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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PLTR icon
376
Palantir
PLTR
$295B
$401K 0.03%
3,438
+465
+16% +$63.4K
QYLD icon
377
Global X NASDAQ-100 Covered Call ETF
QYLD
$7.97B
$400K 0.03%
21,685
+137
+0.6% +$2.45K
FFEB icon
378
FT Vest US Equity Buffer ETF February
FFEB
$1.37B
$400K 0.03%
6,552
+404
+7% +$24.1K
EALT icon
379
Innovator US Equity 5 to 15 Buffer ETF Quarterly
EALT
$165M
$399K 0.03%
11,138
+3,255
+41% +$115K
FMF icon
380
First Trust Managed Futures Strategy Fund
FMF
$250M
$395K 0.03%
7,874
+172
+2% +$8.82K
VCLT icon
381
Vanguard Long-Term Corporate Bond ETF
VCLT
$8.83B
$394K 0.03%
5,238
+95
+2% +$7.12K
UNH icon
382
UnitedHealth
UNH
$382B
$392K 0.03%
944
+35
+4% +$13K
CGSM icon
383
Capital Group Short Duration Municipal Income ETF
CGSM
$1.54B
$391K 0.03%
14,815
+600
+4% +$15.8K
JPIB icon
384
JPMorgan International Bond Opportunities ETF
JPIB
$2.07B
$390K 0.03%
8,066
+2,163
+37% +$104K
EMR icon
385
Emerson Electric
EMR
$82.9B
$388K 0.03%
2,708
+264
+11% +$37.2K
OCTW icon
386
AllianzIM U.S. Equity Buffer20 Oct ETF
OCTW
$320M
$387K 0.03%
9,470
– –
NAPR icon
387
Innovator Growth-100 Power Buffer ETF April
NAPR
$208M
$387K 0.03%
6,537
+1,906
+41% +$111K
LIN icon
388
Linde
LIN
$237B
$381K 0.02%
+735
New +$372K
XYLD icon
389
Global X S&P 500 Covered Call ETF
XYLD
$3.2B
$381K 0.02%
9,350
+53
+0.6% +$2.14K
SPHD icon
390
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.36B
$381K 0.02%
7,495
– –
NEAR icon
391
iShares Short Maturity Bond ETF
NEAR
$4.8B
$380K 0.02%
7,491
+1,009
+16% +$51.2K
TOUS icon
392
T. Rowe Price International Equity ETF
TOUS
$1.54B
$378K 0.02%
9,856
+1,010
+11% +$37.4K
MCD icon
393
McDonald's
MCD
$188B
$378K 0.02%
1,399
+158
+13% +$45.3K
VGSH icon
394
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$378K 0.02%
6,495
+1,575
+32% +$91.8K
FSTA icon
395
Fidelity MSCI Consumer Staples Index ETF
FSTA
$1.4B
$377K 0.02%
+7,174
New +$381K
TDG icon
396
TransDigm Group
TDG
$69.2B
$375K 0.02%
282
– –
DVY icon
397
iShares Select Dividend ETF
DVY
$24B
$371K 0.02%
2,374
+103
+5% +$15.9K
F icon
398
Ford
F
$57.3B
$370K 0.02%
26,584
-1,297
-5% -$17.5K
BIBL icon
399
Inspire 100 ETF
BIBL
$495M
$369K 0.02%
6,378
-6,825
-52% -$364K
GCOW icon
400
Pacer Global Cash Cows Dividend ETF
GCOW
$3.33B
$366K 0.02%
+8,444
New +$385K
14 15
16
17 18

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NPA
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IWA
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ZBNA
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BGCP
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MSA
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VWM
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CET
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.