We are live on ! Find out more
FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VYM icon
301
Vanguard High Dividend Yield ETF
VYM
$81.1B
$579K 0.04%
3,665
-16
-0.4% -$2.5K
FLMI icon
302
Franklin Dynamic Municipal Bond ETF
FLMI
$2.27B
$576K 0.04%
22,899
+3,171
+16% +$79.2K
SPYD icon
303
State Street SPDR Portfolio S&P 500 High Dividend ETF
SPYD
$7.66B
$576K 0.04%
12,075
+185
+2% +$8.7K
PEP icon
304
PepsiCo
PEP
$186B
$574K 0.04%
4,240
+63
+2% +$9.42K
TSPA icon
305
T. Rowe Price US Equity Research ETF
TSPA
$4.1B
$574K 0.04%
12,078
-6
-0% -$275
NFLX icon
306
Netflix
NFLX
$292B
$570K 0.04%
7,985
-1,405
-15% -$124K
BAC icon
307
Bank of America
BAC
$435B
$568K 0.04%
9,964
+1,391
+16% +$74K
IHF icon
308
iShares US Healthcare Providers ETF
IHF
$1.18B
$557K 0.04%
10,072
+6
+0.1% +$297
TDVG icon
309
T. Rowe Price Dividend Growth ETF
TDVG
$1.41B
$554K 0.04%
11,301
-373
-3% -$17.7K
PWV icon
310
Invesco Large Cap Value ETF
PWV
$1.66B
$552K 0.04%
7,280
+1,042
+17% +$76.6K
AMT icon
311
American Tower
AMT
$77.7B
$550K 0.04%
3,361
+330
+11% +$59.4K
ANET icon
312
Arista Networks
ANET
$219B
$546K 0.04%
3,214
+507
+19% +$79.6K
LMT icon
313
Lockheed Martin
LMT
$134B
$545K 0.04%
1,069
+318
+42% +$172K
CPRT icon
314
Copart
CPRT
$25.9B
$544K 0.04%
19,298
+5,587
+41% +$180K
KO icon
315
Coca-Cola
KO
$354B
$540K 0.03%
6,644
+38
+0.6% +$3K
JUNW icon
316
AllianzIM U.S. Equity Buffer20 Jun ETF
JUNW
$367M
$538K 0.03%
+15,657
New +$535K
CGHM
317
Capital Group Municipal High-Income ETF
CGHM
$3.2B
$535K 0.03%
20,705
+4,490
+28% +$115K
MELI icon
318
Mercado Libre
MELI
$91.3B
$528K 0.03%
311
-8
-3% -$13.7K
AXON
319
Axon Enterprise
AXON
$40.5B
$522K 0.03%
932
+2
+0.2% +$837
FLOT icon
320
iShares Floating Rate Bond ETF
FLOT
$10.1B
$522K 0.03%
10,227
+178
+2% +$9.07K
CGDG icon
321
Capital Group Dividend Growers ETF
CGDG
$5.38B
$521K 0.03%
13,882
+994
+8% +$37K
IEFA icon
322
iShares Core MSCI EAFE ETF
IEFA
$186B
$511K 0.03%
5,295
+453
+9% +$43.5K
RSPS icon
323
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$249M
$507K 0.03%
16,922
-381
-2% -$11.3K
VTES icon
324
Vanguard Short-Term Tax-Exempt Bond ETF
VTES
$2.08B
$507K 0.03%
5,007
-695
-12% -$70.3K
PM icon
325
Philip Morris
PM
$301B
$507K 0.03%
2,803
-16
-0.6% -$2.77K
11 12
13
14 15

Similar funds

PMFA
Plante Moran Financial Advisors Southfield, Michigan $1.55B AUM 17.93% 1-Year Est. Return
NPA
Nichols & Pratt Advisers Boston, Massachusetts $1.55B AUM 14.55% 1-Year Est. Return
IWA
Icon Wealth Advisors Houston, Texas $1.54B AUM 18.41% 1-Year Est. Return
ZBNA
Zions Bancorporation, National Association Salt Lake City, Utah $1.55B AUM 19% 1-Year Est. Return
BGCP
Bristol Gate Capital Partners Toronto, Ontario, Canada $1.55B AUM 12.75% 1-Year Est. Return
MSA
MUFG Securities Americas New York $1.55B AUM 28.4% 1-Year Est. Return
VWM
Valley Wealth Managers Paramus, New Jersey $1.55B AUM 28.47% 1-Year Est. Return
CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return

First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.