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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DDTJ
551
Innovator Equity Dual Directional 10 Buffer ETF - January
DDTJ
$17.1M
$227K 0.01%
11,300
-103,235
-90% -$2.03M
TILT icon
552
FlexShares Morningstar US Market Factors Tilt Index Fund
TILT
$2.17B
$223K 0.01%
+807
New +$215K
GNOV icon
553
FT Vest US Equity Moderate Buffer ETF November
GNOV
$295M
$222K 0.01%
5,307
-113
-2% -$4.64K
FLQM icon
554
Franklin US Mid Cap Multifactor Index ETF
FLQM
$1.56B
$221K 0.01%
3,823
– –
UPS icon
555
United Parcel Service
UPS
$97.6B
$221K 0.01%
2,054
+11
+0.5% +$1.14K
IWR icon
556
iShares Russell Mid-Cap ETF
IWR
$56.8B
$218K 0.01%
+1,978
New +$208K
SMDV icon
557
ProShares Russell 2000 Dividend Growers ETF
SMDV
$699M
$218K 0.01%
+2,832
New +$206K
RSPU icon
558
Invesco S&P 500 Equal Weight Utilities ETF
RSPU
$558M
$217K 0.01%
2,669
+16
+0.6% +$1.28K
BOCT icon
559
Innovator US Equity Buffer ETF October
BOCT
$283M
$217K 0.01%
+4,084
New +$211K
NVBW icon
560
AllianzIM U.S. Equity Buffer20 Nov ETF
NVBW
$95.3M
$214K 0.01%
6,022
-142
-2% -$4.97K
NFRA icon
561
FlexShares STOXX Global Broad Infrastructure Index Fund
NFRA
$3.02B
$212K 0.01%
+3,299
New +$216K
SKOR icon
562
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
$729M
$211K 0.01%
4,356
– –
INOV icon
563
Innovator International Developed Power Buffer ETF November
INOV
$36.7M
$211K 0.01%
5,755
-962
-14% -$34.8K
WM icon
564
Waste Management
WM
$95.9B
$209K 0.01%
+936
New +$208K
CZA icon
565
Invesco Zacks Mid-Cap ETF
CZA
$188M
$208K 0.01%
+1,699
New +$199K
FMAY icon
566
FT Vest US Equity Buffer ETF May
FMAY
$1.4B
$208K 0.01%
+3,698
New +$205K
CMCSA icon
567
Comcast
CMCSA
$79.7B
$207K 0.01%
+8,426
New +$217K
DDFS
568
Innovator Equity Dual Directional 15 Buffer ETF - September
DDFS
$46.3M
$207K 0.01%
9,407
-228
-2% -$4.96K
D icon
569
Dominion Energy
D
$62.5B
$206K 0.01%
+3,016
New +$196K
QMAR icon
570
FT Vest Growth-100 Buffer ETF March
QMAR
$558M
$206K 0.01%
+5,525
New +$201K
ISTB icon
571
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.08B
$204K 0.01%
4,232
+4
+0.1% +$193
CFO icon
572
VictoryShares US 500 Enhanced Volatility Wtd ETF
CFO
$415M
$204K 0.01%
+2,544
New +$197K
PNC icon
573
PNC Financial Services
PNC
$100B
$202K 0.01%
+821
New +$184K
FNCL icon
574
Fidelity MSCI Financials Index ETF
FNCL
$2.35B
$201K 0.01%
+2,622
New +$194K
QBUF
575
Innovator Nasdaq-100 10 Buffer ETF Quarterly
QBUF
$162M
$201K 0.01%
+6,522
New +$198K
21 22
23
24 25

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IWA
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ZBNA
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BGCP
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MSA
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VWM
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.