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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JEPQ icon
351
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$38.9B
$445K 0.03%
7,235
+3,020
+72% +$179K
SBUX icon
352
Starbucks
SBUX
$118B
$443K 0.03%
4,336
– –
ARLU icon
353
AllianzIM US Equity Buffer15 Uncapped Apr ETF
ARLU
$53.6M
$443K 0.03%
13,867
– –
ESSC
354
Eventide Small Cap ETF
ESSC
$36.6M
$443K 0.03%
13,924
+309
+2% +$9.04K
ARKK icon
355
ARK Innovation ETF
ARKK
$5.89B
$441K 0.03%
5,456
-6,003
-52% -$459K
EPD icon
356
Enterprise Products Partners
EPD
$83.8B
$438K 0.03%
11,920
-68
-0.6% -$2.57K
AOA icon
357
iShares Core 80/20 Aggressive Allocation ETF
AOA
$3.16B
$431K 0.03%
+4,420
New +$422K
FTCS icon
358
First Trust Capital Strength ETF
FTCS
$7.88B
$431K 0.03%
4,592
+598
+15% +$55.9K
IXN icon
359
iShares Global Tech ETF
IXN
$8.7B
$426K 0.03%
+2,950
New +$380K
MPC icon
360
Marathon Petroleum
MPC
$90.3B
$425K 0.03%
1,662
-39
-2% -$9.57K
IXC icon
361
iShares Global Energy ETF
IXC
$2.71B
$422K 0.03%
8,593
+591
+7% +$32K
QMMY
362
FT Vest Nasdaq-100 Moderate Buffer ETF - May
QMMY
$141M
$422K 0.03%
15,935
+5,030
+46% +$131K
CGMM
363
Capital Group U.S. Small and Mid Cap ETF
CGMM
$3.06B
$422K 0.03%
12,794
+2,723
+27% +$85.7K
IBOT icon
364
VanEck Robotics ETF
IBOT
$93.9M
$420K 0.03%
+6,107
New +$420K
DUK icon
365
Duke Energy
DUK
$102B
$419K 0.03%
3,312
-240
-7% -$30.3K
GTO icon
366
Invesco Total Return Bond ETF
GTO
$2.4B
$416K 0.03%
8,878
+64
+0.7% +$3K
IGIB icon
367
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.3B
$415K 0.03%
7,813
+1,992
+34% +$106K
CWB icon
368
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.64B
$415K 0.03%
3,849
-8
-0.2% -$829
USEP icon
369
Innovator US Equity Ultra Buffer ETF September
USEP
$152M
$414K 0.03%
+10,014
New +$407K
RTX icon
370
RTX Corp
RTX
$287B
$414K 0.03%
2,181
+180
+9% +$33K
TOTL icon
371
State Street DoubleLine Total Return Tactical ETF
TOTL
$4.11B
$413K 0.03%
10,465
+2,401
+30% +$94.9K
IYH icon
372
iShares US Healthcare ETF
IYH
$3.11B
$410K 0.03%
6,113
+7
+0.1% +$438
KNG icon
373
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.4B
$409K 0.03%
8,099
+1,178
+17% +$57.9K
SPBO icon
374
State Street SPDR Portfolio Corporate Bond ETF
SPBO
$2.08B
$405K 0.03%
13,949
+1,112
+9% +$32.3K
ESIM
375
Eventide International ETF
ESIM
$17.2M
$403K 0.03%
+13,535
New +$382K
13 14
15
16 17

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NPA
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IWA
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ZBNA
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BGCP
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MSA
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VWM
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CET
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.