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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
QDPL icon
426
Pacer Metaurus US Large Cap Dividend Multiplier 400 ETF
QDPL
$1.68B
$342K 0.02%
+7,581
New +$336K
QQQE icon
427
Direxion NASDAQ-100 Equal Weighted Index ETF
QQQE
$1.33B
$341K 0.02%
2,797
-13
-0.5% -$1.47K
SDY icon
428
State Street SPDR S&P Dividend ETF
SDY
$21.9B
$341K 0.02%
2,239
– –
PBJA icon
429
PGIM US Large-Cap Buffer 20 ETF January
PBJA
$62.7M
$338K 0.02%
+10,457
New +$333K
JANB
430
Aptus January Buffer ETF
JANB
$88.9M
$337K 0.02%
12,383
-8,251
-40% -$220K
LOW icon
431
Lowe's Companies
LOW
$116B
$337K 0.02%
1,527
+124
+9% +$28.2K
IBIT icon
432
iShares Bitcoin Trust
IBIT
$47.2B
$336K 0.02%
10,099
+606
+6% +$24.7K
XMAY
433
FT Vest U.S. Equity Enhance & Moderate Buffer ETF - May
XMAY
$18.9M
$336K 0.02%
9,311
-10,303
-53% -$368K
ORCL icon
434
Oracle
ORCL
$331B
$334K 0.02%
2,277
-6
-0.3% -$1.09K
VOOG icon
435
Vanguard S&P 500 Growth ETF
VOOG
$25.4B
$333K 0.02%
4,027
+1
+0% +$79
VNQ icon
436
Vanguard Real Estate ETF
VNQ
$39.9B
$331K 0.02%
3,433
-165
-5% -$15.8K
XLF icon
437
State Street Financial Select Sector SPDR ETF
XLF
$55.6B
$331K 0.02%
6,173
-451
-7% -$23.4K
CGUS icon
438
Capital Group Core Equity ETF
CGUS
$11.1B
$330K 0.02%
7,408
+818
+12% +$35K
AGG icon
439
iShares Core US Aggregate Bond ETF
AGG
$138B
$328K 0.02%
3,312
+222
+7% +$22K
FPX icon
440
First Trust US Equity Opportunities ETF
FPX
$1.51B
$326K 0.02%
1,582
– –
MAYT icon
441
AllianzIM U.S. Equity Buffer10 May ETF
MAYT
$232M
$325K 0.02%
8,337
+2,237
+37% +$85.9K
RCL icon
442
Royal Caribbean
RCL
$78.7B
$324K 0.02%
1,022
+1
+0.1% +$280
ZOCT
443
Innovator Equity Defined Protection ETF - 1 Yr October
ZOCT
$104M
$324K 0.02%
11,722
+2,492
+27% +$68.2K
GLW icon
444
Corning
GLW
$126B
$320K 0.02%
+1,254
New +$228K
GSY icon
445
Invesco Ultra Short Duration ETF
GSY
$3.82B
$320K 0.02%
6,373
-1,279
-17% -$64.2K
SPTM icon
446
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.5B
$319K 0.02%
3,514
-165
-4% -$14.5K
ITW icon
447
Illinois Tool Works
ITW
$81.4B
$319K 0.02%
1,179
+96
+9% +$24.9K
PMAR icon
448
Innovator US Equity Power Buffer ETF March
PMAR
$755M
$319K 0.02%
6,670
-133
-2% -$6.25K
SDOG icon
449
ALPS Sector Dividend Dogs ETF
SDOG
$1.41B
$318K 0.02%
4,655
– –
SMMD icon
450
iShares Russell 2500 ETF
SMMD
$3.58B
$317K 0.02%
3,464
-346
-9% -$29.7K
16 17
18
19 20

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IWA
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ZBNA
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BGCP
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MSA
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VWM
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CET
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.