62M.
- Fluent Financial's ten largest holdings make up 73% of its $292M portfolio in Q3 2026.
- Fluent Financial opened 12 new positions and closed 23 in Q3 2026.
- Fluent Financial's portfolio value rose 4.3% quarter-over-quarter to $292M.
Based on Fluent Financial's 13F filing for Q3 2026, filed 13 Oct 2026.