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FF

Fluent Financial Portfolio holdings

AUM $280M
1-Year Est. Return 16.1%
This Fund
S&P 500
This Quarter Est. Return
+8.91%
1 Year Est. Return
+16.1%
3 Year Est. Return
+42.54%
5 Year Est. Return
+30.04%
10 Year Est. Return
–
AUM
$280M
AUM Growth
+$6.9M
Cap. Flow
-$1.73M
Cap. Flow %
-0.62%
Top 10 Hldgs %
66.36%
Holding
68
New
25
Increased
19
Reduced
8
Closed
11

Top Buys

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$34.8M
2
EFA icon
iShares MSCI EAFE ETF
EFA
+$23.5M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$10.4M
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$10.1M
5
MSFT icon
Microsoft
MSFT
+$5.82M

Top Sells

Rank Stock Value
1
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$52.4M
2
EDV icon
Vanguard World Funds Extended Duration ETF
EDV
+$17.7M
3
EEM icon
iShares MSCI Emerging Markets ETF
EEM
+$14M
4
STZ icon
Constellation Brands
STZ
+$7.03M
5
GIS icon
General Mills
GIS
+$6.71M

Sector Composition

Rank Sector Weight
1 Technology 9.55%
2 Consumer Staples 2.99%
3 Industrials 1.33%
4 Consumer Discretionary 1.12%
5 Financials 0.88%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PAYC icon
26
Paycom
PAYC
$6.9B
$2.44M 0.87%
+19,410
New +$2.53M
CRM icon
27
Salesforce
CRM
$140B
$2.26M 0.81%
+14,458
New +$2.54M
WDAY icon
28
Workday
WDAY
$35.8B
$2.25M 0.8%
+18,370
New +$2.33M
MORN icon
29
Morningstar
MORN
$6.56B
$2.24M 0.8%
14,362
+8,618
+150% +$1.5M
TEAM icon
30
Atlassian
TEAM
$23.7B
$2.24M 0.8%
+28,780
New +$2.35M
ECL icon
31
Ecolab
ECL
$76.8B
$2.22M 0.79%
7,977
– –
COLM icon
32
Columbia Sportswear
COLM
$3.25B
$1.74M 0.62%
+28,104
New +$1.74M
ABT icon
33
Abbott
ABT
$175B
$1.73M 0.62%
+19,082
New +$1.74M
KMB icon
34
Kimberly-Clark
KMB
$36B
$1.48M 0.53%
+13,509
New +$1.34M
INTU icon
35
Intuit
INTU
$79.6B
$1.45M 0.52%
+5,570
New +$1.94M
MKC icon
36
McCormick & Company Non-Voting
MKC
$13.9B
$1.42M 0.51%
+28,133
New +$1.38M
CPB icon
37
Campbell Soup
CPB
$6.58B
$1.39M 0.5%
+62,577
New +$1.32M
PG icon
38
Procter & Gamble
PG
$349B
$1.39M 0.5%
+9,457
New +$1.38M
KHC icon
39
Kraft Heinz
KHC
$30.7B
$1.38M 0.49%
+58,483
New +$1.35M
CLX icon
40
Clorox
CLX
$11.6B
$1.32M 0.47%
+13,868
New +$1.33M
MCD icon
41
McDonald's
MCD
$190B
$1.19M 0.42%
+4,389
New +$1.26M
CTAS icon
42
Cintas
CTAS
$81.8B
$869K 0.31%
5,110
+143
+3% +$24.7K
FIG
43
Figma
FIG
$12.7B
$765K 0.27%
+42,315
New +$851K
HUBS icon
44
HubSpot
HUBS
$11.5B
$763K 0.27%
+4,179
New +$874K
PEGA icon
45
Pegasystems
PEGA
$5.37B
$739K 0.26%
+24,668
New +$883K
AAPL icon
46
Apple
AAPL
$4.9T
$690K 0.25%
2,384
-329
-12% -$94.1K
XOM icon
47
ExxonMobil
XOM
$611B
$656K 0.23%
4,797
-107
-2% -$16K
IWV icon
48
iShares Russell 3000 ETF
IWV
$19.6B
$495K 0.18%
1,160
+16
+1% +$6.59K
VOO icon
49
Vanguard S&P 500 ETF
VOO
$974B
$318K 0.11%
463
– –
USMV icon
50
iShares MSCI USA Min Vol Factor ETF
USMV
$23.1B
$294K 0.11%
3,051
– –
1
2
3

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Fluent Financial's Q2 2026 Portfolio in Review

As of Q2 2026, Fluent Financial held 68 positions worth $280M, up 2.5% from $273M the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Fluent Financial's Q2 2026 filing shows 25 new, 19 increased, 8 reduced and 11 closed positions. Its largest new stake was Vanguard FTSE Emerging Markets ETF: 171,441 shares worth $10.2M. The largest sale was JPMorgan Ultra-Short Income ETF, an estimated $52.4M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 2.3% a quarter earlier, followed by Consumer Staples and Industrials.

  • Fluent Financial's largest Q2 2026 buy was Vanguard FTSE Emerging Markets ETF: 171,441 shares worth $10.2M.
  • Fluent Financial added most to State Street SPDR S&P 500 ETF Trust in Q2 2026, an estimated $34.8M increase.
  • Fluent Financial's biggest Q2 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $52.4M.
  • Fluent Financial fully exited Constellation Brands in Q2 2026, selling an estimated $7.03M.
  • Fluent Financial's ten largest holdings make up 66% of its $280M portfolio in Q2 2026.
  • Fluent Financial opened 25 new positions and closed 11 in Q2 2026.
  • Fluent Financial's portfolio value rose 2.5% quarter-over-quarter to $280M.

Based on Fluent Financial's 13F filing for Q2 2026, filed 9 Jul 2026.