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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IJT icon
501
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.22B
$270K 0.02%
1,514
+36
+2% +$5.83K
SPTS icon
502
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
$6.07B
$270K 0.02%
9,294
– –
NLY icon
503
Annaly Capital Management
NLY
$16.9B
$268K 0.02%
11,980
+2,402
+25% +$53K
JUNT icon
504
AllianzIM U.S. Equity Buffer10 Jun ETF
JUNT
$113M
$267K 0.02%
+7,077
New +$266K
FFC
505
Flaherty & Crumrine Preferred and Income Securities Fund
FFC
$768M
$267K 0.02%
16,422
+432
+3% +$6.9K
CEFS icon
506
Saba Closed-End Funds ETF
CEFS
$424M
$267K 0.02%
10,416
+987
+10% +$24.4K
MDY icon
507
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27B
$267K 0.02%
+379
New +$254K
AFLG icon
508
First Trust Active Factor Large Cap ETF
AFLG
$687M
$267K 0.02%
+6,139
New +$261K
ASML icon
509
ASML
ASML
$675B
$266K 0.02%
+134
New +$213K
DELL icon
510
Dell
DELL
$283B
$265K 0.02%
+615
New +$178K
PKG icon
511
Packaging Corp of America
PKG
$22.7B
$264K 0.02%
+1,107
New +$243K
MOAT icon
512
VanEck Morningstar Wide Moat ETF
MOAT
$11.5B
$263K 0.02%
2,526
-2,393
-49% -$242K
SHV icon
513
iShares 0-1 Year Treasury Bond ETF
SHV
$20.7B
$262K 0.02%
+2,376
New +$262K
JNK icon
514
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.24B
$261K 0.02%
+2,710
New +$261K
KOCT icon
515
Innovator US Small Cap Power Buffer ETF October
KOCT
$143M
$260K 0.02%
6,961
-1,291
-16% -$46.7K
XLU icon
516
State Street Utilities Select Sector SPDR ETF
XLU
$24.1B
$260K 0.02%
5,729
+48
+0.8% +$2.17K
CVS icon
517
CVS Health
CVS
$137B
$256K 0.02%
+2,477
New +$221K
FXL icon
518
First Trust Technology AlphaDEX Fund
FXL
$2.47B
$255K 0.02%
+1,175
New +$229K
BX icon
519
Blackstone
BX
$104B
$255K 0.02%
2,163
-31
-1% -$3.73K
ONEQ icon
520
Fidelity Nasdaq Composite Index ETF
ONEQ
$10.2B
$254K 0.02%
+2,461
New +$245K
DECK icon
521
Deckers Outdoor
DECK
$13.3B
$254K 0.02%
2,558
-592
-19% -$62.3K
PNOV icon
522
Innovator US Equity Power Buffer ETF November
PNOV
$879M
$253K 0.02%
5,706
– –
NEE icon
523
NextEra Energy
NEE
$187B
$252K 0.02%
2,866
-223
-7% -$20.2K
XLI icon
524
State Street Industrial Select Sector SPDR ETF
XLI
$33.9B
$251K 0.02%
1,353
+41
+3% +$7.13K
CGMS icon
525
Capital Group US Multi-Sector Income ETF
CGMS
$5.17B
$251K 0.02%
9,171
+747
+9% +$20.5K
19 20
21
22 23

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VWM
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.