First Heartland Consultants’s iShares MSCI USA Quality Factor ETF QUAL Stock Holding History

First Heartland Consultants’s Portfolio QUAL Stock Details QUAL Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q2	$597K	Sell	2,719 -6,693	-71%	-$1.4M	0.04%	294
2026 Q1	$1.81M	Buy	9,412 +309	+3%	+$61.9K	0.14%	136
2025 Q4	$1.81M	Sell	9,103 -6,490	-42%	-$1.28M	0.14%	125
2025 Q3	$3.03M	Sell	15,593 -3,078	-16%	-$578K	0.24%	89
2025 Q2	$3.41M	Buy	18,671 +6,351	+52%	+$1.1M	0.3%	75
2025 Q1	$2.11M	Sell	12,320 -9,016	-42%	-$1.61M	0.22%	95
2024 Q4	$3.8M	Buy	21,336 +10,041	+89%	+$1.82M	0.39%	59
2024 Q3	$2.02M	Buy	11,295 +1,983	+21%	+$344K	0.22%	89
2024 Q2	$1.59K	Buy	9,312 +2,846	+44%	+$467K	0.11%	129
2024 Q1	$1.06M	Buy	6,466 +1,598	+33%	+$250K	0.11%	160
2023 Q4	$716K	Sell	4,868 -170	-3%	-$23.5K	0.09%	173
2023 Q3	$664K	Sell	5,038 -2,698	-35%	-$368K	0.08%	176
2023 Q2	$1.04M	Buy	7,736 +192	+3%	+$24.4K	0.14%	136
2023 Q1	$936K	Buy	+7,544	New	+$906K	0.14%	139
2020 Q2	–	Sell	-2,819	Closed	-$228K	–	298
2020 Q1	$228K	Buy	+2,819	New	+$269K	0.06%	216

Other funds holding QUAL

OWM

Orgel Wealth Management Altoona, Wisconsin $5.27B AUM 16.18% 1-Year Est. Return

BTI

Blue Trust Inc Alpharetta, Georgia $9.54B AUM 19.86% 1-Year Est. Return

EWM

Empirical Wealth Management Seattle, Washington $6.85B AUM 30.02% 1-Year Est. Return

Foster Group West Des Moines, Iowa $3.76B AUM 21.29% 1-Year Est. Return

DADC

D.A. Davidson & Co Great Falls, Montana $18.1B AUM 24.63% 1-Year Est. Return

Unison Advisors Washington, District of Columbia $1.43B AUM 23.44% 1-Year Est. Return

JIC

Johnson Investment Counsel Cincinnati, Ohio $13.7B AUM 21.52% 1-Year Est. Return

HFS

Howard Financial Services Dallas, Texas $1B AUM 20.02% 1-Year Est. Return

SWA

Sax Wealth Advisors Parsippany, New Jersey $2.46B AUM 19.75% 1-Year Est. Return

Landaas & Company Milwaukee, Wisconsin $550M AUM 22.32% 1-Year Est. Return

First Heartland Consultants's QUAL Position: Q2 2026 in Review

First Heartland Consultants reduced its iShares MSCI USA Quality Factor ETF (QUAL) stake by 71% in Q2 2026, selling an estimated $1.4M and leaving 2,719 shares worth $597K. The position accounts for 0.04% of the portfolio, ranked #294.

First Heartland Consultants first reported a position in QUAL in Q1 2020 and has held it in 15 quarters since. The position peaked at $3.8M in Q4 2024. 573 funds tracked by Wall St. Rank hold QUAL as of Q2 2026.

First Heartland Consultants held 2,719 shares of iShares MSCI USA Quality Factor ETF worth $597K as of Q2 2026.
First Heartland Consultants sold 6,693 iShares MSCI USA Quality Factor ETF shares in Q2 2026, an estimated $1.4M.
iShares MSCI USA Quality Factor ETF made up 0.04% of First Heartland Consultants's portfolio in Q2 2026, its #294 holding.
First Heartland Consultants first reported a position in iShares MSCI USA Quality Factor ETF in Q1 2020 and has held it in 15 quarters since.
First Heartland Consultants's iShares MSCI USA Quality Factor ETF position peaked at $3.8M in Q4 2024.
573 funds tracked by Wall St. Rank held iShares MSCI USA Quality Factor ETF as of Q2 2026.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.