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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XMAR icon
451
FT Vest US Equity Enhance & Moderate Buffer ETF March
XMAR
$156M
$315K 0.02%
7,377
-9,281
-56% -$391K
IXUS icon
452
iShares Core MSCI Total International Stock ETF
IXUS
$57.5B
$314K 0.02%
3,285
-155
-5% -$14.6K
AAAU icon
453
Goldman Sachs Physical Gold ETF Shares
AAAU
$2.46B
$311K 0.02%
7,854
+137
+2% +$6.1K
AHR icon
454
American Healthcare REIT
AHR
$11.1B
$311K 0.02%
5,955
+638
+12% +$31.3K
GAPR icon
455
FT Vest US Equity Moderate Buffer ETF April
GAPR
$288M
$310K 0.02%
+7,450
New +$306K
ESGV icon
456
Vanguard ESG US Stock ETF
ESGV
$12.9B
$309K 0.02%
+2,337
New +$298K
PFE icon
457
Pfizer
PFE
$140B
$309K 0.02%
12,834
-309
-2% -$8.08K
TXN icon
458
Texas Instruments
TXN
$255B
$309K 0.02%
+1,037
New +$288K
FIXD icon
459
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$308K 0.02%
7,072
+1,797
+34% +$78.5K
VO icon
460
Vanguard Mid-Cap ETF
VO
$106B
$307K 0.02%
3,816
+268
+8% +$20.8K
DVYE icon
461
iShares Emerging Markets Dividend ETF
DVYE
$1.22B
$306K 0.02%
+9,507
New +$327K
ZAUG
462
Innovator Equity Defined Protection ETF - 1 Yr August
ZAUG
$97.4M
$306K 0.02%
11,111
– –
RY icon
463
Royal Bank of Canada
RY
$291B
$305K 0.02%
1,475
+8
+0.5% +$1.48K
TJX icon
464
TJX Companies
TJX
$170B
$305K 0.02%
2,014
+233
+13% +$36.8K
GSEP icon
465
FT Vest US Equity Moderate Buffer ETF September
GSEP
$351M
$305K 0.02%
7,448
-13,262
-64% -$533K
MO icon
466
Altria Group
MO
$122B
$305K 0.02%
4,239
+6
+0.1% +$419
VBR icon
467
Vanguard Small-Cap Value ETF
VBR
$37.1B
$304K 0.02%
1,252
-96
-7% -$22.3K
NSC icon
468
Norfolk Southern
NSC
$78.8B
$304K 0.02%
967
+147
+18% +$45.3K
SPLV icon
469
Invesco S&P 500 Low Volatility ETF
SPLV
$7.2B
$304K 0.02%
4,056
+670
+20% +$49.4K
SPGP icon
470
Invesco S&P 500 GARP ETF
SPGP
$2.18B
$300K 0.02%
2,453
-35
-1% -$4.11K
EMNT icon
471
PIMCO Enhanced Short Maturity Active ESG ETF
EMNT
$212M
$299K 0.02%
3,027
+66
+2% +$6.52K
NANR icon
472
State Street SPDR S&P North American Natural Resources ETF
NANR
$755M
$299K 0.02%
3,965
+492
+14% +$40.3K
DMAY icon
473
FT Vest US Equity Deep Buffer ETF May
DMAY
$372M
$299K 0.02%
+6,344
New +$296K
AUGT icon
474
AllianzIM U.S. Equity Buffer10 Aug ETF
AUGT
$29.7M
$298K 0.02%
7,829
-2,517
-24% -$93.7K
SSO icon
475
ProShares Ultra S&P500
SSO
$7.82B
$298K 0.02%
4,418
-140
-3% -$8.96K
17 18
19
20 21

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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.