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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IBM icon
276
IBM
IBM
$202B
$669K 0.04%
2,377
-52
-2% -$13.1K
IFRA icon
277
iShares US Infrastructure ETF
IFRA
$4.65B
$668K 0.04%
10,594
-349
-3% -$21.3K
QLC icon
278
FlexShares US Quality Large Cap Index Fund
QLC
$989M
$668K 0.04%
7,429
+4,102
+123% +$356K
PANW icon
279
Palo Alto Networks
PANW
$264B
$662K 0.04%
1,941
+113
+6% +$25.9K
PFFA icon
280
Virtus InfraCap US Preferred Stock ETF
PFFA
$2.41B
$657K 0.04%
31,932
+18,635
+140% +$397K
CHE icon
281
Chemed
CHE
$6.78B
$654K 0.04%
1,404
+178
+15% +$74.8K
DSEP icon
282
FT Vest US Equity Deep Buffer ETF September
DSEP
$348M
$637K 0.04%
13,417
– –
UTES icon
283
Virtus Reaves Utilities ETF
UTES
$1.4B
$631K 0.04%
7,717
+620
+9% +$50.3K
RSPH icon
284
Invesco S&P 500 Equal Weight Health Care ETF
RSPH
$741M
$630K 0.04%
18,979
-597
-3% -$18.6K
ITA icon
285
iShares US Aerospace & Defense ETF
ITA
$14.2B
$626K 0.04%
2,582
-72
-3% -$16.4K
FANG icon
286
Diamondback Energy
FANG
$57.6B
$623K 0.04%
3,543
-268
-7% -$52K
NOW icon
287
ServiceNow
NOW
$102B
$620K 0.04%
6,240
+2,668
+75% +$264K
KJAN icon
288
Innovator US Small Cap Power Buffer ETF January
KJAN
$322M
$619K 0.04%
13,561
-18
-0.1% -$797
FISV
289
Fiserv Inc
FISV
$27.2B
$617K 0.04%
12,573
+2,646
+27% +$148K
HEQT icon
290
Simplify Hedged Equity ETF
HEQT
$298M
$615K 0.04%
18,332
+6,422
+54% +$212K
SCHB icon
291
Schwab US Broad Market ETF
SCHB
$42.8B
$603K 0.04%
+20,836
New +$583K
JAAA icon
292
Janus Henderson AAA CLO ETF
JAAA
$29.1B
$602K 0.04%
11,918
+471
+4% +$23.8K
ISRG icon
293
Intuitive Surgical
ISRG
$121B
$599K 0.04%
1,505
– –
QUAL icon
294
iShares MSCI USA Quality Factor ETF
QUAL
$45.8B
$597K 0.04%
2,719
-6,693
-71% -$1.4M
CGNG
295
Capital Group New Geography Equity ETF
CGNG
$2.61B
$593K 0.04%
15,821
+1,082
+7% +$38.4K
SCHG icon
296
Schwab US Large-Cap Growth ETF
SCHG
$58.5B
$592K 0.04%
17,495
-5,850
-25% -$194K
FBND icon
297
Fidelity Total Bond ETF
FBND
$26.9B
$584K 0.04%
12,846
-3,772
-23% -$172K
VGIT icon
298
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$582K 0.04%
9,865
+3,649
+59% +$216K
XSEP icon
299
FT Vest US Equity Enhance & Moderate Buffer ETF September
XSEP
$135M
$581K 0.04%
13,077
-980
-7% -$42.8K
APRT icon
300
AllianzIM U.S. Equity Buffer10 Apr ETF
APRT
$47M
$579K 0.04%
12,632
-450
-3% -$20.3K
10 11
12
13 14

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BGCP
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MSA
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VWM
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.