We are live on ! Find out more
FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TSM icon
226
TSMC
TSM
$2.09T
$949K 0.06%
1,988
-50
-2% -$20.3K
ABBV icon
227
AbbVie
ABBV
$458B
$948K 0.06%
3,768
+197
+6% +$42.4K
SMAY icon
228
FT Vest US Small Cap Moderate Buffer ETF May
SMAY
$107M
$937K 0.06%
33,012
+1,012
+3% +$27.7K
VPU
229
Vanguard Utilities ETF
VPU
$8.83B
$936K 0.06%
4,781
+76
+2% +$14.9K
UNP icon
230
Union Pacific
UNP
$183B
$932K 0.06%
3,425
+398
+13% +$105K
EMLP icon
231
First Trust North American Energy Infrastructure Fund
EMLP
$4.18B
$917K 0.06%
21,077
+932
+5% +$40.6K
VXF icon
232
Vanguard Extended Market ETF
VXF
$30.3B
$907K 0.06%
3,684
-11
-0.3% -$2.52K
DE icon
233
Deere & Co
DE
$170B
$903K 0.06%
1,423
-18
-1% -$10.4K
PSH icon
234
PGIM Short Duration High Yield ETF
PSH
$168M
$903K 0.06%
18,096
+845
+5% +$42.3K
XDEC icon
235
FT Vest US Equity Enhance & Moderate Buffer ETF December
XDEC
$202M
$887K 0.06%
20,707
+564
+3% +$23.8K
IJR icon
236
iShares Core S&P Small-Cap ETF
IJR
$109B
$878K 0.06%
5,919
+63
+1% +$8.65K
BNDC icon
237
FlexShares Core Select Bond Fund
BNDC
$167M
$869K 0.06%
39,311
+206
+0.5% +$4.56K
GS icon
238
Goldman Sachs
GS
$313B
$868K 0.06%
858
– –
YYY icon
239
Amplify CEF High Income ETF
YYY
$716M
$862K 0.06%
74,788
+6,725
+10% +$77K
RSP icon
240
Invesco S&P 500 Equal Weight ETF
RSP
$96.1B
$857K 0.06%
4,028
-218
-5% -$44.6K
TDTT icon
241
FlexShares iBoxx 3-Year Target Duration TIPS Index Fund
TDTT
$2.52B
$854K 0.06%
35,718
+5,784
+19% +$140K
T icon
242
AT&T
T
$165B
$837K 0.05%
40,434
+455
+1% +$11.3K
CALF icon
243
Pacer US Small Cap Cash Cows 100 ETF
CALF
$3.59B
$836K 0.05%
16,526
-195
-1% -$9.41K
BA icon
244
Boeing
BA
$165B
$822K 0.05%
3,798
-179
-5% -$39.8K
PDI icon
245
PIMCO Dynamic Income Fund
PDI
$7.4B
$818K 0.05%
48,956
+4,812
+11% +$81.8K
FBT icon
246
First Trust NYSE Arca Biotechnology Index Fund
FBT
$2.8B
$816K 0.05%
3,292
+191
+6% +$41.1K
TMSL icon
247
T. Rowe Price Small-Mid Cap ETF
TMSL
$2.7B
$815K 0.05%
18,585
+446
+2% +$18.2K
PTL icon
248
Inspire 500 ETF
PTL
$873M
$814K 0.05%
2,844
+55
+2% +$15.2K
GGOV
249
iShares Global Government Bond USD Hedged Active ETF
GGOV
$2.92B
$793K 0.05%
+15,766
New +$787K
LULU icon
250
lululemon athletica
LULU
$13B
$788K 0.05%
+6,903
New +$922K
8 9
10
11 12

Similar funds

PMFA
Plante Moran Financial Advisors Southfield, Michigan $1.55B AUM 17.93% 1-Year Est. Return
NPA
Nichols & Pratt Advisers Boston, Massachusetts $1.55B AUM 14.55% 1-Year Est. Return
IWA
Icon Wealth Advisors Houston, Texas $1.54B AUM 18.41% 1-Year Est. Return
ZBNA
Zions Bancorporation, National Association Salt Lake City, Utah $1.55B AUM 19% 1-Year Est. Return
BGCP
Bristol Gate Capital Partners Toronto, Ontario, Canada $1.55B AUM 12.75% 1-Year Est. Return
MSA
MUFG Securities Americas New York $1.55B AUM 28.4% 1-Year Est. Return
VWM
Valley Wealth Managers Paramus, New Jersey $1.55B AUM 28.47% 1-Year Est. Return
CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return

First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.